Double 10 Line Data Amazing! New Retail Is Really Alive!
By the end of November 12th,
Tmall
The tenth double eleven total paction volume exceeded 213 billion 500 million yuan, an increase of nearly 27% compared with the 168 billion 200 million yuan record last year.
As of 23:18, 09 seconds, Tmall double 11 logistics orders exceeded 1 billion.
Tmall CEO Jingjie said at the scene that the meaning of double eleven has changed. It is the first comprehensive eleven scale operation of new retail scale, which will enable consumers to feel the online shopping experience.
Once questioned by the electric business, it has once again become a new scene that stimulates consumers' desire.
This year's double eleven, Tmall at home and abroad over 1 million businesses, including 4000 smart stores have posted eleven double poster and two dimensional code red envelope.
At the same time, 60 flash shops also appeared as part of the new retail business in 50 core business circles in 12 cities across the country.
This new retail drive
Double Eleven
With such a rapid response and great success, we must first thank the new retail team of Ali for its meticulous and meticulous planning, and at the same time, we can not help but support the staff on the ground.
Shanghai Chuang Chuang culture pmission Limited by Share Ltd as Ali new retail KKA level service providers, during the double eleven period of its services to 11 brands, 1164 stores do a tight and meticulous patrol work.
"One generation of glasses" is one of the key customers to help create a new retail team. As early as in double eleven, it has reached a consensus with the top eleven on the double innovation. It is clear that the eleven eleven days of Chuang Chuang made the landing guidance for its core store, the double eleven plan has been optimized many times, and the two eleven follow-up various marketing schemes have been determined. The double eleven pre creation has carried out 2 rounds of shopping guidance for the 7 business district shops and 8 core stores of the "generation glasses", a total of 30 people. It is necessary for the members to arrange the activities, to open up the new members, to solve the problems arising from the payment link, and how to coordinate the whole store. Patient guidance and repeated drills were finally resolved. New retail The last mile of the landing, let the shopping guide full of passion to welcome double eleven, embrace new retail. On the day of double eleven, Chuang Chuang achieved the ultimate goal of inspection, supervision and assistance. Store drainage, help shop staff around the shop issuing leaflets; guide the operation of special training, greatly enhance the performance of the shopping guide; follow up the situation of people flow, every 2-3 hours on the flow of people to make a duplicate plate, so as to carry out the next plan; system maintenance, system maintenance personnel is like a strong backing, they feel very steadfast; data real-time report, data personnel real-time report data high, good news repeatedly, so that everyone enthusiasm. The sweat of hard work has brought a good result of the total turnover of the core stores of a generation of 118% over the same period last year.
The hot scene of a generation of glasses store attracted the attention of Ali, and Ali war correspondent interviewed him.
In an interview with a generation of eyeglasses shopping guide, she said: "new retail has brought us a lot of passenger flow. We need to pull more new members, make more shopping guides, grow more contact with the old members, and make concerted efforts." the shopkeeper is more passionate. "Chuang Chuang team has given us a lot of help, including guiding customers to sweep tickets and conducting detailed online process guidance, which has helped us a lot in our business today.
Compared to the previous double eleven, the sales volume of physical stores is rather miserable. Through the cooperation of Chuang Chuang and the generation of glasses, the scene of today's prosperity has been multiplied.
It is hoped that the new retail industry can help the online and offline cooperation be more specific and closer.
In addition to a generation of glasses, Chuang Chuang helped other customers also have made remarkable achievements.
The company's core stores grew by 100% over the same period last year, while the number of 19 stores grew by more than 500% on the day of double eleven. The total volume of the sales in the Department of Ge Shi men increased by 263% over the same period last year, while the core stores grew by 300% over the same period. Semir's Minette women's clothing stores grew daily from 5K to 5W.
Here, I also tell you two stories of personal experience, which was encountered by Xiaobian, a Minette women's wear shop in Semir.
Husband usually spends a lot of money on clothes, especially when they buy expensive clothes in the mall, so they never buy clothes in the mall. However, they passed by the Minette store on the same day, and they were attracted by the hot sales scenes in the store. The materials that filled the promotional materials in the store strongly attracted the eyes of the husband. However, the wife was moved by the introduction of the enthusiastic shopping guide, and shopping for 25000 yuan on the spot.
Surprise is not surprising, accident is not surprising! Another woman, has been a fan of Minette, double eleven Shopping Festival, she will give her gifts, shopping at the store amounted to 10000 yuan.
However, these are inseparable from the help of innovative retail teams.
The 2018 double eleven of the past has gone through, and after many days of struggle, the customers of creation have been more capable of actual combat. We all feel the huge increment brought by the new retail business, and have strengthened the confidence to bravely achieve good results on the new retail path and meet the new challenges.
Chuang Chuang will also be the same.
Ali
Together, we will jointly build the banner of new retail and create more brilliance.
Chuang Chuang has set up a new retail business. So far, it has trained the brand 120+ and has successfully carried out new retail services for 63 enterprises.
Baidu search for "Chuang Chuang" official website, or pay attention to "result University", to provide you with more knowledge about new retail.
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