How Did The "Poison APP" Of The Selling Tide Brand Come Out In Double Eleven?

Beijing time in November 11th, "double eleven" in full swing, a main sport. Trend APP, a single item trading company, has surmounted Jingdong and Taobao software on the list of Apple's APP Store free download. It jumped to the fourth place in the total rankings and first in the sports download class. It has become an extremely surprising online shopping platform for this year's "double eleven".

However, behind the popularity, there is a lot of controversy about the APP users, and one side is the question of "eating the melon crowd". What is this?

According to poison APP official website information, in August 2017, the software was launched by the sports marketing company tiger rush's Shanghai knowledge packaging information technology, which is a main attacking sports equipment trading. Gym shoes The identification of the authenticity and the software of the interactive picture community function.

As the market for shoes is mixed, the identification process of shoes is tedious. As one of the largest sports shoes forum in China, tiger Pu has won a large number of users and public praise by means of free identification. The APP, which has emerged from tiger sports shoes forum, has inherited the reputation of the Forum and has become a platform for a few domestic specialized shoe identification.

Since its establishment in July 2018, APP has gradually expanded its business. Besides the main shoe identification business, the platform also acts as an intermediary platform for the introduction of private buyers and sellers. At present, the process of buying sneakers on vending is for buyers to place orders first, and sellers to send goods to the platform. After identification and quality inspection, the platform will be delivered to buyers again. Buyers will confirm that after receiving the charges, they will deduct the fees and then sell the money to sellers.

Before this year's "double eleven", poison APP was only known in sports shoes enthusiasts. Beijing time in November 9th, micro-blog has 41 million 160 thousand fans of a lottery Wang Sicong micro-blog, the poison APP to the public eye. In micro-blog, Wang Sicong said he would send a man from the forwarding to all the members of the iG.

With the winning of the League of heroes, the popularity of the iG team reached its peak, and most of their fans were young men, which coincided with the main consumers of sports shoes. As a result, the joint marketing of poison APP and Wang Sicong has achieved excellent publicity effect. By November 12th, the number of forwarding of micro-blog had reached 2 million 980 thousand, and the number of commentaries and commentaries was 740 thousand and 874 thousand respectively.

In addition to Wang Sicong's micro-blog, poison APP is also marketing by sending cash coupons and WeChat small programs to forward the haggle. On micro-blog and WeChat, users of poison APP organized a bargain group, viral marketing through forwarding. As a result, the platform has also become a dark horse of this year's "double eleven".

However, with the popularity of platforms, problems are coming. Micro-blog ID @Mr-Mantou users found that in the "double eleven" activities of poison APP, there was a campaign to prohibit resale. Brand sneakers On the platform, there are 75928 pieces of the single item, which also raises questions about the source and publicity of APP.

Before the "double eleven", there were many criticisms about the APP source and after sale service. On the supply side, because the official APP platform has introduced a large number of private sellers, it has inherent deficiencies in the control of the supply of goods. On the other hand, poison APP is not only a mechanism to judge the authenticity of shoes, but also a platform to participate in the sale of shoes. When the referee became a seller again, there was a lot of doubt.

And the after-sale service of poison APP is also a point that many fans have been criticised for.

In June this year, a ID posted on the tiger's equipment area for the user of John worth. He said he bought a pair of sneakers at the poison APP, and was told that they were fake when they returned the poison APP.

In the aftermarket aspect, there are also a lot of toxic APP users to discuss their after-sales service on tiger platform, post bar and know how platform. The focus of the discussion is on the protection of products, the deduction of deposits and the cancellation of orders in the course of APP spanshipment.

At present, besides the identification and sale of shoes, APP has expanded its business to tide cards, watches and digital appliances. With the promotion of "double eleven", the users of software have also increased a lot. However, there are still many problems to be solved in the APP control and after-sales service. (Zhao Nuoya)