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    The Dust Is Settled! Tmall, Jingdong, Su Ningshuang 11 Final Data Released

    2018/11/13 15:38:00 147

    TmallJingdongSuning.ComDouble Eleven

    All the dust settles, Tmall, Jingdong, Suning, many more than 11 final data released.

    Tmall's 2018 double 11 turnover reached 213 billion 500 million yuan.

    At 24 hours in November 11, 2018, the 2018 Tmall double 11 turnover finally fell to 213 billion 500 million yuan, up 26.93% from 168 billion 200 million in 2017.

    Tmall double 11 has once again become the Alibaba's record breaking business miracle.

    In November 11th, 0 points, 2018 Tmall double 11 officially began.

    21 seconds, turnover exceeded 1 billion yuan;

    2 minutes, 5 seconds, turnover exceeded 10 billion yuan, and 2017 break ten billion is 3 minutes, zero 1 seconds.

    4 minutes and 20 seconds to break 19 billion 100 million, surpassing the full day of 2012 turnover, 1 and a half faster than last year;

    35 minutes and 17 seconds, 2018 Tmall double 11 total turnover exceeded 57 billion 100 million yuan, more than 2014 Tmall double 11 turnover.

    1 hours, 16 minutes, 37 seconds, 91 billion 200 million yuan, has exceeded the double 11 full day turnover in 2015.

    1 hours 47 minutes 26 seconds, 2018 Tmall double 11 turnover exceeded 100 billion mark, 7.5 hours faster than last year.

    12 points 08 minutes 40 seconds, 2018 Tmall double 11 turnover exceeds 150 billion;

    15:49 39 seconds, 2018 Tmall double 11 turnover reached 168 billion 200 million yuan, more than 2017 Tmall double 11 all day trading volume.

    18:35 12 seconds, 2018 Tmall double 11 global Carnival turnover exceeded 180 billion.

    In addition to turnover, Tmall double 11 also refreshed many records in 2018.

    The logistics order broke through 1 billion at 23:18 09 seconds, announces the arrival of the one billion parcel era.

    Data show that on the day of double 11, a total of 237 brands turnover exceeded 100 million yuan, ranking among the Tmall double 1 billion 100 million yuan club, far exceeding last year's double 11 all day 167 brands entered the "billion club" level.

    Among them, more than 8 brands turnover exceeded 1 billion yuan, namely apple, millet, HUAWEI, Midea, Haier,

    Nike

    Adidas and UNIQLO.

    Technology upgrading changes consumption experience, and the proportion of payment completed by fingerprint and brush face is 60.3%.

    The whole day real-time processing peak reaches 1 billion 718 million points per second, and the strong technical capability ensures that double 11 shopping is smooth and smooth.

    Online and offline full integration, the country's more than 20 new retail outlets and 100 key business circles were fully lit by Tmall 11.

    Under the miracle of one billion parcels this year, the logistics network is still smooth.

    In the field of payment, bio payments, represented by fingerprints and brush faces, are on the stage stage this year.

    With the support of digital technology, such as biometrics, block chaining and intelligent logistics, consumer experience has been greatly improved.

    Alibaba group CEO Zhang Yong pointed out that the diversified commercial scene in Alibaba economy and the data assets formed by it are combined with the cloud computing that Alibaba is developing rapidly, forming a unique "Alibaba business operation system", which is completing the digital pformation of comprehensive energy products, businesses and enterprises.

    2018 Jingdong double 11 cumulative orders amount to 159 billion 800 million yuan.



    As of 24 November 11, 2018, Jingdong's 11.11 global good property Festival 11.1-11.11 cumulative orders reached 159 billion 800 million yuan.

    At 0 on November 1st, Jingdong 11.11 global good things Festival officially opened.

    All day in November 1st, Jingdong orders more than 25 billion 800 million yuan, more than 100 million pieces of goods rushed to consumers.

    At 0 on November 1st, Jingdong 11.11 global good things Festival officially opened.

    All day in November 1st, Jingdong orders more than 25 billion 800 million yuan, more than 100 million pieces of goods rushed to consumers.

    As of 22:56 on November 10th, the total amount of Jingdong's 11.11 global good things broke through 100 billion yuan. In the series of 9 major theme days and 7 special events, the Jingdong linkage station inside and outside the station, online and offline, hit the 11.11 shopping season.

    As of 9:36 on November 11th, Jingdong's 11.11 global good property Festival cumulative amount exceeded the 2017 11.1-11.11 record.

    It is understood that the number of Jingdong double 11 last year recorded 127 billion 100 million.

    As of November 11th, 14 points, Jingdong 11.11 global good property Festival cumulative amount exceeds 135 billion 400 million.

    Jingdong social products also customized 110 social interaction gameplay for 110 brands, totaling more than 180 million people.

    The number of young users under the age of 25 is 41 thousand times higher than that in 2008, which is obviously higher than that of the total station users.

    Jingdong said that compared with a promotion, Jingdong's global good things day is more valuable than that in the second half of the year.

    Behind the 159 billion 800 million is the full consumption enthusiasm of consumers and the arrival of the era of high quality consumption. Jingdong is promoting the process of consumption upgrading, and actively promotes the upgrading of the real economy through digital technology, making consumption a driving force for China's economic growth.

    Su Ningshuang 11 total channel orders increased by 132% over the same period last year.


    The bell of 0 o'clock in November 12th has just struck, suning.com president Hou long announced: as of November 11th 23:59, double eleven period, suning.com full channel sales increased by 132% over the same period.


    Among them, the retail sales of Cloud Gate stores reached 1666, sales increased by 3308% compared to last year, 2400 outlets in suning.com, sales increased 84%, Suning store orders increased 10 times than daily reports, and Suning's purchase order broke through 80 million orders.

    In terms of category, the overall sales of household appliances increased by 107%; the number of buyers for fast and slow sales exceeded 40 million, and the growth rate exceeded 400%, and the number of orders increased by more than 500%.

    During the double eleven period, more than 50 million people in suning.com stores went shopping. Suning shop provided 5 million people with neighborhood services. Suning hotel provided services for more than 100 thousand people. Suning Movie City, more than 200 thousand people entered the movie city to watch movies, and Suning square provided shopping for 15 million people.

    A lot of double 11 turnover volume 9 hours over last year.


    In the early morning of November 12th, the new e-commerce platform spelled out eleven new data.

    As of 9:25 on the 11 th, the platform GMV surpassed the whole day last year.

    During the double eleven period, the total logistics orders of the platform increased by more than 300% over the same period last year, and the order volume of agricultural products exceeded 40 million orders. 12 million of them were issued by the national poor counties through the "direct production of origin", the total amount was more than 100 million jin, representing an increase of over 409% compared with the same period last year.

    Data show that

    Clothes & Accessories

    Daily chemical and 3C are popular products.

    During the promotion period, there are many spells.

    Women's wear

    Sales exceeded 100 million, and men's wear exceeded 43 million.

    In the daily chemical products, the towels are covered with dust and the total sales volume is 270 million packs.

    In addition to the above hot industrial consumer goods, agricultural products have become the biggest bright spot during the big promotion period.

    (Chen Xinsheng)

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