Why Did The New Bai Lun Not Burn For Nearly Two Years?

New Bai Lun actually has always belonged to the higher force in the country. 13 to 14 years is the peak period in China. It can be said that at that time you walked on the street and basically saw that seven or eight of them were wearing new shoes.

This is why such a pair of shoes that are very popular and sought after have suddenly become desolate in the past two years. Let's analyze them together today.

Therefore, in the United States and many countries, it is known as "President jogging shoes" and "king of jogging shoes".

The positioning is actually a professional sports brand. New Balance produces "TRACKSTER" series sports shoes, the first one in the world that can provide multiple width last shoes.

It can provide six kinds of humanized service with the width of last and two kinds of high vamp to meet different kinds of feet, and its exclusive high shock absorbing pad can absorb 99% of the ground reaction force effectively and make people wear more comfortable.

As the chief executive of new Lun Lun said, "if you wear New Balance, you must be an excellent runner!"

However, it is precisely because the new brun has always positioned itself on professional sports brand, so its R & D is mainly based on running and neglecting other aspects of innovation and aesthetic design.

Whether it is shoes, a thousand years of a rare change of shape or exchange is always the color matching.

How much more consumers will see some visual fatigue.

The second aspect is that New Balance never signs with sports stars, because they feel that shoes that are suitable for stars are not necessarily suitable for most consumers, so New Balance will invest in product research and development so as to improve product quality and increase customer satisfaction.

But with the advent of information technology in the Internet age, celebrities actually have more and more traffic and heat. If new star doesn't ask for celebrity endorsements, it will undoubtedly reduce many exposure rates. After all, fans' consumption power is still horrible, which can be referred to the coconut of Mr. Kan.

The last is

It believes that this part of the customer will turn to the attention from the appearance of shoes.

The comfort of products and the protection of feet are also powerful purchasing power.

But in the past two years, with the rise of retro and hip-hop culture, more and more young people are eager to pursue the development of personality. The great improvement of consumption ability has been able to replace and exceed the purchasing power of adults.