Seventh Double 11, Semir Electric Business Sales Increased From 50 Million To 1 Billion 100 Million

Just finished double 11

Semir electric banner

Boarding children's wear TOP list first

Its baby brand Mini Balabala

It also ranks seventh in the TOP list of children's wear.

Semir adult store sells 380 million yuan

Women's wear

Perfect ending

7 years of electricity supplier growth rate amazing

In November 11th, after the start of the zero point activities, Semir electric business spent only 2 minutes, and the sales volume was 100 million yuan. Only 8 hours and 51 minutes were used to equate the total sales of 11 11 days a year.

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The double 11 sales data of the electricity supplier over the years, we found that sales from 50 million yuan to 1 billion 100 million yuan, before and after only 7 years, the growth rate is amazing.

2012 50 million yuan

2013 100 million yuan

2014 199 million yuan

2015 396 million yuan

2016 650 million yuan

2017 821 million 900 thousand yuan

2018 1 billion 141 million 700 thousand yuan

Qiu Guang, chairman of Semir apparel and Shao Feichun, general manager of Semir electric business, inspired the team to achieve their goals.

According to the briefing, at present, the brand of Semir electric business has 17 brands. Besides Semir and Barbara, it has two brands, including MarColor children's wear, GLM casual wear, SEMIR bags, SEMIR home textiles, Mini Balabala children's wear, MARC O, POLO women's wear, and many other brands.

This year's double 11, sales of the brightest, is undoubtedly its children's wear plate.

Bala Bara has a single store of 420 million yuan in Tmall to dominate the first throne of Tmall children's wear.

And the second child 11 Mini brand Balabala, the performance of eye catching, get children's clothing category seventh, become the double 11 of a big dark horse.

The same is true for the adult assembly. Semir Tmall has a single store performance of 380 million, and women's wear is 100 million.

Semir electric business related responsible person said, e-commerce development to today, the traffic dividend has disappeared.

Along with the segmentation of consumer groups and the difference of consumption demand, Semir electric business has carried out the planning and layout of multi brand, expanding category and the whole channel on the basis of the original superior brand business. While fully supporting Semir and Barbara, the two dominant brand businesses continued to develop stably and healthfully, meanwhile, it promoted the layout of new business segments rapidly.

In the two major business modules of children's clothing and adult clothing, we should make use of the group resources advantage, through overseas mergers and acquisitions and independent cultivation, to create a brand matrix that covers all age groups and different consumption needs, and fill the market outside the dominant business sector.

Star Yang Yang helps double 11

This year's double 11, Semir electric Semir and MARC O 'POLO two brands participate in the Tmall trend pageant. Only the teenage star Ouyang Nini's participation in the tide of the single micro-blog topic hits 120 million of the reading volume.

Through the double 11 trend of the whole network live broadcast, not only brings concern, and at the same time, promote the direct conversion of store traffic and pre-sale, of which Semir store pre-sale increased by 106.81% compared to the same period, MARC O 'POLO pre-sale increased 525% over the same period.

In the short video, Semir electric business reached a strategic partnership with Alibaba Wood in September this year to increase the short - frequency end. This move will increase the turnover rate by 46.9% in the short term, increase the conversion rate by 36.7%, and increase the benefit of nearly one million in a month.

Semir electric double brand is on the tide.

And in the double 11 October preheating stage, Mini Balabala joined hands with independent photographer Zhang three wandering ZS to create 4 minute micro film "love is the best gift", in-depth with Mini Balabala users and family real story, tell love and company, for 11 fans gathered 10w+ fans attention.

Direct broadcast, in the double 11 live qualifying match, Barbara rushed to the top first list of maternal and infant categories. On November 1st -11 11, the total number of live broadcast viewers exceeded 1 million 200 thousand, and the total number of visitors entering the store exceeded 550 thousand. During the Semir double 11 period, the total number of viewing times was 1 million 820 thousand, and the total number of visitors entering the shop exceeded 200 thousand.

Of course, products are always the prerequisites for driving sales.

In recent years, a series of joint series, fashion IP, and walk into fashion week have become the major driving force for the sales of e-commerce.