Quanzhou'S "Double 11" Won 7 Billion 300 Million Yuan In Online Retail Sales, Accounting For Over 70% Of Textile And Apparel Sales.

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This year's "double 11", Quanzhou enterprises ahead of schedule, prepare for war, and continue to maintain strong market advantage, the total retail sales reached 7 billion 300 million yuan.

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Enterprises plan ahead and prepare for war. Full Quanzhou "double 11" has won 7 billion 300 million yuan retail sales volume.

The "double 11" Shopping Festival which just ended in 2018, the final turnover of Tmall was fixed at 213 billion 500 million yuan, and there were many main links related to the refreshing of data, such as logistics and payment.

This year's "double 11", Quanzhou enterprises ahead of schedule, prepare for war, and continue to maintain strong market advantage, the total retail sales reached 7 billion 300 million yuan.

According to Tmall platform "double 11" monitoring data, on the same day, the total retail sales of Quanzhou on the platform reached 4 billion 500 million yuan, an increase of 33.9% over the same period.

Sales of textile and clothing outshine 70%

In the tenth years of "double 11", Quanzhou, known as "the capital of brand", is still firmly taking the advantage of the "double 11" in the new year.

In Ali's official announcement of Tmall's 210 hundred billion brand pactions, Anta, Fei Le, XTEP, seven wolves, Jomoo bathroom and a number of Quanzhou brand finalists.

According to the statistics of the Municipal Bureau of Commerce, this year there are more than 361 degrees, Jomoo bathroom two Quanzhou enterprises have recently entered the "billion club".

Annual "double 11", Quanzhou sports outdoor, bags,

The performance of a brand house, bathroom and plumbing brand is very eye-catching, and this year is no exception.

Anta opened 30 minutes, breaking a turnover of 100 million yuan, and Nike, Procter & Gamble, HUAWEI and so on became the only 30 brands to achieve this goal; by 18:31, the group's electricity supplier water breakthrough exceeded 1 billion yuan, breaking the 2017 record.

Jomoo sold $1 in sales at the end of the pre-sale period, and the total sales volume of the whole network reached 540 million yuan. It won 9 consecutive years of sales of building materials and bathroom products.

In the maternal and child industry sales volume TOP30,

ABC children's shoes, bumblebees, Babu beans.

361, children's shoes and Jordan shoes are among the most famous companies in Quanzhou.

Light Industry Textiles in the consumer domain have always been the advantage of Quanzhou.

According to the statistics of the Municipal Bureau of Commerce, clothing, shoes and hats and needle textiles are still outstanding, accounting for 71.8% of the online retail sales of our "double 11" day.

In this year's "double 11" Shopping Festival, Quanzhou ranks second in the 9 cities in the province by 7 billion 300 million yuan in total retail sales, accounting for 30.5% in the whole province and the first in Xiamen.

It is worth noting that Anta, XTEP, seven wolves, Jordan and other enterprises set up business companies are landing in Xiamen, so its Tmall official flagship store paction data precipitated in Xiamen, resulting in more than half of the Xiamen retail sales brand TOP20 ranking is Quanzhou brand.

According to incomplete statistics, this part of the data is about 1 billion 500 million yuan, which can not be reflected in Quanzhou's online retail data.

Advance layout and play a new help to win the business success

The main feature of this year's "double 11" is the substantial increase in the proportion of pre-sale.

In order to seize the pre-sale bonus, Quanzhou enterprises rely on big data for sales forecast and stock preparation, and advance the battle of "double 11" in advance.

Jomoo bathroom sales at the end of the pre-sale 1 hours have broken 100 million.

Hongxing Erke deposit earnest users up to about 100000 people, an increase of 70% over the same period.

Content marketing is also playing a common role in this year's "double 11" enterprises. By carrying out content marketing, competing for off site traffic and expanding brand influence, micro-blog, WeChat, celebrities and communities have become the focus of their efforts.

Jomoo joined hands to open the "play guard action" and catch the colorful bathroom like koi carp, and then released the "play guard action" cool TVC.

By sponsoring the general Asian Cup and the college five player soccer tournament, Carle, the US company, invited former world soccer player Figo as the brand spokesperson, linking Youku, Ali sports and live broadcasting platform to the red envelopes and rain coupons in the event of live broadcast, in order to enhance the exposure of the cards.

Shuhua joint Olympic champion and world champion launched the champion recommended equipment, increased the promotion efforts in the form of video and image posters, launched the topic dissemination, and enhanced the brand attention with the influence of the champion.

The new change that deserves attention is that Quanzhou enterprises in the new retail background no longer blindly pursue online traffic, instead of giving full play to the advantages of the original offline channels, and optimizing all links before and after shopping.

Taking Jomoo as an example, the O2O double line mode link line is online and offline, the "double 11" line is exposed in advance, Jomoo's "all custom custom-made" new California impression series, preheating the O2O privilege deposit, introducing online traffic to the line, and linking the 1800 stores nationwide to hold the Jomoo free day activities, and finally get the online sales of 540 million yuan and the offline store 260 million yuan.

Carnival Corp opens several brand outlets in Wanda, Baolong and other places, and lets consumers experience products at close distance with offline experience stores.

With the offline service integration, the brand "new SETRA" has now spread across more than 20000 lines.

Intelligent logistics to cope with peak to ensure smooth operation of express delivery

This year, Quanzhou logistics enterprises have launched big data analysis methods to accurately predict freight volume ahead of time, integrate goods, freight cars and personnel resources, with a view to ensuring the smooth and smooth operation of the logistics network of express logistics enterprises during the "double 11" period with the lowest time cost.

Shun Feng company launched the "data beacon", the latest generation of the sixth generation of handheld terminals intelligent devices, through the new data intelligence module, can instantly understand the current inventory situation, effective inventory management, more convenient to help businesses deliver goods to consumers.

Shen Tong company has invested 3 sets of new automatic sorting equipment, and has undertaken 10 warehouses of XTEP, Anta, 361 degree, Hongxing Erke and so on.

The "logistics order management system" which can realize inventory sharing and intelligent distribution of orders can be further accelerated by the use of the warehouse supply chain.

Shipment rate of goods.