Ubras Breaks Through Tradition, The First Venture Has No Size Underwear.
According to the authorities, 89% of the women do not know how to choose their own underwear, or even do not properly measure the chest.
In addition, due to the different standard sizes of different brands, as well as a series of differences in styles, cups and fabrics, 99% of women have experienced difficulties in selecting sizes, and even some brands have introduced a more complicated half code concept. Seemingly intimate designs actually increase the difficulty of size selection.
The emergence and innovation of products always seem to keep pace with changes in market demand.
Underwear industry
No exception.
When consumers pursue comfort and health without steel ring underwear, Ubras has launched a more humanized underwear without size. Ubras not only achieves the ultimate comfort, but also provides a more direct and simple choice for many women who pursue individuality and comfort.
Continuously unveiled the two major international fashion week, and quickly triggered the trend of icon.
Princess Yuanke Wang unveiled Ubras fashion week in Milan
New York fashion week, a lot of fashion icon wearing Ubras no size underwear street shooting, triggering a new round of fashion trends.
In addition, the underwear without size was only sold during the pre-sale period, with its novelty concept and super high performance price ratio. The monthly sales volume has broken through 20000 pieces quickly, and has been recommended by many star artists. Yuanke Wang, the pure hot Princess of the hot drama "Yan Xi", is dressed in Ubras's underwear without size to appear in Milan fashion week.
Next, let's take a look at how Ubras has broken the "fixed relationship between underwear and size" step by step.
Fundamentally change the traditional underwear, research and development brand patent vest appearance design.
National patent design achieves 360 degree free stretch
In the overall design, Ubras not only removed the steel ring, which is uncomfortable and restricted the size of the "culprit", but also fundamentally changed the design of the buckle bra. The brand independently developed a vest design with 360 degrees of free extension, and obtained the national patent design certification.
This vest type underwear without a size, without a hard object, is very soft everywhere. It feels like second layers of human skin.
Although compared to traditional Velcro underwear, this size less vest vest design looks a bit monotonous, but as long as you look closely, you can notice that there are many clever design surprises.
Spotted resin adhesive technology was first applied to the underwear industry.
The size of underwear can be changed arbitrarily.
We found that the adhesive tape of underwear was not directly smeared, but arranged and assembled thousands of glue points to form a set of punctate adhesive tape that can be rotated and stretched at will.
Generally speaking, concon has no general effect on bra bearing.
In order not to restrict the size of underwear by hard objects, concon visited more than 10 countries, and finally found the dot resin adhesive bonding process in Japan. After technical improvement, it was first applied to the underwear industry.
These densely arranged points are obtained through repeated calculations, which not only play a certain supporting role, but also achieve a perfect balance between stable adhesion and free stretching.
Research and development of a more inclusive patent droplet shaped cup, suitable for different cups of stature.
The appearance of the patent drip cup adopts a universal cup type.
Unlike traditional bra, the size of the chest depends entirely on the size of the cup. Even if the cup is a little small, it will squeeze the chest and overflow the breast. So before choosing the underwear, the woman must strictly select the size according to the size of her cup.
Ubras has developed a cup-shaped water drop appearance cup mat, which can perfectly fit the chest, showing a natural round chest shape, a small chest without empty cups, and a big chest that does not press the chest.
Plus the vest design itself can wrap the chest in all directions, so it can not be restricted by the size of the cup.
The elasticity of underwear can be stretched more than 2 times, and 100% rebound is achieved.
When it comes to no size, most people respond first to super bombs, concon says.
Fabric
The elasticity is only a basic point of achieving the size less underwear. The most challenging thing is how to ensure that the fabric is 100% springback.
For this reason, Ubras has tried over 90 kinds of super elastic fabrics, changed 79 different fabric composition ratios, and carried out tensile tests respectively, so as to ensure that 1000 times after stretching without deformation, it can be used as an optional fabric without size underwear.
Because it is also necessary to ensure the comfort of underwear, Ubras will finally consider the softness, breathability, light weight and softness, and finally determine the fabric of this underwear.
On the basis of ensuring health and comfort, we have upgraded more detailed life functions.
The term "new species" has been widely used recently, but the emergence of new species is not a fabrication, but a comprehensive upgrading based on real needs.
Concon, the founder of Ubras brand, tells us that although birth traditions
Underwear industry
However, as a user, she has been faced with the problem of choosing size. She revisited and thought about the relationship between underwear and size.
Subsequently, she led her team through in-depth research and redesign of the various elements of underwear, nearly a year's time, conducted 986 experiments and tests, and finally developed this kind of size free underwear with healthy and comfortable choice and convenient, and taking into account the personalized functional requirements.
Precise infrared scanning of imported spinning machines imported from Germany
The inorganic powder contained in the yarn is nano scale material, contains the catalytic components of photosynthesis, and the fluffy and porous structure can absorb moisture and breathe more quickly.
The underwear fabric is made of deodorant spandex, which has the function of bacteriostatic and deodorizing, so it can reduce the frequency of underwear cleaning and prolong the service life of underwear.
Plus the freedom of the brand features, along with the cutting process, is integrated, with no edge design, so that the underwear can be perfectly attached to the skin.
Finally, I would like to give you a brief introduction of the Ubras brand: the brand interpretation of Ubras is "your intimate things", and advocate that the essence of underwear should be used for people and pursue more humanization. This is the design concept of Ubras brand.
At present, we have completed many trademark registration in China, the European Union, etc. the core technology of the product originated from Japan, and some of its products are made in Japan directly.
Ubras the secret of comfort: the body is the only criterion for comfort.
Many brands are competing for the popularity of underwear without underwear.
Underwear without steel ring
In fact, no steel ring is not the same as healthy and comfortable. Many products without steel ring even change concepts, replacing steel rings with rubber and other hard objects.
Concon says that everyone has different definitions of comfort, but the standard of comfort is hard to define. But the answer is: wearing like no clothes.
Good underwear should be "live", so Ubras set up a human video database based on women's daily activities.
Ubras chose 100 women with different sizes to record videos. They wore different styles respectively.
Vest bra
Perform female daily high frequency movements: walking, walking, climbing up and down stairs, sitting upright, stretching, half lying, bending, chest enlargement, lifting arms and satchel.
Slow down the speed of the video, you can clearly observe every tiny point, and find some uncomfortable feeling that even the wearer has no reason.
Ubras summarizes the advantages and disadvantages of different fabrics, cups, shoulder straps, thickness, elastic underwear, and the figure data of wearers, and carries out Ubras product planning and upgrading.
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