XTEP Double 11 Online Offline Channel Breaking 385 Million, An Increase Of 37% Over The Same Period

? 　　 At zero o'clock in November 12th, double eleven ended successfully. XTEP Online and offline full channel turnover 385 million!

Among them, the total turnover of XTEP online was 310 million, an increase of 50% over the same period last year, and the turnover of Tmall XTEP official flagship store was 161 million, an increase of 37% over the same period last year. The whole network only used 9 hours to surpass the turnover of double eleven all day last year.

It is worth mentioning that, as of November 11th, 24:00, XTEP Small white shoes sell 220 thousand pairs, and win the Tmall channel. Board shoes Category sales champion.

This year's double eleven, we fight together with more creative marketing methods and new retail ways, and take "special play" as the theme, launching a series of online offline interaction, bringing the general consumers' non ordinary user experience and creating "flying" general performance.

XTEP Group Chairman and CEO Ding Shui Po brings XTEP top leaders to cheer for e-commerce providers.

1 non ordinary marketing ideas 8000 pairs of shoes sold out in 3 minutes.

In November 3rd, when the micro-blog and friends circle were opened, the news of "Tmall double 11 broke 210 billion, XTEP's designated products were delivered free" was cleaned up.

This activity not only attracted the attention of netizens, but also attracted hundreds of brands of official micro-blog to participate in the interaction, so that the related topics "pen 210 billion business" continued to ferment, and the reading volume increased rapidly. In November 3rd, they boarded the micro-blog hot search list. Up to now, the number of related topics has exceeded 2 million, and the topic exposure is over 350 million.

Subsequently, the WeChat metropolis, such as the Southern Metropolis Daily, the electricity supplier online, the Wu mosquito rice and the golden wheat award, analyzed the activity, and gave XTEP the creative marketing campaign.

According to statistics, XTEP's designated shoes were sold 8000 pairs in 3 minutes, and at 14:27 on November 3rd, all the stocks of the shoes were sold out. In November 12th, the official channel of Tmall announced that this year's double eleven turnover reached 213 billion 500 million yuan, and XTEP promptly released the relevant after-sale announcement of the event, and the refund process is also proceeding in an orderly manner.

2 lohua seven sons NXET joint venture sold 3 hours to break code.

During the double eleven pre-sale period, XTEP joined hands with this year's new spokesperson lohua seven sub NEXT to launch the NEX7EP joint series and launch the exclusive debut in Tmall XTEP official flagship store. According to XTEP store data, in less than 3 hours, the joint money was sold to the code.

The reason for this is that first of all, because the seven NEXT of Lok Wah is the top traffic idol group this year, its ability to carry goods is quite different.

Moreover, XTEP's official flagship store has launched a series of activities to unlock lohua's seven sons NEXT intimacy. As long as a certain order is reached, it can unlock Lok Wah's seven sub NEXT line entry venue, which has aroused fans' interest.

In addition to the NEX7EP joint series, XTEP also joined Smiley, China's new rap, etc., to jointly build a variety of classic shoes and clothing across the border, further deepening the connection with young fashion consumers, attracting everyone's attention and buying XTEP in double eleven activities.

3 live broadcast of red envelopes constantly playing star Jiro Wang surprise raid

Since October 20th, XTEP has launched a live interactive event with the theme of "special play". Every day, star, net red and vegetarian help together, bring live entertainment and welfare to consumers through Tmall live broadcast and quick live broadcast.

In November 9th, XTEP invited Jiro Wang, a warm, fashionable and handsome person, to launch a live event featuring the theme of "XTEP special play, absolute X plan". During the live broadcast, all kinds of interactive gifts such as secret red envelopes, rain and so on, let the popularity of live broadcast has always been the top of the dress list.

This time, XTEP double eleven live series activities cumulative interaction time exceeded 41 million, sales totaled over 20 million.

At the same time, in November 1st, XTEP joined hands with its spokesmen, Jiro Wang, Zhao Liying and other stars to help out, and in Tmall's double eleven star secret Plaza, they were spreading red packets. In order to expand the volume of spanmission, XTEP also boosted double eleven marketing activities through Taobao APP's boot screen, Taobao search dome, star micro-blog and other channels.

4 embrace globalization XTEP cross border sales of 158 countries

This year's double eleven, XTEP electricity supplier cross-border sale to Russia, Indonesia, Spain and other 158 countries, online key layout Ali fast sell and Southeast Asia Lazada platform. This year, XTEP also opened new sub branches in India and Vietnam to further embrace globalization.

Relying on the full channel advantages of the global line and the full range of technical capabilities such as logistics, payment and large data, XTEP extends more goods and services to more countries and regions abroad, and lets overseas consumers see XTEP, like XTEP, and experience the high quality service of XTEP.

More than 54000 stores are participating in the new retail line of sync

During the double eleven period, more than 4000 new retail stores under the XTEP line joined in the carnival. The average sales of the new retail outlets participating in the double eleven nuclear certificates increased by 45%, the highest growth rate was 135%.

Online by sending coupons to members, consumers will be guided to shop consumption, and the new retail wisdom store will increase by 22% with the help of online power drainage. At the same time, the number of offline members has exceeded 10 million, the growth rate of new member recruitment exceeds 120%, the sales share of members has increased by more than 102%, and the amount of membership re purchase has increased by more than 97%.

6 speed up logistics, SF, rookie help.

In order to enhance the experience of logistics service, XTEP's first step is to choose deep cooperation with SF and rookie. By analyzing the data of consumers and orders, they can deliver goods nearby and meet consumers' needs more quickly.

The second step is to pack ahead. In the double eleven pre-sale period, XTEP made the order data in advance and carried out the pre package work. Once consumers pay the final payment, XTEP will give priority to these goods at their non normal speed. XTEP forecast that the delivery rate will exceed 90% by November 13th.

In addition, more than 4000 XTEP intelligent stores in the country are also involved in the integration of the two lines. The delivery rate of the nearest shop near the O2O line is more than 60%. Believe this double eleven, XTEP's baby will arrive in your hands as soon as possible!

7 line, online, deep integration to enhance brand power

XTEP electric business started from the first half of the year, and organized a series of double eleven key work plans and all-round preparations for the operation of direct marketing, distributors, operations, marketing, vision, commodities, logistics, IT, customer service and so on.

Huang Zong, general manager of XTEP electric business, said that the electricity supplier is not only a sales channel but also a brand and market function. This year's double eleven XTEP electricity supplier harvest is not only 310 million of the performance, through continuous innovation and try, in the future, we will strengthen the integration of online and offline, enhance brand power, product strength.

This year's double eleven, just like Tmall said, love doesn't know how to start, but it's as deep as love, just like us, is the best meeting!