Unexpected "Fire" 2019 Shenzhen (International) Underwear Exhibition Hard To Find?!

The remaining temperature has not yet completely dissipated, and the news came out that the exhibition was attracting investment in 2019, and the exhibition booth was in urgent need. Some pavilions were still hard to find.

It was learned from the organizing committee that the deadline for issuing the papers will not be heard until next April.

The overall signing rate of underwear exhibition has exceeded 85%.

Under the hot coat, it is all the best.

Shenzhen has become the largest underwear industry exhibition in the world.

In 2018, the scale of the exhibition reached 73000, and nearly 900 exhibitors / brands participated in the exhibition. Through six exhibition pavilions, famous brands, suppliers, manufacturers, e-commerce and other leading brands at home and abroad were displayed, leading the direction and trend of the underwear industry chain. It has covered the whole industrial chain from yarn equipment to terminal reality, and it can be seen as a miniature miniature of China's underwear fashion industry.

Underwear industry as the Oriental fashion capital "Shenzhen" the ninth pillar industry, we have to say that it has become a "fashion miracle of April".

At the same time, it is a fashion festival in the underwear industry every year.

For underwear show, the industry has circulated this evaluation: regardless of industry experts or just come in the industry of Xiao Bai, through this platform can quickly grasp the domestic underwear.

Development direction, business opportunity, and even domestic and international popular trend.

From now on 2019

Investment situation is understood, underwear industry in Guangdong, Zhongshan, Foshan, Shantou and Yiwu, Zhejiang Yiwu, Shandong Qingdao, Fujian Fujian and Fujian, etc., eight industry cluster exhibitors keep growing momentum, among them, the Yantai and YanPan cluster is even more difficult. SIUF China international brand underwear exhibition organizing committee expresses this, underwear exhibition has become an important platform for enterprise layout industry channel and brand upgrade. At the same time, underwear exhibition has been strengthening professional audience invitation, buyer data integration and other work in recent years. The direction has also been deepened from activity and platform thinking to value thinking, especially the remarkable effect brought by 2018 underwear exhibition to exhibitors, it left a good reputation.

In addition to the eight industry clusters, Puning clusters and the expansion of Yiwu clusters have made swimsuits, seamless underwear and large underwear plates more colorful.

The organizing committee has revealed that adjusting the investment strategy according to the industry trend is also one of the main reasons for the success of the investment.

The advantages of strategy adjustment lie in: on the one hand, the top brands of underwear industry will be hand in hand with the 2019 Shenzhen underwear exhibition. The Shenzhen underwear exhibition is worthy of being a centralized communication platform for the whole industry chain of underwear.

On the other hand, according to the recent market channel, the change of market feedback, the product structure of the industry shifted to small and beautiful. In the innovation category, the proportion of the body clothing such as underwear, socks, sports, sexy and so on has been greatly increased. The sales of all kinds of accessories such as clothing, bra, thermal and so on, combined with the formation of larger market and brand space, have led to the Hosiery Industry Cluster in Northeast China.

It is worth mentioning that in 2019, the socks of the underwear exhibition as the pioneer force of this strength increased from 1% to 5%, becoming a new force that is inferior to other categories.

Many socks exhibitors said that in 2018, the relative saturation of stockings channels made many socks companies open the road of exploring and integrating other industries, and gained a lot in Shenzhen underwear exhibition. Therefore, large and medium-sized enterprises in the industry attached importance to underwear exhibition in 2019 to expect better performance of socks in underwear channel.

According to SIUF2019's latest investment white paper, the exhibition will also add more new elements, such as fashion trend release, innovative product display, and will convene the designer salon to invite top designers at home and abroad to gather together. At the same time, the organizing committee is also negotiating with the major domestic e-commerce platforms. Combining the online and offline, the new retail form will be presented in the exhibition, and the smart retailing forum will provide ideas for the future channel development strategy of the manufacturers.

In addition, the underwear exhibition has increased the recruitment of professional spectators and invitations from overseas and domestic buyers. Now it has reached the cooperation intention with several overseas top underwear industry association organizations and media platforms, which will bring more internationalization elements to the exhibition next year.

SIUF2019 will be held in Shenzhen Convention and Exhibition Center on 19-21 April next year. We look forward to the annual event of underwear industry.