AOKANG: Intelligent Pformation Online And Offline " Heart Retail " Build " International AOKANG "

Change is

A constant theme.

AOKANG Group Investment Holdings chairman Wang Zhentao

In the manufacturing base of AOKANG north, the lights in the flying fabric workshop on the four floor of the factory are bright all night.

Several workers are shuttling between the polished machines. They input data into the computer, the machine automatically starts to operate, carry out the process of vamp weaving, ironing, cutting and so on. After a week, these shoes will be branded on AOKANG and sold to the global market.

AOKANG, with men

It has gone through thirty years of development and become the industry giant of manufacturing and brand operation. What is the secret of it?

Express,

"To explore the way to promote brand upgrading with industrial upgrading.

Excellent products are the best endorsement of AOKANG brand.

"In 2017, the value of AOKANG brand reached 19 billion 318 million yuan, and it was the top brand value of the Chinese shoe industry.

And behind this, it can not be separated from the lean production of AOKANG, the excellent product is the best endorsement of the AOKANG brand.

For Wang Zhentao, who runs shoes for 30 years, the product decides the brand and the brand sublime the product.

In 2015, AOKANG launched the "product 4" development plan, openly recruiting high-quality suppliers for the world, and signed a contract with the national footwear quality supervision and testing center to jointly establish the third party evaluation system.

While in the two links of supply and quality inspection, AOKANG also painstakingly made internal efforts to promote intelligent pformation of factories and create "intelligent factories".

Because of this, intelligent equipment is now seen everywhere in AOKANG factory:

In the sewing process, the computer roller car has taken the place of the traditional sewing machine. The workers only need to lightly control the pedals, and the roller can finish the sewing of the leather material automatically. In the clip, the shoes are only placed on the intelligent equipment, and the manipulator can replace the manual shaping of the leather package. In just a few seconds, the workload of a worker can be completed for more than ten minutes. The automatic cutting and cutting machine of the cutting workshop can automatically accomplish the tasks of scanning, typesetting and cutting, so as to increase the efficiency of cutting production by 35%.

In October 2017, AOKANG continued to exert its strength in the field of intelligent manufacturing. It introduced 75 computerized flat knitting machines at one fell swoop, and built a "light less factory" in the manufacturing base of Yongjia, the flying weaving workshop, which was commissioned in December of the same year.

In the production process, 20 workers only need to copy the shoe style into the computer control board of the machine, set corresponding data, machine can automatically weave production, and produce 3500-4000 pairs of vamp on 24 hours per day, which is the daily output of 150 workers in the traditional knitting workshop.

"In recent years, with the increasing number of orders, labor costs are increasing year by year, intelligent way to make up for the lack of productivity and efficiency caused by manpower is the only way."

Wang Zhentao believed that, more importantly, the machine has overcome the unstable quality of the workers because of their professional skills, and the quality of the products has improved significantly.

Every change is a further step closer to the distance between the brand and the consumer.

AOKANG is not only a footwear manufacturer, but also a shoe retailer.

As a space for AOKANG brand to have direct contact with consumers and to collide with the soul, AOKANG stores have been making innovations.

In the past 30 years since the establishment of AOKANG, the marketing mode has undergone many changes, from the early wholesale, the manufacturers' joint operation to the current chain monopoly, and every change is closer to the distance between the brand and the consumer.

With the advent of the new retail era, the traditional consumption mode has been subverted, and the personalized demand of consumers has been fully released.

This puts forward a "zero distance" requirement for brands.

To this end, AOKANG sales should also take the lead and launch the "smart store" to pform new retail into "heart retailing", so as to achieve "zero distance" between the brand and consumers.

In February 22, 2018, AOKANG's first intelligent store opened.

In smart stores, three shopping modes allow customers to choose freely according to their needs.

Customers can either purchase spot goods or walk into the C2M custom area to get one person, one shoe last, one shoe, "high-end private customization", and you can also choose "cloud shelves" to achieve online shoes selection and offline test shoes.

In addition, smart stores also get the information of customers' gender and age through face recognition technology, and through the analysis of sales behavior, we can get the preferences of different consumer groups to buy shoes, so that shops can react quickly.

"China's consumer market is undergoing pformation and upgrading. Brand consumption, quality consumption, taste consumption, character consumption and so on," four products "consumption is becoming a trend, of which personalized customization business is particularly significant.

According to Wang Zhentao, "for AOKANG, from the traditional" mass production + mass marketing "industrial era, it has been pformed into a consumer oriented" demand customization + big data marketing + Intelligent Manufacturing "mode, which not only responds to the structural reform of the supply side of the state, but also provides consumers with a better consumption experience.

In April 26, 2017, it invested 380 million, which was built in 4 years and covers an area of 106 mu, the first intelligent operation center of China shoes industry, AOKANG Shanghai International East China operation center.

The operation center integrates office, operation, storage, logistics, after-sales service and other functions in one. Highly intelligent and automation is the biggest feature of the operation center.

Logistics warehousing area, the use of fully automated assembly line and imported robots, from the product into the warehouse unloading, to sweep the single storehouse, storage, picking up, packing, shipping all completed by the machine.

With more than 50 thousand orders per day for processing electricity suppliers, it can also complete the shipment of 5000 boxes under the AOKANG line. The maximum daily delivery capacity is about 300000 pairs.

Over the past year, the volume of external shipments of AOKANG East China intelligent logistics operation center has been increasing. Now it accounts for 100% of AOKANG's shipments to Shanghai, 10% of the country's shipments, and 200% of logistics efficiency year-on-year.

"The construction of Shanghai East China logistics operation center will open up space for AOKANG's future development and create a new development pattern of" one body and two wings ", which is more conducive to AOKANG's deep tillage.

"

Wang Zhentao said that in the future, AOKANG will continue to make efforts in the field of intelligent logistics, and will establish intelligent logistics centers in several important regions of the country. From south to north, from east to west, we will build a AOKANG intelligent logistics network covering the whole country, and achieve orders, production and distribution, so as to form a 2-3 hour sales distribution ring.

Wang Zhentao said that for the founding of AOKANG, the layout of "intelligent manufacturing", to create R & D, production, sales, logistics and other intelligent industrial chain, to promote "AOKANG manufacturing" to "AOKANG intelligent" pformation, is also the only way to achieve AOKANG brand from "AOKANG international" to "International AOKANG" upgrade.