Soul Torture To Fabric Enterprises: How To Upgrade The Market Consumption Of Trillions?

During the Spring Festival of 2019, consumption in the domestic market broke through trillion yuan, and the national commodity market maintained a steady and rapid growth. Clothing consumption was still one of the hot spots in the Spring Festival consumption.

In this trillion wave of consumption, the upgrading of consumption is most vividly reflected.

Textile and clothing set off a climax of consumption

Online shopping is no longer a novelty, but during the Spring Festival, business enterprises such as large retail enterprises and e-commerce platforms insist on not closing up, providing convenient services for consumers, and providing strong data support for consumption upgrading.

According to Alibaba's 2019 Spring Festival economic report, the digital Spring Festival is not just a carnival in big cities, but the growth rate of the three or four line cities is particularly noticeable.

Tmall's annual consumption data show that the growth rate of the first tier cities is 51%, while that of the three or four tier cities is 55%.

The potential for rural consumption is equally strong. The rural Taobao joint 1688 and retail outlets are regionalized and selected to promote more brand goods and quality services into the countryside.

In the first half of January, 6 million overseas Chinese took 2 days to sell 2000 wedding dresses, while Tang costumes and cheongsam accounted for over 40% of clothing categories.

According to the data provided by Jingdong big data research institute, the sales volume during the Spring Festival period increased by 42.74% compared with the same period last year, and the quality consumption was more obvious.

The top 5 categories of sales are mobile phone communication, computer office, household appliances, clothing shoes and home furniture.

Clothing shoes and shoes rank fifth in the sales rankings.

During the Spring Festival, the top five commodity categories with the highest price per passenger included clothing shoes and boots, and compared with the same period last year, the unit price increase was very obvious. Consumers preferred to buy more high-end brands in similar commodities, and the trend of consumption upgrading was the most obvious.

The main consumption groups of clothing and household products are "50 after" and "60 after" elderly people.

The areas that prefer to buy underwear are Guizhou, Yunnan, Guangxi, Hunan and Tibet.

On the other hand, vip.com's annual goods Festival data show that the top five consumers are the mask, skin care suits, women's down garments, women's boots and women's coats.

What is worth mentioning is that after 70 and 80's, the consumption of clothing and dressing is very strong. This group most likes to buy Women's upper garments, and consumes excellent products such as down garments, cashmere sweaters and fur.

Potential impetus to consumption upgrading

The stimulating effect of clothing consumption on economic growth is emerging. As the upstream product of clothing, the innovation and upgrading of fabrics is particularly important.

The 2019 China international textile fabric and accessories (Chun Xia) fair, which will be held in Shanghai in March, has always been a weathervane of fabric innovation. As the most important part of the textile industry, how to face the change of new consumption demand?

How can we promote consumption through self upgrading?

To this end, before the exhibition, we issued some "soul torture" to some fabric enterprises.

Domestic fabric, main push function characteristic.

Huayang shares, composed of Kunshan Huayang new material, Nantong East Yi high tech fiber, Anhui Huayang dress and Huaqi dress design, is dedicated to provide the overall solution for the high-end clothing brand.

The export business of the company is mainly for the markets of Europe, America, Pakistan and Russia.

The responsible person said that the main products of this exhibition were divided into five categories:

Environmental protection regeneration category: regenerated yarn weaving fabric, DuPont biological velvet, DuPont stretch silk, Sorona fabric and PES film.

All fabrics and yarns are recycled with environmental protection materials to achieve rational utilization of resources and follow sustainable development.

Functional health care: graphene PU pfer film, far infrared coating, light absorption, heating, light storage and thermal insulation.

At present, the leading technology of nanotechnology is introduced in China to give full play to the functionality of products and increase the added value of products.

3. Scientific and technological innovation: temperature sensitive discoloration, photosensitive printing and reflective coating.

Novel, unique, unique and technology content.

Fourth, fashion trends: metal texture, PU colorful, TPU raincoat, mirror PU, keep up with the trend of fashion, lead the fashion trend, and create a new generation of fashionable and innovative fabrics.

Business and leisure class: light and thin three layer compound, two layer film covering fabric.

Fully displaying the characteristics of business clothes, giving fabrics certain functionality and forming functional business casual fabrics.

Wuxi Heng Connaught Textile Technology Co., Ltd. is a design, research and development, production and sale of all kinds of high-quality functional sports fabrics, and set industry and trade in one of the fabric companies.

The company has its own HANUO brand (Heng Nuo) fabric brand, and occupies a leading position in the field of functional sports fabric development in China.

"The company's main product this season is sustainable sports leisure fabrics.

Mainly through recycling reclaimed yarn (recycled polyester, recycled nylon), to achieve internal digestion of waste.

Using color masterbatch adding technology to add color to the spinning process, the wastewater discharge during dyeing process is reduced, and the color fastness of fabrics is greatly improved.

In addition, the company will also carry out sustainable development fabric display from many dimensions such as degradable polyester, bio based products and so on, so that brand and fabric producers will participate in the fashion of environmental protection.

Heng no textile related responsible person said.

When it comes to the current export market of the company, the person in charge said: "at present, the main products of Heng Yu are 70% exported, 30% domestic, and the export customers are mainly direct sports brand customers and larger clothing companies, while domestic customers are mainly sports leisure brand customers."

Sichuan Honghua yuan Sen textile printing and dyeing Co., Ltd. is the only group in Sichuan that integrates spinning, weaving, printing and dyeing and international trade as well as a leader in the production of tooling fabrics in Southwest China.

"The company mainly promotes all kinds of protective fabrics, anti-static, mosquito repellent, high temperature washable, flame-retardant, wrinkle resistant, waterproof and breathable. It is the first choice for protective clothing in mining, machinery, petrochemical and other industries.

In export business, the company mainly exports to the European Union, as well as the countries in the Middle East and South America.

With the help of the broad platform provided by this exhibition, we hope that our products will be well known and favored by more buyers, and we hope that the exhibition will become the most influential fabric exhibition in the world.

The person in charge of the company said.

Overseas fabrics, pay attention to natural environmental protection.

In the 2019 spring and summer series, the EXPEDITION series wool fabric of Stylbiella has not only excellent resilience or wrinkle resistance, but also maintains the flexibility, skin affinity and natural sag of natural wool fibers. It is very comfortable and comfortable when dressed.

The pattern design and color matching of the internationalized expedition series are not only suitable for traveling, but also for the various scenes of daily life, and meet the diverse demands of people.

As a leader in the world's production and marketing of cellulosic fibers, the group will focus on displaying the brand viscose fiber of EcoVero.

This eco-friendly viscose has established three new industry standards: the adoption of certified and supervised sustainable wood sources, eco-friendly production processes, and pparent supply chains that ensure that finished products contain Lan Jing EcoVero fiber.

Excipients upgrade, enrich the market choice.

Not only fabrics, accessories also occupy a huge share of the textile and garment market share, in order to get a share in the fluctuating market, innovation and upgrading has become a key factor in mastering core competitiveness.

Guangzhou Shan mu Mstar Technology Ltd is a national high-tech enterprise, specializing in the production of textile labels and hot stamping factories, independent ink research and development center, equipment R & D center, etc.

At present, it provides labels services for nearly 1000 brands in the world. Customers are involved in various categories of textiles, such as underwear, baby clothes, sportswear, household wear, shirts, T-Shirts, men's and women's clothing, bags and so on.

"At this exhibition, the company mainly introduces non sense labels, spot color / multicolor hot stamping, digital / offset hot stamping / reflective labels, decorative films and so on. The products have obvious advantages."

First, the fabric can not be washed, the brand information can be kept permanently; second, 7 years through the OeKo-tex STANDARD100 1 class certification (infants can directly contact the skin, no allergy worries); third, beautiful patterns, fine lines, no glue edge; fourth, the label production period 5 working days, storage cycle for more than 6 years; fifth, professional equipment matching, to ensure high productivity.

The company director said.

Facing the rapidly changing consumption upgrading, are textile enterprises ready?