Baisheng Department Store Will Leave Chongqing Again?

Recently, the reporter learned that the Parkson Nanping store will close shop in March 31st. Since then, Baisheng department store will leave Chongqing completely.

For closed shop rumors, Parkson Department staff told reporters that at present no group information, so do not make any explanation.

But in Baisheng Nanping store, a large-scale winter clearing campaign has been launched. Each floor is covered with 1 promotional posters, and the shop assistant has confirmed to reporters that the news is already public.

It is reported that Baisheng Nanping store opened in 2001, and was a star in the department store of Nanping commercial circle.

With Parkson Wanzhou store closed in 2018, Baisheng Nanping store became the only store in Chongqing.

For closed shop rumors, Parkson Department staff did not deny or acknowledge, but told reporters that any information needs to be examined by the group market department, so it is not convenient to make any explanation.

What is the official attitude?

The relevant staff of the Business Committee of Nan'an District told reporters that at present, the Parkson Nanping store has submitted a report on the customs shop. It needs a certain time to go through the examination and approval process, and the time is not convenient to disclose.

The South Rim Business District Office said it had not received any news.

As for property, Chongqing Hyatt Real Estate Development Co., Ltd. did not answer the phone.

Reporters learned from the eye that the Chongqing Hyatt Real Estate Co., Ltd., which was owned by Nanping store in Parkson, submitted a civil ruling on bankruptcy reorganization in 2017, on the grounds that poor management led to insufficient assets to repay all debts and had already been seriously insolvent.

According to people familiar with the matter, there is a certain relationship between the Parkson shop and the property side.

At present, from the sales situation, every floor of the Parkson Nanping store is full of 1 folded posters of winter clothing, but fewer consumers are buying and fitting clothes.

According to a number of shop assistants, the Nanping store in Baisheng started the news of shutting down in the past year, but it has not been closed. The news now is that it will close stores in March 31st.

It is reported that the new century department store will take over the new century store and store in the new century.

The news has not yet been confirmed in the new century, but according to the department store clerk of the new century, the industry and trade shop has not received the notice of moving shop.

As an influential department store in Nanping commercial circle, the Parkson Nanping store has a history of 18 years, serving many consumers.

"Suddenly I heard there was something unexpected about closing the shop, but I was expecting it!"

Ms. Li, who lives in Nanping, told reporters that at present, no notice has been received on how to deal with the scorecard. She has been a Parkson member for many years. She used to go shopping at Nanping store in Parkson, and then opened other shopping malls and chose more.

"After all, it's an old department store. There are some regrets about it."

The reporter learned from the shopping center service center that after spending 2000 points, the consumer can reach 20 yuan in cash, but at present, there are no treatment measures such as integral cards and stored value cards.

Related staff told reporters that the news has not been officially released shop, and will not be issued to consumers notice, if there is integral consumption, it should be used as soon as possible.

Does closing shop affect the surrounding businesses?

Reporters interviewed found that Baisheng negative first floor food plaza has brought together a number of restaurants, the current business has received store notification.

Chao chafing staff said that the store will also be closed, and it is not clear whether a new shop will be opened nearby.

The staff of a small noodle restaurant at the food center revealed that the store was planning to move to a new store after closing stores in March 31st.

[probe]

Why did we lose Chongqing last year?

Reporters learned from the latest financial report of Parkson group that as of December 31, 2018, the total operating income of Parkson group was 4 billion 847 million 800 thousand yuan, up 3.6% over the same period last year.

As the number of stores decreased, the same store sales in 2018 decreased by 2.4%, but the operating profit in 2018 increased by 103.1% over the same period in 2017.

This means that as the Parkson group shut down its poor performance stores around the country, its operating profit has been greatly improved.

Why profit is doubled? Why are we still losing Chongqing?

Peng Jinsong, deputy director and researcher of Chongqing Academy of Social Sciences Urban Development Research Institute, told reporters: "Parkson has been working in Chongqing for many years, and has closed shop in recent years, reflecting the difficulties faced by traditional department stores."

He pointed out that Baicheng department store encountered difficulties in Chongqing, mainly due to two reasons: one is the current trend of consumption upgrading, people's demand is more diversified and fashionable, and Parkson fails to respond to this demand in time. Another is that the rise of the electricity supplier has hit the offline stores, especially the department stores.

An industry insider who did not want to disclose his name said that after Baisheng Wanzhou stores closed, the trend of Parkson's withdrawal from Chongqing was more obvious. In recent years, with the group's strategic adjustment, closing Nanping store was not surprising.

"Baisheng department stores in Chongqing brand resources and investment are relatively inadequate, unable to attract first-line brand presence, lost the opportunity to grasp the trend of consumption upgrading, resulting in the aging of brand image."

Liu Zhengming, Secretary General of Chongqing Retailers Association, analyzed: "first of all, after entering the Chongqing market, the location of the Baisheng department store has some problems, resulting in its gradual decline in competition.

Second, Baisheng department store is facing many strong competitors in the Chongqing market. Especially, there are two new century department stores and Chongqing department stores near the Parkson Nanping store. The competition is fierce and their performance has been affected.

Third, at present, the overall environment of the department store industry is depressed, which is generally affected by the electricity supplier and has great pressure to survive. "

He pointed out that under the influence of many factors, Baisheng department store has lost its competitive edge in the Chongqing market and is gradually marginalized.

[suggestion]

Transformation of traditional department stores should start with technology, location and experience.

According to the Ministry of Commerce's 2017-2018 year report on the development of China's department stores, the innovation and pformation of the department store industry accelerated in 2017. There are the following trends: one is the differentiation and development of traditional formats, the two is the frequent new retail formats, the three is technology driven smart retailing, and the four is the deep integration of retail capital.

Liu Zhengming, Secretary General of Chongqing Retailers Association, told reporters that in order to realize the magnificent turn of traditional department stores, we should first understand the current market environment.

At present, the Chongqing department store industry has formed two major competition patterns. One is the department store that focuses on mass consumption, the department store is the new century department store, the Chongqing department store, the other is the light luxury and fashionable department store, the representative is the department store of the times and the far East department store.

On the whole, the two types are generally subject to the impact of the electricity supplier, and all have carried out a pformation attempt, but few cases of successful pformation.

He suggested that the traditional department stores should start from three aspects: first, seize the development opportunities of modern technology, integrate online and offline, improve the supply chain and logistics system, and create a new department store that can meet the diversified needs of consumers.

Second, carry out differentiated positioning, do in-depth analysis and Research on department stores in different regions, subdivide consumption needs, avoid homogenization competition, identify their own advantages, and make constant adjustments according to market environment.

Third, increase the proportion of experience formats, such as leisure and entertainment, children's parent-child and other formats, add new profit points, and attract people to consume online.