Look At The Development Trend Of The Industry In 2019 From Hongkong International Fur Fashion Exhibition

As the first annual fashion event in Hongkong after the Spring Festival of 2019, the 4 day 2019 Hongkong International Fur Fashion Exhibition (2019 HONG KONG INTERNATIONAL FUR & FASHION FAIR) was held in Hongkong Convention and Exhibition Center in from February 15th to 18th. The exhibition has an exhibition area of 28000 square meters, and more than 180 exhibitors in more than 10 countries and regions have brought the latest fur leather series of new products, fur raw materials, fur accessories and other accessories, showing the latest trend of the development of the industry and the latest technology.


At present, the global economic performance is general and the economic environment has changed. The changing world situation has brought more uncertainty to the market, and the market has also shown a certain decline in the fur industry. According to the statistics of this year's exhibition, the total number of buyers has dropped by 19%. Among them, Russian buyers fell by 33%, Korea dropped by 23%, and China dropped by 22%.


The sales of fur industry in Hongkong are dominated by export market, and the changing world pattern has brought about unavoidable influence on the international trade of fur industry in Hongkong. The change of customs policy in Russia has made the difficulty and cost of customs clearance increased, and the traditional Russian market has been greatly affected. Sino US trade has carried out several rounds of high-level Sino US economic and trade consultations. In the seventh round of the Sino US economic and trade consultations, which was just concluded in Washington, the United States postponed tariffs on China in March 1st. However, the uncertainty of trade tariff rates made the fur manufacturers generally cautious after receiving orders, and did not dare to produce them immediately. The change of exchange rate has also affected Hongkong's fur exports: Hongkong's fur exports are quoted in US dollars, the appreciation of the US dollar and the fall of the euro have led some buyers to reduce purchases from Hongkong and turn to other markets. To sum up, these have brought uncertainty to the order of this year's exhibition, so buyers have declined.


How to revitalize the fur industry in Hongkong? Many manufacturers have chosen a fashionable and younger route.


Vogue


Inject vitality into the fur industry


With the development of social economy, a new consumer group has gradually formed in China. This group is becoming a potential market of fur manufacturers.


Zhao Shuyuan, chairman of Hongkong Fur Industry Association (Wilson Chiu), said in an interview that the characteristics and fashion of fur products are the only way for fur industry to survive and develop. The trend of fur fashion design is in Europe, represented by Italy, followed by Asia, and finally by the United States. In the development pattern of the international fur industry, Hongkong has very unique advantages and outstanding characteristics, especially its exquisite production and processing technology, even more than Italy's local processing level. Therefore, only by combining the design of Italy with the processing and production of the manufacturer, can we take the right path on the featured products so as to gain a firm foothold in the market.


At this exhibition, the "JUN" brand brought by Fu Hao Fur Fashion Co., Ltd., with the successful experience of overcoming the (Parka) style fur garments in the market, combined with the brand Italy design lineage, launched many new products. This year's "fur night" as the first appearance brand appearance, immediately attracted the attention of many buyers. The exhibition is not over yet, and many sample clothes on the booth have been ordered by domestic buyers. By combining Italy's design with its own processing and production advantages, the manufacturer has highlighted its characteristics and injected vitality and vitality into the fur market.


The latest design of SEASON brand displayed by Shi Xin Trading Company uses yellow, blue, black and other high purity colors. Italy designer Vinicio Pajaro, through the use of large blocks of color, brings a distinct sense of visual impact, showing the bright and dynamic characteristics of fur fashion. Asymmetric design has also won the welcome of the younger generation of consumers.


The Michelle brand brought by Hong Kong Fur Factory Ltd, inspired by pop art elements, has used a wealth of design elements. Over 25 colors have been used in color, and the technical difficulty is the highest. The precise dyeing process and exquisite workmanship were highly recognized by the buyers. The samples were quickly sold and the manufacturers received additional orders from the buyers.


The O'merinos brand new product exhibited by Omas (International) Co., Ltd. is designed by Russian famous designer Igor Gulyaev. This series of new products is made of lambs with bright lemon yellow, fluorescent green and other bright colors, matching the sewing squirrel pattern, bringing the cute style of Meng Meng, greatly improving the acceptability of the young consumer groups to fur fashion.


According to the questionnaire survey of exhibitors, the domestic business orders increased by 90% this year, so many manufacturers are actively expanding the market's consumption potential through the younger and fashion fashion of fur fashion.


Fur can be fashionable.


But it can't be cheaply.


The fashion line received positive feedback from the buyers at this exhibition, giving birth to the market and vitality. Facing the changing trend of fur industry, Mr. Huang You Hui, the honorary chairman of Hongkong fur industry association and managing director of the lion fur factory, expressed unique views on the trend of fur fashion. He believes that "fur can be younger and fashionable, but it must not be cheaply".


He mentioned the Japanese market, which was destroyed because of its low cost. In the 70s and 80s of last century, a mink short coat could be sold for 1 million yen in Japan. At that time, 70% of Hongkong's fur products were exported to the Japanese market. Now the price of fur clothing of the same style is only a few tens of thousands of yen. The fur market of Japan is slower and slower. Now only 5% of Hongkong's fur products are exported to Japan. He believed that the cheap products made the fur products lose their noble attributes and made people lose their treasure.


In the early years, the lion leather factory changed its technology and design in order to improve the cost performance of fur products, from leather weaving to cashmere and mink cutting strips matching, which improved the price performance and fashion of the products, and led the market trend. However, similar styles were largely produced by the market, and the profits became thin. The brand of Sym & E trie brought by the manufacturers has reached a new technological level in technological innovation, starting from the upstream raw materials to start matching the down and fur, highlighting the noble attributes of fur. The new products of this exhibition are the fashion, young and high-end brand positioning.


Liu Junhong, managing director of xindachang fur Co., Ltd., referring to the current market, said that he had been in the doldrums for many years. "Our product is on the traditional line, and this year the number of customers has decreased by 30%. Compared with the good market situation four or five years ago, buyers are more cautious now. But judging from recent international auctions, the better the more expensive raw materials are, the less expensive it will be. Therefore, he keeps the company's products in the high-end Russian sable and expects the market to take a turn for the better.


Copenhagen fur CEO Ye Langzhe (Jesper Lauge Christensen) said in an interview that in January this year, Copenhagen's fur auction was not very good, especially Russia, Turkey and Italy were not ideal, and the main buyers were South Korea. The number of mink sold globally this year is 37 million, and the volume of auctions in 2020 will be reduced to 28 million to protect the balance of supply and demand in the global market.


Fur is not just fur.


It's one of many kinds of textile fabrics.


In the face of shrinking traditional fur markets such as Russia, the fur industry is actively trying to try different markets and respond to market needs with different strategies. Fur manufacturers believe that there are different strategies for different markets, rather than being confined to single markets. In the past, Japan was constrained by the old fur consumption concept, but now it has begun to change its concept and consumers are pursuing new materials, so it is a potential market. The fur market in the United States is relatively closed and traditional, but it is also a relatively good market.


For a long time, mink has always been an ancient and noble impression in the minds of consumers. The traditional concept has not yet been broken, and the fashion development of fur is still very limited. Therefore, some manufacturers have suggested that developing new markets should change their inherent concepts. Instead of making fur as fur, they should be regarded as one of many kinds of textile fabrics. In this way, fur and fur can be understood by designers and consumers by making fur one of the textile fabrics. It is also one of the developing directions of fur in the future.


In addition to the younger and diversified product style design, the upstream dyeing industry has also made positive changes in the field of raw materials to make innovations. Marco fur Co., Ltd. used vacuum plating process in mink raw material processing technology, through gold plating, silver plating and other processes, so that fur gloss is more noble and rich in level, which brings more possibilities for fashion design of garments.


Despite the fact that the macro-economy has a certain impact on consumer confidence, dealers have slowed down purchases in order to clear inventory and other factors. But judging from this exhibition, many manufacturers still have optimistic confidence in the market prospects.


According to the questionnaire survey of exhibitors, business growth from Dubai exceeded 50%, mainly because it was sold to the Russian market. In addition, Germany has an increase of more than 60%. Industry analysts believe that this shows that the traditional market demand still exists, fur is part of fashion, fashion lines make the fur industry glow with vitality and vitality; the noble character of fur will eventually return to its proper market value.


The industry needs to change, and manufacturers believe that tomorrow will be better.