Chanel Finally Established The Two Successors Of "Two Carriages", "Lord Buddha".

It has been more than a week since "Karl Lagerfeld" suddenly died. He has been in charge of the creative power of Chanel brand for 35 years. Behind him, one of the most concerned questions is: who will take over the creative work of Chanel?

In February 27th, French classic luxury brand Chanel announced that Karl Lagerfeld's right-hand man, Chanel Viard director Virginie Viard will take over the work of Karl Lagerfeld, and be the brand creative director, responsible for all the brands of clothing, accessories and accessories.

Eric Pfrunder will continue to be the director of brand image.

But Chanel subsequently released a new official statement, further clarifying the new division of labor and titles, and establishing a new pattern of "two carriages": Virginie Viard and Eric Pfrunder will co operate as co art directors of brands, including Virginie Viard as the artistic director of fashion series, Eric Pfrunder as the artistic director of fashion image.

For this arrangement, Chanel said Virginie Viard will dominate the creative work of the brand, but she needs some help.

Eric Pfrunder will continue to be responsible for brand advertising, marketing, film, activities and digitalization.

Chanel CEO Alain Wertheimer said in an official statement: "Eric Pfrunder has worked with Karl Lagerfeld for more than 30 years, and I am confident in this team.

The two person in charge of brand management means that no one can have the same power as Karl Lagerfeld. In the history of Chanel brand, the last founder of the brand creative design is the founder of Coco Chanel.

Virginie Viard has been carefully cultivated by Karl Lagerfeld.

In 1987, she joined the Chanel's Gao Ding team as an embroidery intern.

In the following years, she joined Chlo Karl, who was also creative director of Lagerfeld.

In 1997, Karl Lagerfeld took her back to Chanel and appointed her as the director of the creative studio to oversee all the development and production of all the high fashion, garment series and accessories.

Starting from the series of early spring holidays in May 2018, when Karl Lagerfeld pays tribute to the audience every time she goes to T, there is always Virginie around her.

In recent Chanel Gao Ding show, Virginie Viard instead of Karl Lagerfeld, who was absent due to physical discomfort, completed the tribute link alone.

Karl Lagerfeld once said in the documentary "7 Days Out" that Virginie Viard is not only his right arm, but also very important to the entire studio.

Virginie Viard also said in an interview that she had a close relationship with Karl Lagerfeld. She said, "we communicate every day, Karl Lagerfeld will call me, and he will show me his own sketches."

Eric Pfrunder and Karl Lagerfeld were also joined in Chanel in 1983. Karl Lagerfeld has always regarded Eric Pfrunder and Virginie Viard as the core of brand creative design.

It is said that Karl Lagerfeld has become a fashion photographer because of its camera, and its "initiator" is Eric Pfrunder.

In 1987, Karl Lagerfeld complained to Eric Pfrunder that the quality of the images in the official press release was too poor, and the latter suggested that Karl Lagerfeld boldly try to do it herself.