2019 The World'S Most Valuable Clothing Brand Top50 Released, Anta Tmall New Retail Breakthrough

Recently, Brand Finance, the famous British brand assessment agency, released the list of the 50 most prestigious clothing brands in the world, and Nike ranked first in 2019.

Among them, more than half of the top names in the list have been settled in Tmall, including sportswear brands such as Nike and Adidas, as well as global fast fashion brands such as HM, ZARA and UNIQLO.

Among the most valuable list in the world, fast fashion brands and sports outdoor brands surpass the trend of luxury brands.

The top ten except Nike are ZARA, Adidas, H&M, Cartier, LV, Uniqlo, Herm s, Gucci, Rolex.

Among them, the fast fashion brand ZARA is the non luxury brand that has entered the world's most valuable top three in 3 consecutive years. Uniqlo has a strong performance this year, up 4 from fifth last year and Adidas to third.

It is worth noting that in the world's most valuable clothing brand, Anta has become the only Chinese clothing brand in TOP21, ranking the twenty-first place, up 7 from last year, and increasing rapidly.

Why can Anta ride on the dust and throw away many domestic brands into the list?

Analysis of the industry, Anta in the past two years continued to cooperate with Tmall and force new retail, is an important reason to promote brand growth.

Since the end of 2017 and Tmall launched the smart store project cooperation, more than a year, in the Guangdong region alone, Anta has accumulated nearly 500 smart stores and recruited nearly one million brand members.

The newly revised head of new retail business has also been seen as a signal to accelerate the integration of new retail lines.

In 2018, Tmall's double 11 and Anta electricity suppliers all day ran 1 billion 130 million yuan, an increase of 67% over 2017.

CEO Ding Shizhong said, Anta's main brand plus FILA, in double 11 sales is "Jianghu first".

In 2019, Anta will guide product design and retail terminal planning through big data, which is bound to be inseparable from the deep cooperation with ALI.

Similarly, most of the brands in this list are deeply co operating with Tmall and become a best seller.

Taking UNIQLO as an example, its parent company sells its earnings in 2018, showing that its fast sales performance exceeded expectations, thanks to the strong growth in the Chinese market. In early 2018, the core brand of UNIQLO China's market revenue surpassed Japan for the first time.

Store orders, online shipments, etc., and Tmall new retail cooperation, for UNIQLO to bring road overtaking space, 2020 in China's branch is expected to increase to 1000.

It is reported that Tmall now occupies nearly 80% of the online apparel market, and behind the powerful appeal is 600 million of the active consumers.

Data show that more than 200 thousand of the world's largest brands are currently in Tmall.

In the "global market to see China, the Chinese market to see Tmall" brand development "iron rule", Tmall has also become a global brand arena and digital pformation and upgrading of the main position.