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    The High School Women'S Clothing Revenue Last Year Was Close To 1 Billion 400 Million Yuan.

    2019/3/5 9:20:00 54

    The High End Women'S ClothingPerformance Express

    The local high-end women's clothing brand, Limited by Share Ltd, has released its 2018 performance bulletin. During the reporting period, the company achieved operating income of 2 billion 662 million yuan, an increase of 13.1% over the same period last year, and a net profit attributable to shareholders of listed companies was 209 million yuan, an increase of 11.61% over the same period last year.




    At the end of the reporting period, the total assets of the group were 7 billion 281 million yuan, an increase of 4.95% over the current reporting period, and a basic earnings per share of 0.52 yuan, compared with 0.47 yuan in the same period last year.




    In the reporting period, the company's fashion women's clothing products' younger and fashion building capabilities continued to improve, the marketing ability of customer centered marketing was continuously improved, and the layout of the new channels began to accelerate. The new retail mode began to show results. The growth of online sales was larger than that of the women's clothing business. The business income of women's clothing business was 1 billion 394 million yuan, an increase of 24.80% over the same period last year. At the same time, with the expansion of the medical beauty business and the overall rise in business performance, the medical beauty business income reached 479 million yuan, an increase of 87.26% over the same period last year.




    During the reporting period, the strategy of the interconnected ecosystem of the fashion industry has been continuously promoted. The business models of fashionable women's clothing as the core, medical beauty, green baby and asset management have been formed independently, and can cooperate with each other. They are committed to the overall improvement of the overall profitability of the company.




    According to public information, the group is the first high-end women's clothing company in China. It integrates R & D, production, sales and logistics. It owns many famous brands such as Rhine, Marie, JIGOTT, liaalancy, FABIANAFILIPPI and DeWL.

    The company adheres to the product independent design and research and development. It has established two R & D design centers in Beijing and Seoul, Korea, and has more than 200 professional and international design and research personnel. It has interpreted the fashion and trend of high-end women's clothing with a completely new design concept.




    In recent years, domestic economic growth continues to be weak, and the rapid development of the Internet brings new business changes. Consumer demand continues to diversify and personalize. Many factors further divert the domestic retail market of women's wear, and domestic women's clothing enterprises generally face certain challenges.

    Starting in 2014, the sales of women's clothing business in the stock market suffered a cliff type fall, and the impact of the development of e-commerce channels brought about changes in people's consumption patterns. For three consecutive years, the sales of women's clothing all maintained a negative growth trend.

    In the period of the release of the traffic dividend, we should make quick adjustments to this downward trend. In the first three quarters of 2018, the shares of our group reached 2 billion yuan, up 21.37% over the same period last year, and the net profit attributable to shareholders of listed companies was 185 million yuan, up 80.58% over the same period last year.

    Basic earnings per share of 0.4616 yuan.




    In the quarterly view, the revenue in the first quarter, the two quarter and the three quarter in 2018 increased by 20.47%, 25.07% and 18.97% respectively. The net profit attributable to shareholders of the listed companies increased by 71.75%, 168.03% and 52.15% respectively.

    The three quarter's revenue and profit growth slowed down compared with the first two quarters. From the point of view of income splitting, the main business income of women's clothing in the three quarter is expected to slow down slightly compared with the first half of the year, and is expected to be less than 20%. The income of children's children is expected to continue to decline in the first half of the year, but the decline has narrowed. The US US income in the three quarter is expected to slow down in the first half of the year.




    Market analysts believe that: since the second half of 2016, the main business of women's clothing has been on the rebound since the second half of the year, and now it has entered a healthy growth stage. The medical and American business has contributed to the endogenetic and epitaxy in 2018.

    There are many growth points in many business layouts. Although retail sales are weak in the short term, it may bring some disturbance to the main business of the women's clothing industry, and the development of medical beauty and baby business.




    Xu Yi, a researcher at the League of nations securities, said that after 2014, 2015, and 2016's continuous M & A integration, we have established a multi-layered, multi-stage fashion brand square from the yam to Yan Mei.

    Aka bang and "Milan Bai Yu" and "crystal skin doctor" six subsidiary companies of the United States and the United States to drive the company's performance in 2016 to achieve a rapid rebound.

    In addition, the investment income of Guangzhou's Polytron Technologies Inc and L&P cosmetics company has accelerated the trend of the company's performance.




    Judging from the observation, in the year of 2017, the operating income of the group was 2 billion 353 million yuan, an increase of 72.06% over the same period last year, operating profit of 224 million yuan, an increase of 29.27% over the same period last year, and a net profit of 188 million yuan attributable to shareholders of listed companies, representing a 14.36% increase over the same period last year.

    In 2017, the growth rate of net profit growth declined, and the net profit growth slowed down. The net profit growth of the company belonging to the parent company in the first three quarters of 2018 was up to 80.58% in the first three quarters.

    In the future, the company will continue to push forward the strategy of "Pan fashion industry interconnected ecological circle". Women's clothing, baby products, medical beauty and cosmetics will jointly promote the growth of the company.




    In the view of Xu Yi, at present, Langer is committed to building a multi industry, interconnected and collaborative pan fashion ecosystem, and has completed the construction of four major business segments, namely, fashion women's clothing, green baby, medical beauty and asset management.

    After the women's clothing business has undergone multiple optimization and upgrading such as inventory, adjustment of channel layout and supply chain management, the growth inflection point has emerged. The establishment of the brand phalanx has met the needs of multi-level and multi stages. The medical and American business has helped the company open the new market, expand the industry with the east wind and speed up the expansion, and is expected to become a new core profit section of the fashion industry. The baby business will grow steadily, and the domestic layout will become the main battlefield; the asset management business will have a small test, and the net profit in 2017 will reach 39%.

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