Sun Ruizhe, Chairman Of China Textile Association, Investigates Ningbo Textile Industry And Collusion For Future Development.

In the early morning of February 25th, it was not yet a bit bright. The spring group "Zhejiang group" of the China Federation of textile industry has been ready to launch. This time the destination is the birthplace of the "red gang tailor". It is also the birthplace of China's first suit, the first set of Chinese tunic suit and the first Western-style clothes shop, Ningbo.

Textile and clothing industry is a traditional dominant industry in Ningbo. Textile and garment industry plays an important role in the economic and social development of Ningbo, no matter the proportion of economy, the contribution of profits and taxes, foreign trade, employment promotion or the degree of internationalization of enterprises.

Led by Sun Ruizhe, President of China Textile Industry Federation, Feng Dehu, President of China Textile Construction Planning Institute, Zhu Sha, President of China Fashion Color Association, Zhao Xiangdong, general manager of China Textile and Asset Management Co., Ltd., Yang Jinchun, executive vice president of China Apparel Association, Liu Xin, deputy director of Industry Department of China Textile Industry Association, Wang Yuping, vice director of science and technology development department, vice director of productivity promotion, deputy director of industry development department, and research group of Yan Bo, deputy director of industrial economics research center of China Textile Information Center, conducted in-depth research on Ningbo textile and garment development on 25~26 February.

Dai Yun, member of the Party committee and deputy director of the Ningbo Municipal Bureau of letters, Wei Min, deputy director Yang Shibing, former director of the consumer goods industry Office of the Ningbo Municipal Bureau of letters, and Mao Yi Hua, Secretary General of the clothing association of Ningbo.

Collusion for the future development of the industry

On the first day of the survey, the research group held talks with YOUNGOR, Shen Zhou, Taiping bird, Bo Yang, lion Dun, Bai Mu, Mu Gao Di and more than ten Ningbo textile and garment enterprises.

Dai Yun, member of the Party committee and deputy director of the Ningbo Municipal Bureau of letters, first introduced the development of the textile and garment industry in Ningbo in 2018. In 2018, the 501 enterprises of the clothing and apparel industry added 13 billion 900 million yuan (5.2% higher than the previous year), the total industrial output value was 55 billion 100 million yuan (9.1%); the 257 enterprises of the textile industry realized 7 billion 620 million yuan (4.4%) of the total value of industrial production, 32 billion 710 million yuan (9.4%) of the total industrial output value, and the added value of the enterprise in the chemical fiber industry was 9.4% yuan (-5.7%), and the total industrial output value was RMB yuan (9.4%).

At the same time, the textile and garment industry in Ningbo has the following development trends and characteristics: the industrial cluster has begun to take shape and its varieties are constantly enriched; intelligent pformation and customization have become the industry norm; new platforms for textile and clothing are constantly emerging; the structure tends to be optimized and the layout is internationalized.

He said that in the future, around the goal of building hundreds of millions of industrial clusters, Ningbo will also introduce and implement a series of measures for the development of the textile and garment industry, such as compiling special plans for industrial clusters, enhancing the level of enterprise capabilities, cultivating industrial public service platforms, and upgrading the brand quality of products.

At the meeting, the head of YOUNGOR introduced the repartition of the sales, manufacturing and textile sectors. At the same time, it also talked about YOUNGOR's "touch net". Although the "online" growth rate was slow, it achieved a strong drainage under the line.

At the same time, in the course of YOUNGOR's development, it has been found that some traditional brands without fashion are becoming more and more difficult, and some brands that meet the needs of high-end consumers are very vigorous. Boyang shared the group's mechanism of constantly releasing the potential of young employees through continuous construction, making the corporate brand constantly fission and further refining the brand. At present, Boyang owns more than 30 independent brands, more than 100 entrepreneurial teams, and more than 5000 retail terminals.

In 2018, the holding group achieved a total sales volume of 18 billion 700 million, an increase of 11% over the same period, including 4 billion 900 million of the electricity supplier sales, an increase of 40% over the same period last year. In recent years, Taiping bird has benefited from the "TOC fast reverse", which has made the men's wear achieve a substantial increase. Taiping bird's relevant person in charge said that Taiping bird had an efficiency of 2 million 20 thousand per person in 2018, and the men's clothing efficiency was 4 million 600 thousand / person.

In addition, in recent years, the Pacific bird has been working in cooperation with Coca-Cola and the United States of America in the form of multi-channel cooperation. It has also achieved good results through the cooperation of Coca-Cola and the US aerospace. Through the pformation of factory buildings, fig is building the new highland of the textile and garment industry of the United Kingdom, with the idea of "professionalism, sharing, empowerment and win win" through the pformation of factory buildings. It is also a new textile and clothing platform for the textile and garment industry in China.

At the meeting, the responsible persons of enterprises introduced the situation of enterprises at the same time, they also had in-depth exchanges with the research group on the difficulties and related suggestions that the enterprises encountered at present.

For example, under the new retail market mode, the electronic business platform has springing up, and some unfair competition or illegal operation of the e-commerce platform has resulted in many garment brands failing to achieve fair competition under the "online and offline".

In addition, in some government support and evaluation, due to the lack of documents suitable for textile and clothing, it is difficult for spinning and weaving enterprises to participate in it and can not get the relevant subsidies and rewards.

Some enterprises also indicated that the overall tax burden was too heavy as the cost of finished product procurement continued to rise and staff salaries continued to rise.

In addition, many enterprises call for the textile and garment industry as a city card of Ningbo, but there is not a systematic document to support industrial development. I hope Ningbo can learn from the industrial policies of other provinces and cities, optimize the concept of the local textile and garment industry, and be able to define and plan the Ningbo textile and garment industry in a more extensive and sustainable way.

After listening to the speech of the enterprise, Sun Ruizhe said that the environment has many uncertainties. We need to adapt to the environment, change ourselves, and change the society's cognition of the textile and garment industry.

At the same time, he also threw out such a question to the representatives attending the meeting: where is the future of the textile and garment industry?

Sun Ruizhe thought that the following three points should be used to solve the problem.

First is the new positioning of China's textile industry: technology, fashion and green.

The new orientation of China's textile industry is innovation driven technology industry, culture led fashion industry and responsibility oriented green industry. Technology, fashion and green should become the labels and symbols of the industry and become the new cognition of the industry.

The second is the core driving force for the sustainable development of the industry.

We should establish a three-dimensional talent system, fulfill our social responsibilities, cultivate and set up all kinds of talents, including industrial workers, entrepreneurs, scientists and designers.

The third is the distribution of productive forces in the industry: cluster, intensive and cross-border.

Cluster development is an important experience in the development of the textile industry, and also an important way to achieve lasting vitality. Intensive development is to concentrate on major events, build a higher level and more efficient comparative advantage, and cross border development is to integrate external technology, resources and industry, which will be a strong support for our future development.

Front-line research

On the 26 day, the research team went to the Mu Khao Di outdoor products Co., Ltd., Taiping Bird Group Co., Ltd., YOUNGOR group Limited by Share Ltd, Bo Yang Group Ningbo Shu Pu electromechanical Limited by Share Ltd research.

A high priest

According to the introduction, as early as 2001, Mu Gao Di is still a company with a single category - OEM/ODM. Today, its product range has covered all kinds of outdoor equipment such as tents, clothing, bags, shoes and sleeping bags, and has been listed on A shares in 2017. It has become one of the only three listed companies in the outdoor industry.

Accompanied by Lu Tunhua, chairman of the company, the delegation of the research group visited the physical store of Mu Gu Di, and Lu Tunhua said that the brand represents the outdoor sports which are safe, outdoors, comfortable and fashionable.

To meet the professional needs of outdoor travel, combined with fashion elements, it can provide a wider range of options for the pursuit of outdoor experience and lifestyle.

Pacific bird

Subsequently, the research team, accompanied by Hu Wenping, deputy general manager of Taiping Bird Group Co., Ltd., came to the Taiping bird brand store in the fashion business circle of Ningbo, and saw the fashionable and lively display of the shop. Sun Ruizhe said that the Taiping bird can catch the characteristics of the youth consumer group, which is very well done.

When we saw the joint launch of Taiping bird and cross-border brands, Sun Ruizhe inquired about the market situation in detail. The clerk said that the joint name was very popular with consumers, and the rate of return was very high, which was a very successful case of Taiping bird in recent two years.

Youngor

In recent years, with the upgrading of the traditional garment industry, the power of intelligent manufacturing has also become the new kinetic energy of enterprises. YOUNGOR officially unveiled in 2018, by introducing intelligent equipment and independently designing the MES (production information management) system, which lasted 1 and a half years, and the first phase of investment in 200 million yuan pformation.

Under the leadership of Hu Ganggao, executive deputy general manager of YOUNGOR group, the research team visited the workshop.

In the data center of YOUNGOR suit intelligent factory, the whole production workshop can be displayed on a large screen, and its data is meticulous to the current production quantity of each production, even attendance, production, rework rate and per capita output can be presented in real time.

On the other small screen, the distribution of YOUNGOR's nationwide stores is clear at the back of the map of China. The sales volume and the amount of shops are popping up on the screen from time to time, showing the sales situation of all the stores in real time, and the degree of intelligence is repeatedly praised.

Bo Yang

Subsequently, the research team and his team came to the new location of Bo Yang home textile company (pre Yang 26 Pioneer Park) for research.

Zhang Ying, chairman of Bo Yang holding group, Rong Chau Chuan, deputy secretary of the Party committee of the group, Wu Huijun, chairman of the clothing group, Jiang Wuji, chairman of home textile group, He Pingbo, general manager of Bo Yang home textiles, and so on.

The research team first came to the garden store of Bo Yang home textile headquarters, praised the latest products and service standards of the season, and the light luxury brand that was conveyed through the store image. In the new modern and efficient office environment of Sun Ruizhe, he wished good wishes for the future development of Bo Yang home textile.

In addition, the research group also carried out an interactive exchange of special facilities and procedures for the inspection center of the Bo Yang home textile group, and fully affirmed the rigorous and responsible attitude of Bo Yang home textiles in product quality control.

At the exchange forum after the visit, through the introduction and interaction discussion of the special person, the research team and the company have a deeper understanding of the diversification of the layout, the channel refinement, and the development characteristics of the leaps and bounds in recent years.

Shu Pu

The last stop of the day was schup electrical and mechanical. Under the leadership of Luo Qian, director of marketing and director of marketing, Liu Guojing, the research team visited Shu Pu electromechanical company.

Shu Pu electric machinery is a state-level high-tech enterprise that integrates R & D, production, sales and service of automatic sewing machines.

At the research site, the staff showed a variety of equipment for schapp electrical and mechanical equipment for the research team, all of which solved the production difficulties and improved production efficiency in detail.

It is reported that the company attaches great importance to the construction of R & D institutions and management teams, attaches importance to talent introduction and internal training, has recruited many senior professional engineers in the industry, established a professional R & D center, training center, information processing and testing center, independently developed R & D and advanced high-tech products with advanced level in the world, and obtained 185 national patents. At present, the company has become a leader in providing sewing project solutions for customers in the industry.

After 40 years of reform and opening up, Ningbo's textile and garment industry has gone through 70 years together with the Republic. Today, the textile and garment industry in Ningbo, on the basis of retaining the skills of the traditional "Hong Bang tailors", is constantly absorbing and integrating elements of intelligent manufacturing, art design, cultural creativity and modern fashion on the basis of traditional garment manufacturing, and has become a leader in the renowned industry in China.

In the evolving new situation, the path of Ningbo's textile and garment industry needs to be rebuilt in the process of competing in the global market.

The research of China Textile Union has achieved high quality development in Ningbo textile and garment industry under the existing traditional advantages, and has continued to play a leading role in the development of domestic industry. It has given ardent hope and greatly boosted the confidence in the development of Ningbo's textile and garment industry.