Joint Jersey Sales Increased Sharply, Paris'S Jordan Robe Sold 1 Million Pieces.

Despite being eliminated by Manchester United in the Champions League, Paris Saint Germain made a big profit in the sale of the shirt.

According to SportPro, a British sports and commercial media, the French giants sold 1 million shirts in September last year with Nike's Jordan brand.

This year's latest data show that dabis will become the fifth most ranked club in the sales of Jersey, second only to Real Madrid, Barcelona, Bayern, Munich and Manchester United.

The cross-border cooperation between big Paris and Jordan brand can be regarded as a win-win situation.

In 2014, big Paris signed a shirt sponsorship contract with Nike to get about 25 million euros in sponsorship from Nike every year.

The contract was originally due to expire in 2022, but during the period of Neymar's joining and the rise of Mr m bar, Paris hopes to raise its sponsorship amount by 50% at the time of negotiation with Nike.

The Jordan brand began to expand into football in early 2016. Not only did it sign Nei Ma as the brand spokesperson, but it also launched the first Air Jordan football shoes, and opened a new flagship store called Jordan Bastille Store in Paris to map out the European market.

As a European elite team, Jordan has become the preferred partner.

The two sides reached an annual contract worth 22 million pounds in 2018. Dali will wear the Jordan jersey for the Champions League, and jointly launch the Air Jordon5 Paris with the brand, changing the Eiffel Tower of the central Paris emblem to Michael Jordan's dunk.

At present, cooperation has achieved remarkable results, and the sales volume of joint Jersey sales has increased by 470% in the US.

According to previous cooperation plans, the two sides will continue to launch at least 90 joint products, involving three areas, including professional performance, training and lifestyle.

According to the US sports media Bleacher Report, the great Paris club has received about one hundred million euros in remuneration through this cooperation.

Michael Jordan called the partnership a "match made by heaven" because "Jordan and Saint Germain Club of Paris play a unique role in sports and fashion."

Nasser Alch, chairman of Paris Saint Germain club, said: "the cooperation between the club and Jordan reflects the ambition of two brands to integrate fashion, performance and innovation together.

We are confident that our cooperation will inspire our fans to help us attract new fans and enhance the global influence of the club. "

Judging from the sales performance this season, the two sides have already achieved their goals to a large extent.

After all, the sale of single jersey million is not common in the single season. It allows fans to take out their pockets and buy joint products, and the two sides will continue to cooperate for a long time.