2019 Home Textile Trend Keywords: Nature, Color, Light Luxury.

In March 7th, the China National Federation of industry and commerce, the textile and garment industry association and the Guangdong Household Textile Industry Association hosted the 2019 Shenzhen international home textile and home decoration exhibition held by Shenzhen Boao Exhibition Co., Ltd. and the British thas group. The Shenzhen creative design week was opened at the Shenzhen Convention and Exhibition center.

As the first exhibition of soft decoration in China, this exhibition attracted nearly 1300 exhibitors, and brought the latest trend of fashion, bringing us new trends in 2019.

It is reported that the total exhibition area of the exhibition is 130000 (9 exhibition hall + two floor platform + outdoor container exhibition area), and 1292 top home textile home enterprises from all over the world carry out their own "family skills".

The 5 home fashion trends released by the organizers have unveiled the latest trend of the latest season.

The collection of the north square container installation area is the first "night show" in the history of the Shenzhen home textile exhibition. The two floor North Hall "wall decoration material trend" shows the trend of wall decoration materials in the "immersive" space; the 8 Pavilion "corner color 2019 China sun shading window decoration new concept exhibition area". 21 window ornaments shading enterprises display the latest sunshade new products for the industry in the innovative display mode; "9 list young" cloth art district carries 50 home textile and textile enterprises, showing the new strength of Chinese fabric art; 3, the 2019 China furniture fabric popular distribution area, has gathered nearly thirty well-known national sofa fabric enterprises. Among them, North Plaza combines nine companies with designers.

It is not difficult to see that the trend of the home textile industry will focus on the following three key words in 2019 through the display of the five popular trend release zones.

In 2019, the "sex cold wind" began to ebb with the typical black and white ash. The beautiful and lively colors returned to all the exhibitions.

At this Shenzhen home textile exhibition, the warm and lively color began to take off. The bold color matching with retro meaning became the inspiration source of brand innovation.

Against this background, eye-catching yellow, pink, green and dark blue become the new annual fashion color.

I I Buche, who is known for his warm and elegant taste, is mostly tantalizing with new products.

Green, fresh and bright; warm yellow gray, with romantic sweetness of cotton candy; shades of beige are decorated with gray powder tones, looking romantic and smart.

LUILOR, the main modern minimalist fashion, mostly used classic black-and-white grey products. This exhibition has added bright colors such as bright orange and dark red wine.

In today's extremely rich material, choice is a difficult problem.

People are increasingly inclined to find meaning in a chaotic world.

Against this background, humanities and light luxury have become a new theme in the design field.

Adhering to Chinese aesthetics and poetic flavor, J&C's home textile high quality brand "Silk Road Qian Tang", besides the top materials, has poetic design strokes and flowing artistic style.

With the internationalization of design techniques and the application of various Chinese elements, people feel like being in the misty rain in the south of the Yangtze River. At the same time, there are many modern models. The Yuan Chi Cheng home textile shows its own new Chinese characteristics with a magnificent Chinese backdrop. It also deduces the magnanimity and cultural confidence of the great powers.

With the integration of Chinese design and international practice, and the improvement of Chinese people's cultural attainments, the so-called "humane luxury" is more and more free from geographical constraints.

The new products introduced by Versace 19.69 at this Shenzhen exhibition are inspired by the classic European style Damascus, European castle, French royal family and the profound history and culture of European Renaissance. Arezzo, inspired by Italy's Seiko city Arezzo (Arezzo) (jewelry and mural world renowned), has a unique humanistic temperament and light luxury.

The fast-paced urban life makes people feel tired and tired, making the return to nature a permanent theme of soft clothing.

At this exhibition, the exhibition hall of restoring natural environment can be seen everywhere, or the color of nature as inspiration.

The more high-end brands, the more attention should be paid to cotton, linen and silk as the representative of the natural materials to convey the idea of returning to nature.

At the same time, the links between naturalism and delicate life are more closely linked, richer mechanisms, and more complex processes, which make the natural wind of this season more natural and natural.

The 3 day Shenzhen international home textile exhibition also reveals new trends in the new year.

This exhibition will be made up of cloth printed superior products, Hai Ling Meng, 1980, Jia Mei Jia Zhi Zhi master cloth art, o'bole A D curtains, Ou Feng Ming, Aiya Yoshiya, LAN living room, city living room, habitat, Mocha cloth artists, Yu Long Ge, Jinhui - Huan Mei space, Yuan Zhicheng, and heart as the representative of the curtain brand, so that "finished curtain" has become the new hot spot of the exhibition.

Represented by Yu wing and mid seam, the machinery manufacturing enterprises that are promoting the rapid development of finished products are also focusing on the latest products.

Insiders predict that the output of finished products and finished products will rise rapidly in 2019, and explosive growth will be achieved through cross-border channels.

At the same time, the white paper on the development of finished curtain industry in 2019 was officially released by the Shenzhen home textile exhibition organizing committee jointly with the Nandu home Research Institute, and received high attention from all over the country.

Along with the upgrading of consumption and market differentiation, with the rise of finished products, the mainstream of the high-end market is becoming soft and fast growing.

The brand of foreign high-end home textiles home market, which is keen to perceive the market opportunities, accelerates the pace of entering the Chinese market.

At this exhibition, SohoCUT, a well-known high-end home textiles and branded beauty brand home (Versace), unveiled its luxury brand with Italy Versace (Versace) brand, American Golding, Canada's MasterFabrics, American Silkcraft and Conanti four.

Among them, Alessandro Versace is the most widely known market. As a world-renowned home textile brand, its product design style is bright, and its color is gorgeous. It represents the quality, elegance and fashion of high-end home textile empire.

In addition, Conanti, the first to enter the Chinese market, has attracted wide attention at the exhibition.

At this exhibition, Conanti brings its famous green skin.

The so-called environment-friendly leather, all using olive leaf essence, never add chemicals, is currently the world's most high-end waterborne PU, hydrolysis resistance for 7 years, product performance and various indicators not only through the European and American test, but also adopted the most stringent European RoHS and REACH environmental standards.

In addition to the US home, another high-end home textile brand, Novartis China, has made great efforts to create the "top soft clothes club in Italy" at this exhibition. The members are all the top factory in Italy and the original design brand in Italy.

The top brands in the club are Luilor, Novabuk and Novatex.

Among them, Luilor and Novabuk are the top fabric factories and fashion skins factories in Italy.

In 2019, Novatex of new street, as a new member of Novartis China's top soft clothing club in Italy, officially launched high-end customized furniture services for high-end designers in Italy.

According to Novartis China's Wang Xueke, Novatex's high definition products include nine series, with 1500+ foundation and 3000+ top fabrics.

At this exhibition, the wall decoration team represented by wallpaper, wall cloth and art wall paint is becoming more and more huge.

Italy imported art paint brand EPiC also invited Italy masters to show the charm of art wall paint at the scene.

Besides, the wall and the background wall have also become the glory of the exhibition.

Yuan Zhicheng, Jinhua textile, Ingmar and other brands have launched various styles of art wall products.

Among them, the tropical rain forest background wall presented by the United States and the art wallpaper studio developed by orange house based on art IP has become the most eye-catching card shooting resort.

With the tide of art sweeping across the globe, this exhibition has adapted to the trend of the times and has introduced the theme of art IP for the first time.

For many years, "orange house painting", the winner of the mainstream business platform decoration painting category, has been unveiled as the leading brand of the high-end decorative painting market in China. It has debuted hall No. 4 for the first time, and has joined 120 first-line artists and more than 30 top domestic and foreign art institutions.

In the afternoon of March 8th, the organizers of the fair held a special forum on how to upgrade the industry with IP, and Xiao Jiancheng, general manager of Shenzhen Boao Exhibition Co., Ltd., joined hands with many of the industry's big coffee companies, and discussed the application and pformation of art IP in the soft loading industry in depth, so as to make use of the art IP to enhance product strength and build brand competitiveness.