• <abbr id="ck0wi"><source id="ck0wi"></source></abbr>
    <li id="ck0wi"></li>
  • <li id="ck0wi"><dl id="ck0wi"></dl></li><button id="ck0wi"><input id="ck0wi"></input></button>
  • <abbr id="ck0wi"></abbr>
  • <li id="ck0wi"><dl id="ck0wi"></dl></li>
  • Home >

    Low Price Single Product Volume Flow? MOSCHINO Introduces Underwear Sub Line In China

    2019/3/12 23:48:00 235

    MOSCHINO

    Italy's fashion brand MOSCHINO has accelerated its expansion in China. Underwear and swimsuit business has recently entered Jingdong to open its first online store in MOSCHINOUNDERWEAR and SWIMWEAR.

    At present, the 2019 spring and summer series have been synchronized on-line, to win over Chinese consumers, a variety of exclusive customized online.

    Beijing Business Daily reporter noted that the current MOSCHINO Tmall shop, concerned about 120 thousand, but the general sales volume, the page does not show monthly sales volume, and the majority of the number of comments does not exceed 10, while Jingdong MOSCHINO stores, many commodity prices between 400-900, relatively cheap.

    Analysts believe that MOSCHINO sales in Tmall platform in general, want to use their own parity brand to continue to test the water online market.

    Secondary brand test water

    Prior to this, MOSCHINO's main brand settled in Tmall, further opening the way of online expansion.

    However, after 8 months or so, the sales volume of MOSCHINO Tmall flagship store did not seem to have increased rapidly.

    According to the Beijing Commercial Daily reporter, the number of fans in MOSCHINO Tmall flagship store is 120 thousand, but the sales volume is "hidden". The number of women's loose series cotton t-shirts with the top sales volume is only 6, and the number of comments is not more than 10. This may also be related to the high unit price.

    In contrast, MOSCHINOUNDERWEAR and SWIMWEAR, which are located in the Jingdong, have lower prices for single products. Many commodities are priced at 400-900, although the number of products is less than a week, but some of the products have more than 10 comments.

    Online customized customers

    In order to attract Chinese consumers, the MOSCHINO 2019 new spring summer series will be launched online in Jingdong and will launch a variety of online exclusive customization.

    In addition, MOSCHINOUNDERWEAR issued millions of business coupons with Jingdong.

    At the same time, the flagship store can enjoy the "White GlovesService" service, and the product is delivered to the customers by driving the new energy vehicle with the white dress gloves and the Jing Zun messenger.

    MOSCHINO said that the strategic cooperation between MOSCHINOUNDERWEAR and SWIMWEAR and Jingdong group is an important plan for the brand to enter the Chinese market.

    Analysts believe that MOSCHINO wants to make use of Jingdong traffic and big data analysis capabilities to have a precise grasp of user preferences.

    So as to seize more market share.

    Fast fashion strategy?

    In addition to the expansion of online channels, MOSCHINO has previously launched a joint venture with H&M H&M XMOSCHINO, which includes clothing, accessories, household items and pets. Among them, the average price of the clothes is about 600 yuan, and the price of the coat is more than 1000 yuan.

    Compared to the brand name 2000-2500 yuan and the price of 10000 yuan on the jacket, the joint series is equivalent to the 2.5-3 discount of MOSCHINO price, and because of the relatively cheap price, H&MX MOSCHINO was sold out at the beginning of the listing.

    "Because of this, MOSCHINO has seen the attraction of low price strategy to Chinese consumers, so they want to introduce a relatively cheap underwear sub line, and continue to expand." the honorary consultant of the luxury China Alliance believes that MOSCHINO wants to continue to expand the Chinese market with relatively inexpensive brand lines. For luxury brands, the sales of the third party online platforms may not be significantly improved, and many consumers will still buy products from their own official website or offline channels.

    So many luxury brands will attract consumers and expand the market by using joint or parity product lines.

    In addition, relative to Gucci, COACH and other brands, MOSCHINO's influence is small, so the on-line Jingdong platform is more for brand communication than sales volume, which is similar to the fast fashion development route. In the future, MOSCHINOUNDERWEAR may launch more parity series to attract domestic consumers.

    Source: Beijing Commercial Daily writer: Wang Xiaoran Chen Yunzhe

    • Related reading

    The King Of Fashion Is Still Not Optimistic About Its 2018 Performance.

    Fashion Library
    |
    2019/3/8 23:22:00
    72

    Z Generation Has An Impact On The Luxury Industry, And Luxury Goods Are Also Snatching Young People.

    Fashion Library
    |
    2019/3/8 10:49:00
    43

    Calvin Klein Abandons High Fashion And Hopes To Improve Positioning.

    Fashion Library
    |
    2019/3/8 10:46:00
    33

    Online Pfer Of Luxury Brands In China: Jingdong And Alibaba

    Fashion Library
    |
    2019/3/6 22:22:00
    39

    Lanvin, The Top Fashion Brand, Will Never Return, But There Is No Need For The Savior.

    Fashion Library
    |
    2019/3/5 16:55:00
    36
    Read the next article

    2018 Revenue Increased 13.10% To 2 Billion 662 Million Women'S Clothing Contributed Half

    In the evening of March 11th, 002612.SZ (Limited by Share Ltd) released its 2018 earnings report.

    主站蜘蛛池模板: 午夜爽爽爽男女污污污网站| 成人午夜小视频| 国产小视频网站| 国产一级二级在线| 久久无码无码久久综合综合| 黄页在线播放网址| 日韩毛片免费在线观看| 国产成人免费视频app| 亚洲日韩精品欧美一区二区一| 99久久久精品免费观看国产| 波多野结衣不卡| 国产网站在线免费观看| 亚洲国产品综合人成综合网站| 在线观看免费视频资源| 最近最新中文字幕完整版免费高清| 国产成人综合亚洲绿色| 久久精品一区二区国产| 蜜桃臀av高潮无码| 成人午夜视频免费| 免费国产在线观看老王影院| aaa国产一级毛片| 欧美日韩在线视频免费完整| 国产精品18久久久久久麻辣| 久久综合国产乱子伦精品免费| 调教扩张尿孔折磨失禁| 性生活大片免费看| 亚洲视频免费在线观看| (无码视频)在线观看| 日韩有码第一页| 嗯啊~被触手怪女性灌液漫画| www.中文字幕.com| 欧美日韩综合精品一区二区三区| 国产真实乱对白精彩| 久久免费精彩视频| 黑执事第二季免费观看| 斗罗大陆动漫完整免费| 免费无码又爽又刺激高潮| 一级做a爱片在线播放| 男女下面进入拍拍免费看| 国产色a在线观看| 久久精品成人国产午夜|