Gao Jie Wire Retail Line 3.8 During The GMV Super November Last Year

Kimberly group's brand Gao Jie and Alibaba retail signed a comprehensive strategic cooperation agreement.

During the 3.8 session (March 1st -3, 8), Gao Jie joined the retail department for the first time to complete the online and offline linkage, from distribution to mobile sales, from the B terminal to the C end of the whole link integrated marketing activities.

It is understood that Gao Jie through the retail touches to the traditional small shops, organized a "Gao Jie hundred years have you, Mei Meng Ke Qi" big promotion activities.

On line, Gao Jie uses micro-blog and other social positions to publicize the store by interacting with celebrity spokesperson Meng Meiqi online.

At the same time, the joint starved platform launched the 62% off activity at the designated Tmall shop, and used the takeaway platform to stimulate store sales.

On the line, Gao Jie chose 4 cities, creating Meng Mei Qi fans card store and Gao Jie silk flagship store respectively, using fans to drain and add value shops.

In addition, according to the APP of the retail users, Gao Jie integrated the resources through the boot screen +H5 and home page, etc., and joined together with the retailer to have you in one hundred years.

The theme content marketing of Gao Jie silk gift, through a variety of forms (text + posters + video), to strengthen Gao Jie silk brand in the traditional small shop channel cognitive construction.

Data show that the 3.8 stage Gao Jie silk GMV has exceeded the whole month of November 2018, and in March 5th, Gao Jie's share increased by 2.9 times before the sanitary napkin category.

For the first time, a joint ordering meeting with Tmall store was held for the first time. The number of sales outlets increased by 412% over the same period, up 101% from the same year, and the sales volume of Meng Meiqi fans' punch card store Gao Jie increased by more than 10 times.