Ali Speed Sell: China Wig Sales Overseas Billions

Alibaba's cross-border e-commerce retail platform, express express, released the global "face value economy" report. Data show that over the past year, global consumers have bought 40 million nail products, 30 million cosmetic tools, 10 million pairs of stockings, 10 million pairs of underwear and 8 million lipsticks.

China's wig has become just what foreign consumers need. Every 2 seconds, a wig is bought.

Russia has been awarded the "silk stockings", and the United States has been awarded the "big underpants".

Data show that the beauty and health industry has become a first fastest selling industry in the first quarter of 2019. France, the United States, the Middle East and other key markets increased by more than 40%, and people who liked to buy cosmetics on fast track were Russians, Americans and Frenchmen.

Over the past six months, the number of main businesses in the fast selling cosmetics industry has increased by more than 35%. The official flagship store of more than 600 cosmetic brands has achieved 100% annual growth and the number of online goods has increased by more than 50%.

Nail polish, false eyelashes and makeup brushes are the three most popular cosmetic products.

It is the sister paper of the United States, Russia, Brazil, France and Republic of Korea. In 2018, the beauty instrument products achieved a 300% rapid growth in express sale, especially the demand for skin care equipment in the Korean market exceeded 10 times daily in November last year.

In the field of underwear, in 2018, it sold 10 million pairs of stockings and 10 million pairs of underwear. The Russian sister paper bought a pair of silk stockings in 2018 and got the "big silk socks". The title of "underwear big country" was captured by the American people across the ocean.

On sale, US women consumers bought 480 thousand pairs of underwear in 2018.

The American men's preferences for underwear are slightly different from those of other foreigners. The orders for T-shirts account for more than 1/3 of all men's underwear, while the proportion of T-shirts purchased by men in fighting Russia is only about 7%.

Fashion jewelry and fine jewellery also grew faster. Europe and the United States grew by more than 35%, South Korea and Thailand and other Asian countries, Mexico and other South American countries increased by 200% and over 100%.

China's original design is popular overseas, and sold to the inland country of the upper Walter River in western Africa and to New Caledonia, the island country of Oceania, which is located on the Tropic of cancer.

Anti male products users purchase proportion increased year by year

Speed sell data show that the anti hair loss product has achieved a super high growth rate of 150% over the past year. Hair loss products such as hair oil, anti shampoo, hairline concealer, laser hair comb and laser hair cap are well sold overseas.

And the proportion of male users increased year by year, up 11% in 2018, reaching 46%.

In November last year, Zidane's hometown, France, was the first in the list of "anti big powers", and the demand for anti stripping products grew by more than 300%.

Thanks to China's strong wig production and supply chain, China's wig has become one of the commodities that overseas consumers are popular with, and it is an overseas demand for consumers.

Statistics show that every 2 seconds on average, a wig is bought and the annual sales of wig products are as high as several billion yuan.

Take China's famous wig industry belt as an example. The local made wigs products sell 40 thousand units on the fast selling platform on a daily basis, with an annual turnover of 1 billion 500 million yuan, ranking first in overseas products.

The countries with fast turnover in wigs are the United States, Britain, France, South Africa, Holland and Italy.

In the past year, the wig category has increased rapidly, and European countries have generally gained more than 50%. Africa has been growing at a high speed, and ten countries such as South Africa, Nigeria, Zambia, Kenya and Tanzania have risen by 100-300%.

The wig on average sells for $100-300 on average, and it costs seven hundred or eight hundred dollars. Men's wigs sell at an average price of around $100, and are growing at a rapid rate of 300% throughout the year.