Vans "Comfycush High" Shanghai Railway Station Successfully Concluded

(March 3, 2019, Shanghai) -- pioneer and originality limit of creative expression in from March 2nd to 3rd

Vans's immersive interactive experience, "ComfyCush High", has come to a close in Shanghai's east coast Minsheng art pier Museum, where little partners have experienced a comfortable ComfyCush high school trip.

In order to celebrate the heavy launch of Vans's new ComfyCush comfort technology, Vans takes the theme of "high school age" as the theme. It brings colorful experience activities to four partners, including skateboarding, music, art and street culture, and perfectly embodies the spirit of Off The Wall.

This heavy launch of the ComfyCush comfort technology has revived the classic Era shoes, while maintaining the classic comfort of Vans while maintaining comfort.

Wear it to experience the top comfort, just like walking in the clouds.

"The ComfyCush series fully reflects the pace of Vans keeping pace with the times." Nathanial Lott, senior director of Vans footwear design, said: "aiming at comfort, the ComfyCush ComfyCush series adopts an integrated interior structure, and uses elastic tape to fix the shoe tongue, so as to enhance the sense of feeling and feeling of bonding.

Enhanced arch support and unique foam and rubber structure design, so that the comfort of the body and the perfect combination of grip.

It is worth mentioning that

The reform is closely related to the suggestion of slippery hands.

As early as in 1976, under the suggestion of Tony Alva and Stacy Peralta of the skateboard legend, Vans improved the shoes of Authentic, and launched the first pair of professional skateboard shoes Era in the world.

Decades later, as people have higher requirements for the comfort of shoes, relying on the brand characteristics and design experience for more than 50 years, Vans continues to analyze and listen to the voice of consumers. On the basis of maintaining the classic style of shoes, the modern comfort technology is perfectly integrated into it, and the ComfyCush series is born.

In order to witness the comprehensive upgrading of classic Era shoes with ComfyCush technology, Tony Alva, one of the ancestors of the Yuan Dynasty, was born in Shanghai, and is celebrating with fans.

As a prototype member of the initial dog town Z-Boys, he is considered one of the most influential professional skaters. This event also featured his historical deeds and awards, so that everyone can get closer to this legendary slippery hand, appreciate his skateboarding legend and his common journey with Vans.

For many people, high school is the most important time in life.

During this period, everyone's creativity and self expression can be displayed.

The event rebuilt the beautiful high school memories of everyone in the high school campus.

Rich and varied campus experience activities, from lockers in the corridors to various experience courses, lively gymnasiums, and even admission / graduation photo, are all arousing the familiar campus memories of little friends.

The science classroom carried out a different scientific experiment -- ComfyCush anatomy experiment.

"Two doctors" anatomized ComfyCush deeply.

Look at the secret of "comfort".

In the art classroom, the little friends play their imagination.

Inspired by the unique foam used by ComfyCush, Mei Huanlin, a free creation artist, led students to create sponge spelling sculptures with different shapes of foam sponge.

Some people have created a ship, some like mermaids, and others have created a completely abstract art work to express himself by writing.

The high school experience tour is also a gospel of graffiti lovers, and street graffiti lovers are enjoying themselves on the graffiti wall.

Vans invited the modern illustrator and free graffiti Vance to bring street graffiti teaching to her. The little friends played their own imagination on the wall under the guidance of Vance, leaving the OFF THE WALL graffiti works with the unique imagination and creativity of everyone.

In addition to the brilliant creation course, this station has brought some different auditory enjoyment to the partners. A black tape recording course is being staged in the music room. Daily Vinyl, a famous domestic record exchange organization, discusses the development and appreciation of the vinyl album, the interaction and appreciation of sports and music, and explains the black glue culture in three aspects: music content, historical context and cover design.

After the highlight of the day, as a surprise session of the station, the basketball court changed itself as a concert site.

Shanghai's underground rock band, dirty finger band and independent musician LinFeng, surprised the basketball court after school.

The dirty finger band used the passionate rock music to bring an informal music performance to the live audience, bringing the atmosphere to a climax.

Independent musicians LinFeng Beat music and Disco House music also have their own unique way of expression, so that "after school" little friends linger on.

After Vans "ComfyCush High" immersive interactive experience has come to a close, Vans will continue to create a platform for creative self expression from four fields: skateboard, art, music and street culture. It aims to convey the spirit of Off The Wall through a series of wonderful activities.

About Vans

Vans, which belongs to the US VF group, is the leading brand in the field of young extreme sports shoes and clothing.

Internationally, Vans has sold its distribution network through its subsidiaries, distributors and overseas offices in over 84 countries.

There are more than 2000 retail outlets around the world, including self owned stores, franchised retail outlets and partner retail outlets.

Vans, through supporting extreme sports, art, music, street culture and activities including Vans Park Series (Vans professional park skateboarding), Vans Triple Crown of Surfing Surfing (Vans surfing three crown), the promotion of "Tan" ("bowl bowl" faction), as well as the culture and Music Festival, the support and promotion of young culture communication and creative self-expression.