More Annual Revenue Growth Of 652%

According to the world clothing shoes and hats net, Beijing time March 13th, the new e-commerce platform.

(NASDAQ:PDD) the fourth quarter and full year results released in 2018 showed that: in 2018, the platform GMV reached 471 billion 600 million yuan, an increase of 234% over the same period last year; the number of active buyers on the platform reached 418 million 500 thousand, a 173 million 700 thousand increase over the same period in 2017; in the Q4 quarter, the average monthly number of APP users was 272 million 600 thousand, a 42 million increase in the single quarter, and a 18.2% growth rate in the quarter.

In 2018, Q4 had a lot of revenue of 5 billion 653 million 900 thousand yuan, an increase of 379% over the same period of 1 billion 179 million 400 thousand yuan in the same period of 2017, a 68% increase over the previous quarter, and 13 billion 120 million yuan in the whole year, an increase of 652% over the previous year.

Wall Street's Q4 revenue is expected to be $789 million (about 5 billion 300 million yuan), and the company's annual revenue is expected to be US $1 billion 870 million (about 12 billion 560 million yuan).

"2018 is a year of strong growth and a milestone year," said CEO Huang Zheng, the founder of many times.

Since its inception, the number of users has been the first priority. The rapid growth of user groups and GMV confirms the unique value created by the platform.

At the same time, the needs of users are constantly changing, which also inspires us to continue innovation and progress.

Complete 11 billion 100 million orders throughout the year

According to the financial report, as of the 12 months of December 31, 2018, the number of platform GMV was 471 billion 600 million yuan, up 234% from the 141 billion 200 million yuan in 2017.

According to the latest statistics of the National Bureau of statistics, the total online retail sales in China increased by 23.9% over the same period in 2018.

The above data show that the growth of market share is 10 times faster than the industry average.

In 2018, the number of active buyers of the platform was 418 million 500 thousand, up 173 million 700 thousand from 244 million 800 thousand in 2017, an increase of 71% over the same period last year.

In the Q4 quarter, the average monthly number of active users of APP was 272 million 600 thousand, an increase of 93% over the same period of 141 million in 2017, an increase of 42 million over that of Q3.

This data only counts the APP users who have multiple entries, but does not include users who access multiple platforms through social networks and other access ports.

Prior to this, a lot of 2018 Q3 earnings report shows that the platform's monthly active users increased by 37 million compared with Q2. The above data show that the monthly growth rate of monthly active users is still accelerating, and the user stickiness continues to be very strong.

The number of active buyers and monthly users is second of China's largest e-commerce platforms.

According to the financial report, in 2018, the annual average consumption of active buyers was 1126.9 yuan, nearly double that of the same period in 2017. The average annual orders for active buyers on the platform reached 26.56, representing an increase of 51% over the same period of 17.55 in the same period last year.

The above data show that the consumption frequency of users with multiple platforms increases significantly, and the effect of consumption upgrading of the largest group is further enhanced.

Based on the double strong growth of the number of users and the frequency of user consumption, in 2018, the total volume of orders was 11 billion 100 million, representing an increase of 158% over the same period of 4 billion 300 million in 2017. The average daily orders of the platform rose from 30 million 400 thousand to 11 million 800 thousand in 2017.

According to the latest data of the State Post Office, 55 billion packages were processed in China in 2018.

The above data show that in the middle of 2018, at least 1 of the 5 packages produced by the whole society came from many spells.

Annual revenue of 13 billion 120 million yuan, an increase of 652% over the same period

Financial reports show that, based on the huge user base and high activity, we should continue to attract high-quality retailers.

Merchants enter.

By the end of 2018, the number of businesses with more than one platform was 3 million 600 thousand, which was 2 million 600 thousand higher than that of some 1 million active businesses in March 31, 2018. It is expected to generate more than 10 million new jobs in the whole society.

Based on the leading technology of matching and matching of traffic and supply and demand in distributed AI, a lot of efforts can be made to effectively push retailers and brands to reduce costs and give consumers benefits.

Sustained and high quality goods and services are driving the rapid growth of more revenue.

In 2018, Q4 achieved a lot of revenue of 5 billion 653 million 900 thousand yuan, an increase of 379% over the same period of 1 billion 179 million 400 thousand yuan in the same period in 2017, an increase of 68% over the 3 billion 372 million 400 thousand yuan of Q3, and a 13 billion 120 million yuan increase in the whole year of 2018, representing a 652% increase over the same period in 2017.

Platform revenue growth mainly stems from the strong growth of online marketing technology services revenue.

In the Q4 quarter, the amount of online marketing technology service revenue was 5 billion 62 million 400 thousand yuan, an increase of 470% over the same period of 887 million 600 thousand yuan in 2017, representing an increase of 70% over the 2 billion 974 million 100 thousand yuan of Q3.

In addition, the paction income of platform Q4 was 591 million 500 thousand yuan, an increase of 103% over the same period of 291 million 800 thousand yuan in 2017.

According to the financial report, in 2018, the idea of "standing consumers" was always practiced, and the intensity of promotion and profit reduction and precise subsidy continued to be strengthened.

In 2018, the sales cost of the platform, which was mainly based on promotional subsidy activities and brand promotion, was 6 billion 24 million yuan, an increase of 699% over the same period in 2017. Q4

In 2018, the cost of platform sales was 13 billion 441 million 800 thousand yuan, up 900% over the same period in 2017.

A lot of subsidy and profit sharing policies have been strongly supported by retailers and branding firms.

Since the platform "brand Pavilion" and "Electrical City" were launched in August 2018, the cumulative sales of branded products have exceeded 600 million, most of which are sold to 456 line cities.

At present, more than 100 brands are being combined to promote joint big profits and brand to rural projects, helping brands effectively reach the largest consumer groups and provide the most inexpensive and high-quality products.

Financial reports show that activity is increasing.

The ecosystem ensures the healthy and stable cash flow of the platform effectively.

In 2018 Q4, the net cash flow generated by a lot of business activities was 5 billion 732 million 400 thousand yuan, and the net cash flow in 2018 was 7 billion 767 million 900 thousand yuan.

For the whole year of 2018, the operating loss generated by the one-off calculation of employee equity incentive on the platform was 10 billion 799 million 700 thousand yuan, not under the general accounting standards of the United States (NON-GAAP), and the operating loss of the platform was 3 billion 958 million 300 thousand yuan (IPO).

Among them, including the "3rd anniversary celebration", "double eleven", "double 12" and other continuous promotion of the Q4 quarter, platform operating losses of 2 billion 640 million 900 thousand yuan, NON-GAAP loss of 2 billion 112 million 900 thousand yuan.

As of December 31, 2018, cash and cash equivalents and restricted funds were much more than 30 billion 500 million yuan, an increase of 18 billion 100 million yuan compared to 12 billion 400 million yuan in December 31, 2017.

In addition, much more than FPO was completed in February 12, 2019, which raised $1 billion 200 million, and the cash reserve held by the company in early 2019 will continue to grow.

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R & D investment has increased 9 times, and the number of goods on the shelves has exceeded 150 times.

According to the results of the financial report, the number of R & D fees increased to 525 million 200 thousand yuan in the Q4 quarter, an increase of 901% over the same period in 2017. In 2018, it spent more than 1 billion 116 million 100 thousand yuan on R & D expenses, representing an increase of 764% over the same period in 2017.

This part is mainly devoted to "intangible assets", such as talents, algorithms, systems and so on, and the fixed assets account for only a small proportion.

By the end of 2018, there were over 2000 engineers in many technical teams, and over 250 of them focused on algorithm design and development.

In 2019, the company will recruit 2000 technical engineers. It is expected that by the end of this year, the number of engineers will exceed 4000, of which more than 1000 will focus on algorithm design and development.

More and more "2018 more consumer rights protection annual report" revealed that technology has become the platform to further promote the "doubles action" sharp weapon.

2018 throughout the year, the number of suspected illegal products was 150 times the number of complaints, through close data control system and manual inspection. More than 6 suspected shops were shut down and more than 30 million goods were intercepted.

To increase the intensity of crackdown on counterfeiting businesses, it is also said that the fight against counterfeiting can be divided into highlands and depressions. It calls on all major electronic business platforms to eliminate discrimination and Prejudice and establish a linkage anti counterfeiting mechanism. Through sharing the information of selling and selling fake businesses, establishing a "black list" Library of selling and selling businesses, and interconnecting problems with industrial information, etc., under the leadership of the competent departments, the root of the fake goods can be eliminated from the roots.

"First mile" strategy promotes agricultural manufacturing pformation

In 2018, we continued to increase investment in new commercial infrastructure construction and explored the "first mile" blank zone in the traditional retail system, which continuously promoted the efficiency of product manufacturing and circulation, and effectively promoted the pformation and upgrading of agriculture and manufacturing.

On the upward side of agricultural products, in 2018, based on the innovative "central processing system for agricultural products" and "village directly connected villages" mode, the total amount of orders for agricultural products and agricultural and sideline products was 65 billion 300 million yuan, representing an increase of 233% over the 19 billion 600 million yuan in 2017.

By the end of 2018, there were more than 14 merchants with more than one platform registration address, and the total annual orders amounted to 16 billion 200 million yuan.

So far, more and more have been accumulated to drive more than 62000 new farmers with ability and higher education to return home, and more than 7 million agricultural producers are directly connected.

By simplifying the supply chain of agricultural products, we should increase the added value of retained value chain, promote the optimal allocation of production factors, and ultimately achieve the localization of talents, localization of interests and localization of industries.

On the downside of industrial products, in December 2018, we launched a new brand plan to support quality production capacity and build a brand new channel.

Through the demand side reform to push the supply side reform, the new brand plan has effectively solved the problem of "selling to whom, selling what and how to sell" by manufacturing enterprises, and achieving seamless docking between production and marketing, making large-scale and customized C2M mode possible.

In less than a month on the line, the new brand plan has received over 1300 factories and enterprises to submit applications.

In 2019, a lot of efforts will focus on supporting 100 factories, covering China's main industrial belt. In 2020, the new brand plan will expand 1000 partners to cover all commodity categories of the platform.

In this regard, many co-founder and CEO Huang Zheng said: "a lot of exploration is based on China's existing world-class product processing and design capabilities.

With the constant changes of brand media, distribution channels and shopping patterns, China will continue to emerge new well-known brands, including a series of world-class brands.

Many efforts are made to help these partners seize the historical opportunity and become an important driving force for social and economic growth.

More interesting reports, please pay attention to the world clothing shoes and hats net.