Pathfinder In The Winter Sports Field Efforts To Increase The Ice And Snow Sports To Save The Performance

After announces the return of outdoor sports main industry, the Explorer expects to do something in the ice and snow industry.

Recently, the first domestic Pathfinder of outdoor products industry held an analyst meeting. Taking into account the impact of the 2022 Beijing Winter Olympic Games, the company will focus on the core layout of winter sports, including the alpine line, snow line, hiking cross-country line and other product lines.

Pathfinder said it would strengthen the independent design and promotion of skiing clothes, ski pants and other categories. New technologies such as windbreak, waterproofing and cold resistance were first applied to high mountain line products. The company's investment knowledge and exploration will have the advantage in the field of cross-country hiking in China, and will serve as a basic layout.

In addition to strengthening independent research and development, for the skiing product line, Pathfinder will consider investing and cooperation with other companies in daily R & D and design cooperation to integrate external resources.

Following the first loss since 2017, the Pathfinder's 2018 report is still unattractive - the company's revenue fell 33.91% to 2 billion 5 million yuan over the same period, and the loss expanded to 182 million yuan, compared with the previous year's loss of 84 million 850 thousand yuan.

In 2015, the limitless Pathfinder had achieved 3 billion 808 million yuan in business revenue and reached a record high.

Now, after three years, the revenue is almost cut to 2 billion 5 million yuan.

For revenue decline, Pathfinder said that due to the strategic optimization of the structure of the travel service business, the initiative to adjust the scale of business to reduce the international airline tickets with low profit margins reduced the travel service revenue significantly.

At the same time, the loss of other business operations of the non outdoor main business and the accumulated amount of goodwill, investment and asset impairment in 2018 will be over 200 million yuan, resulting in a loss of performance in 2018.

However, Pathfinder emphasized that in the background of the overall slowing down of outdoor products industry, the main business development of outdoor products industry basically remained stable, and the reporting period achieved a revenue of 1 billion 339 million yuan, and product competitiveness and operation management quality continued to improve.

Now, under the strategy of returning to the main outdoor business, the Pathfinder is eyeing the ice and snow industry that has been booming in recent years, so as to further expand the main business.

The ice and snow sports development plan released by the State General Administration of sport shows that by 2025, the total scale of the domestic ice and snow industry will reach 1 trillion yuan, and the industry is optimistic about China's market expectations.

With the countdown of the Winter Olympic Games in Beijing in 2022, the ice and snow movement has entered the public view, and many sports brands have made efforts in this field.

Take Anta, the local number one brand, for example, in 2016, the brand spent 150 million yuan on the exclusive right of Desanto (Descente) in China to carry out the design, sales and distribution business of all its products.

Desanto is a sportswear brand from Japan, mainly based on winter sports products such as skiing.

In February 2019, Zheng Jie, President of Anta group, said at the financial conference that Desanto completed the "scratch out" overall layout in 2018, and its sales grew by more than 200%.

However, as the base is small, the high growth rate can be used for reference.

Anta's expectation for Desanto is to really release the market potential by the opportunity of the 2022 Beijing Olympic Winter Games. "Desanto expects to get a good performance from 2019 and exclude the formation of teams. Desanto's current development speed is in line with the expected profit for two years."

Official statistics show that as of October 2018, more than 800 snow fields were built throughout the country, 50 million people were directly involved in ice and snow sports, and 150 million people participated in ice and snow sports.

China's ice and snow industry has become a hot topic recently.

Many representatives suggested that we should reduce the cost of ice and snow sports and enhance the enthusiasm of the general public and enterprises.

Yang Yang, the first gold medalist of the Chinese Winter Olympic Games, said: "nowadays, everyone has a high enthusiasm in ice and snow sports. Through my own experience, the cost of ice and snow sports is still very high. How to reduce costs, let the people play well and let the enterprises have enthusiasm to do is a pressing matter at the moment."

Ding Shizhong, chairman of the National People's Congress and chairman of the board of directors of Anta group, frankly stated that although the boom in ice and snow sports participated in recent years, however, due to the short development time, the low popularity of sports and the restriction of geographical environment, the effective supply and demand expansion of China's ice and snow industry is facing bottlenecks, and consumption is at a low level.

It is reported that there are more than 13 million 300 thousand skiers in the country, but over 75% of them are one-time experiences. There is a gap between the supply and participation of sports venues and the content of sports participation.

Besides, in China's sporting goods industry, the ice and snow industry has fewer independent brands and less core competitiveness.

Such an open competition pattern is also an opportunity and a great challenge for many brands such as Pathfinder.