Call The UNIQLO, Can The Father And Son Let The Family Of Hai Lan Take Off For The Two Time?

From the small factory of 18 people to the leader of China's clothing industry, from the town youth to the richest person in Jiangsu Province, Zhou Jianping has completed the counter attack of the small potatoes in just 30 years.

His success has the power of the times, but it is more of a hard nut to crack.

In 2014, Hai Lan's home was listed successfully, its market value exceeded 40 billion yuan, and Zhou Jianping's business reached 26 billion 900 million, which was awarded the richest person in Jiangsu province.

However, Zhou Jianping, who seems to be "successful in life", is unwilling to stop in China.

At the meeting of investors at Hai Lan's home, he directly shouted to the UNIQLO, "I want to fight with UNIQLO!"

Over the past four years, Hai Lan's home is still the absolute leader of China's clothing industry, but far from its dream of 100 billion market capitalization.

Now, Zhou Lichen, who graduated from Tsinghua University, is moving towards the stage.

Is the father and son of the "father and son of the battle group" the second take-off of the career of the Chinese clothing industry?

Zhou Jianping, a clothing magnate, is actually a half way out.

In the 70s of last century, the commodity economy was still extremely scarce. At that time, the mobile phone was not yet available, and the camera was far away from the ordinary people.

Zhou Jianping, who saw this point, earned 300 thousand yuan on a small photo studio.

At that time, "10000 yuan household" is still rare. 300 thousand enough for a family to eat and drink all the time.

However, Zhou Jianping is not only satisfied with this.

In 1988, Zhou Jianping, 28 years old, invested 300 thousand talents in all his life. He led 18 workers to set up Jiangyin Xinqiao third woollen mill.

At that time, the supply and demand of materials were extremely unbalanced, so long as the wool products were produced, there was no need for sale.

300 thousand yuan quickly rolled into tens of millions of capital.

In 1991, Zhou Jianping found that the market demand for worsted fabrics was very large, but few people in the national wool textile enterprises were interested in this new business.

Zhou Jianping realized that this is a good opportunity for development, so he committed 10 million yuan to the spinning plant.

Giving up mainstream wool products and marching into unfamiliar new fields is a tough choice for him.

But Zhou Jianping's vision is always unusually keen.

In 1994, the annual sales volume of "three wool" worsted products exceeded RMB 100 million yuan, expanding rapidly and becoming a rising star in the domestic wool textile industry.

In the same year, Zhou Jianping formally founded Jiangsu San Mao Group Company.

In 1997, the group began to use the advantages of its own fabric to enter the professional market of the financial system.

"There are no receivables and triangle debts in the sales of professional wear."

Zhou Jianping once recalled.

At the same time, he began to consider the issue of brand, which is the field where wool textile has not been deeply involved.

In his eyes, the creation of clothing brand is very simple, it is nothing more than "good image spokesperson + a large number of advertising inputs".

In 2001, Zhou Jianping Hao threw 7 million yuan to ask Tony Leung to be the spokesman of the image.

In spite of the opportunity to shoot commercials, Zhou Jianping disregarded "Sanmao" as "San Keno", regardless of the strong opposition of the elders.

"There are imported foreign styles and feel more upscale."

Zhou said.

In 2001, San Mao Group officially changed its name to Hai Lan group.

Constantly discovering new things in the market and constantly trying to pform is the magic weapon for Zhou Jianping's success.

In early 2002, he went to Japan to conduct a market survey. He was impressed by the rich varieties of Japanese clothing brands, popular prices, and the self purchase mode of volume buying.

UNIQLO is one of its leaders.

Zhou Jianping was fascinated by the colorful and varied styles of products in UNIQLO store.

On the return plane, Zhou Jianping made up his mind to follow this road in China. After he returned home, he set up Jiangyin Hai Lan Home Fashion Co., Ltd., led the team to conduct in-depth and detailed market research and brand planning.

In 2002, the first store of "Hai Lan home" was officially opened in Zhongshan North Road, Nanjing.

Hai Lan home's brand new, self selected clothing buying mode has opened up a new page for the history of Chinese clothing marketing.

Within one year, "Hai Lan home" has 15 cities in the whole country. By the end of 2003, the brand had 50 stores and the sales revenue was 200 million yuan.

With 10 years of intensive cultivation, by 2013, Hai Lan's home business realized a business income of 7 billion 150 million yuan, a net profit of 1 billion 470 million yuan, and the number of stores increased to 3210.

In April 3, 2014, Hai Lan's home came to market with shell technology. Its market value exceeded 40 billion yuan and became the largest clothing company of A shares.

Zhou Jianping achieved 26 billion 900 million in his career and won the richest man in Jiangsu province. He has become a real Chinese costume magnate.

In 2014, the family of Hai Lan finally succeeded in backdoor listing after several hits and failed in listing. It is inseparable from the help of Zhou Jianping's son Zhou Lichen.

From childhood, Zhou Lichen was "the child of other people's family".

According to surging news reports, people close to Zhou Lichen said that Zhou Lichen was a "learning tyrant" who was lively and open-minded. When he was young, he got good grades and eventually entered Tsinghua University.

During Tsinghua, Zhou Lichen still continued to learn the hegemony. During his stay in school, he practiced in a number of consulting companies and securities companies.

In 2010, after graduating from Tsinghua University, Zhou Lichen did not choose to continue studying abroad or directly to his father's career. Instead, he traveled alone in Shanghai.

Zhou Lichen, who was born in finance, worked in Shanghai Zhixin capital and accumulated experience in equity investment, finance and financial management.

Two years later, Zhou Lichen returned to the home of Hai Lan.

Within several years of Hai Lan group, Zhou Lichen took over the advertising department, commodity center, information center and electricity supplier.

Since 2014, Zhou Lichen has been the vice president of the group. He has named the famous variety show "running brothers" and has played an important role in the listing of Hai Lan's home.

Zhou Lichen is called "commander in chief" inside.

This year, he was only 26 years old.

With the leaders of the younger generation joining in, Hai Lan's family began to try to keep pace with the market.

On the one hand, catch up with the variety fever, sponsor variety, and open up fame; on the other hand, with the help of big IP movies, traffic stars and famous designers, the wardrobe of Hai Lan's home will be thoroughly updated.

In 2015, Hai Lan's home rose for the first time in the Fortune 500 magazine's list of China's top 12 billion 338 million in 2015, ranking 373rd in revenue.

In terms of return on net assets, Hai Lan's home ranked third in 33.73%, even more than GREE and Tencent.

"As the two generation of enterprises and enterprises that have already entered the enterprise and begin to shoulder more responsibilities, how much pressure do we have to bear if we want to achieve much success?

I hope that every enterprise and two generations can seriously consider this question: can our parents shoulder the responsibility when they give us the lifeline and future direction of development? "Zhou Lichen said.

Generally speaking, the estrangement between the two generations is a big problem.

However, this is not common for father and son.

At the end of 2016, at the annual meeting of NetEase economists, Zhou Lichen said, "there is no big difference between my father and my father. Many times he is more open than me. Instead, I am a more traditional and conservative person."

Over the next few years, the family of Hai Lan began to pform into a younger one.

80, after 90 became a mainstream consumer group. Hai Lan's family took the younger route in style design, dominated by business fashion and leisure fashion, insisted on the whole category strategy of men's clothing, and introduced Lin Hong, Chen Xiao and other red hot students to join the spokesmen.

In February 8, 2017, Hai Lan Shai Zhou Lichen was promoted to President of Hai Lan group limited at the Hai Lan group's Pegasus awards ceremony. Zhou Jianping was still chairman of the board.

In recent years, the impact of the electricity supplier on the traditional clothing industry has been quite large. Hai Lan's home is still at the top of the garment industry, but its market value has been almost spinning around, maintaining at 40 billion yuan.

In October 2018, the Zhou Jianping family ranked forty-ninth in the Hurun rich list in 2018 with a fortune of 43 billion yuan.