Aspect: Lining Fashion Line 2019 Autumn Winter Product Conference Unveiled In Shanghai

In March 15th, Lining fashion line 2019 autumn winter product conference was held in the 800 Show Hall of Shanghai.

Following the debut of atmos con last week, Lining and his fashion line 19 autumn and winter products staged a spring carnival with a great sense of future in the 800 Lining exclusive experience space.

Lining built the 800 show hall into an immersive experience scene, and used the elements of "line" to foil the concept of Lining's fashion product pioneer in the form of strong impact.

The party also invited actors, Yuan Chengjie, actor Sun Yizhou, actor Zhang Jianing, and other fashion stars to the scene. The 3D shows the modern young people's personality and active lifestyle and attitude.

Today, as many international sports brands are gradually becoming younger and fashionable, after 3 International Fashion Week trials, they have the heart of "the line is coming and the work will be done". On the same day, Lining put forward the concept of brand fashion line for the first time when he released the fashion line 2019 autumn and winter products.

The long-awaited Lining fashion line is a sports and fashion product line positioned in the high-end market. On the basis of following the Lining brand DNA and sports brand attributes, we extract the essence of Chinese multiculturalism and apply it to the entire product line to demonstrate the unique movement of Lining brand.

Lining's fashion line, which emphasizes sports style, will be plated into classics through ink and wash landscapes, natural wonders, patchwork and classic sports suits this season. Clever use of low-key earth colors and high-profile and eye-catching fluorescent colors has become the best choice for fashion sports.

Roaming the city to return to the natural reality on foot, China Lining 2019 autumn and winter series must not be missed.

It is reported that the Lining fashion line will be fully developed under the various channels of the domestic market online and offline. The core business circle of the super large and first tier cities will set up the flagship shop of Lining fashion independent store and high-level city Lining, which will synchronize the sale of some fashionable line products and enter the influential brand collection shop in China. At the same time, Tmall Lining fashion flagship store and YOHO will be set up.

BUY there are online channels such as goods and small red books.

In addition to its active expansion in the domestic market, Lining's fashion line will also focus on the top fashion trends and shoe buyer stores in North America, Europe and Japan.

After the fashion week in New York, the Lining brand opened showroom in New York and Paris respectively. At the end of the famous Japanese shoe exhibition atmos con in Tokyo, Japan, Lining's fashion line also exhibited the latest season's products, which has been highly concerned by Japanese consumers and industry. The famous Japanese shoe shop Atmos has started selling Lining products, marking Lining's fashion line and Wade series products officially entering the high-end sports and fashion market in Japan.

As a pioneer of China's trend and sports culture, Lining has always placed the spirit of originality and exploration in the forefront. The new appearance of the Lining fashion line is based on the original brand. It's going to integrate Lining's existing fashion resources and set foot in all fields related to youth culture and sports. It also applies the experience gained from the fashion line to other professional sports categories, and develops all kinds of professional sports categories in an all-round way to achieve product upgrading and brand upgrading.

Using the power of originality in China to influence the current movement culture, and to create an infinitely possible future with all possible beliefs.