• <abbr id="ck0wi"><source id="ck0wi"></source></abbr>
    <li id="ck0wi"></li>
  • <li id="ck0wi"><dl id="ck0wi"></dl></li><button id="ck0wi"><input id="ck0wi"></input></button>
  • <abbr id="ck0wi"></abbr>
  • <li id="ck0wi"><dl id="ck0wi"></dl></li>
  • Home >

    Amazon'S Own Brand Sweeping Everything? Fashion Brands Need Not Worry Too Much.

    2019/3/26 15:20:00 5765

    AmazonElectricity SupplierFashion

    The explosive growth of its own brand of Amazon, an e-commerce giant, has raised concerns about whether Amazon will use its influence to publicize its own brand so as to squeeze the development space of similar businesses on its platform.

    Amazon's own brand sells products ranging from batteries, diapers to sofa, jeans and Mexico corn flakes.

    But Marketplace Pulse, a New York electricity research company, concluded that Amazon's own brand will not threaten other businesses after studying the 23 thousand commodities on Amazon, because even though Amazon has raised the frequency of its own brand in search results, consumers have no more intention to purchase.

    Although the data of EMarketer Inc point out that Amazon accounted for 52.4% of the US online shopping expenditure in 2018, Marketplace Pulse's research pointed out that the media coverage and biased remarks exaggerated the market power of Amazon.

    Marketplace Pulse founder Juozas Kaziukenas said: "Amazon can launch a product, and then magically make use of data dominance to occupy a subdivision category. This idea is" conspiracy theory ".

    Everyone likes to mention successful cases, but in fact, most of Amazon's own brands are not successful, and the sales of most products still lag far behind other businesses of the same category.

    The study of Marketplace Pulse used sales ranking and user reviews as indicators of different products, including Amazon's own brand and other brands sold only on Amazon.

    Amazon's success is limited to batteries and other basic products, because consumers tend to look for alternatives without brands to save money.

    But in clothing and other categories, mature brands have become household names. Amazon's "A for Awesome" and other children's wear brands have not caused much response.

    Amazon has yet to respond to requests for comment.

    TJI Research's data show that Amazon's own brand and Amazon's exclusive distribution brand, Amazon sells more than 550 exclusive brands.

    Most brands have been in the platform in the past two years, and there has been considerable criticism from the outside world that Amazon has gained unfair competitive advantage as a platform for making rules.

    Recently, US Senator Elizabeth Warren even proposed a resolution to split large technology companies.

    Elizabeth Warren cited a case in 2016 in Bloomberg, when a laptop stall manufacturer began selling its products in the name of AmazonBasics when Amazon started selling its products.

    Amazon's fast-growing battery business has had a negative impact on battery brands such as Energizer (energizer) and Duracell.

    Kantar Media research conducted in September 2018 showed that AmazonBasics battery is the top three product of Amazon search, more than half of which are related to consumer search and battery, higher than Energizer and Duracell.

    1010data 2016, a report predicts that Amazon occupies 94% of online battery sales, which is why its AmazonBasics battery can become a leading brand of the same category.

    Juozas Kaziukenas said these findings suggest that Amazon has a greater alternative advantage in brands that lack control.

    In terms of clothing and other products that require more brand loyalty, Amazon's own brand has not won the hearts of consumers.

    "Gorgeous" has reported that plug-in and development tools provider JungleScout in 2018 for Amazon's own brand sales report released "Amazon Private Label Brands Analysis" pointed out that the Amazon group's own clothing brand sales accounted for only 1% of the group's total sales, of which 82% of the average monthly sales of women's clothing brands no more than 100.

    The Internet direct selling brand Casper, Harry 's and so on use social media marketing to promote their products. Target Corp (Taghit) uses the attractive entity stores to promote their fashion brands.

    Amazon only had its own brand on the website and did not give consumers the reason why they could not buy it.

    Juozas Kaziukenas points out: "selling cheap batteries and building brands are two different concepts. Even if Amazon recommends" checking our own brand ", consumers do not understand what this means, nor do they understand why they have never heard of anything.

     

    • Related reading

    Goods Converted To "China Size" Muji In Disguise, The Highest Price Cut Again 36%

    Venture capital project
    |
    2019/3/25 23:16:00
    4359

    The Era Of Advertising With Content Is King Is The Choice Of Businesses.

    Venture capital project
    |
    2019/3/24 22:42:00
    4042

    Why Do British Retailers Sell Swiss Watches For Bulk Storage?

    Venture capital project
    |
    2019/3/22 11:35:00
    3652

    Can The Spanish Dress Giant Ship With ZARA Hold The North?

    Venture capital project
    |
    2019/3/21 2:29:00
    4181

    How Big Is The Heart? How Big Is The Stage? How About The Two Generation Of Beautiful Women After 90? How Do We Write The New Era Of Textile Industry?

    Venture capital project
    |
    2019/3/21 1:49:00
    4334
    Read the next article

    Market Competition Or Market Competition Will Be Reshuffled

    In recent years, China's running shoes market has gradually become a competitive place for sports brands at home and abroad. Industry experts said that from the current situation, domestic brands will emerge.

    主站蜘蛛池模板: 久久精品卫校国产小美女| 国产国产人免费视频成69大陆| 亚洲精品视频在线播放| 伺候情侣主vk| 一区二区三区免费电影| 真实国产乱子伦沙发睡午觉| 最新国产成人ab网站| 在线天堂中文官网| 亚洲精品国产综合久久一线| 99精品国产在热久久| 美国一级大黄一片免费网站| 成人欧美一区二区三区的电影 | 亚洲女初尝黑人巨高清| а√在线地址最新版| 男生和女生一起差差差很痛的视频 | 精品国产_亚洲人成在线| 日本工口里番h彩色无遮挡全彩| 国产人成视频在线观看| 久9这里精品免费视频| 韩国毛片在线观看| 日本高清视频色wwwwww色| 国产乱子伦农村xxxx| 免费人成在线观看视频高潮| chinese乱子伦xxxx国语对白| 福利视频1000| 在线看欧美日韩中文字幕| 国产在线精品一区二区不卡| 久久躁狠狠躁夜夜av| 青青草原视频在线观看| 欧美激情第一区| 国产精品人人做人人爽人人添| 亚洲中文字幕久久精品无码2021 | a级精品九九九大片免费看| 男人j桶进女人j的视频| 国内精品自产拍在线观看| 免费特级黄毛片| CAOPORN国产精品免费视频| 欧美精品黑人粗大视频| 国产精品一区12P| 久久精品中文字幕无码| 44444色视频在线观看|