• <abbr id="ck0wi"><source id="ck0wi"></source></abbr>
    <li id="ck0wi"></li>
  • <li id="ck0wi"><dl id="ck0wi"></dl></li><button id="ck0wi"><input id="ck0wi"></input></button>
  • <abbr id="ck0wi"></abbr>
  • <li id="ck0wi"><dl id="ck0wi"></dl></li>
  • Home >

    UA Plans To Set Up A Regional Headquarters In Hongkong This Year To Take Root In The Asia Pacific Region.

    2019/3/26 15:19:00 5512

    Underarmour

    Under Armour intends to take root in the Asia Pacific region.

    In March 26th, according to FootwearNews, the US sports brand plan set up a regional headquarters in Hongkong in 2019.

    Under Armour mainly focuses on the Chinese market. It is unclear whether the regional headquarters is covered by China or the whole Asia Pacific region.

    At the same time, Under Armour plans to open 1500 new stores in the next five years, of which 73% will be opened in Asia, and the Chinese market will be the main target.

    Jason Archer, managing director of the Asia Pacific region, said: "China is the engine of growth in the Asia Pacific region.

    The outside world is very concerned about the Chinese market and the Chinese government's investment in sports is very good.

    The macro outlook is very exciting for us.

    In recent years, when the US growth rate is stagnant, the overseas market is helping Under Armour stop.

    2018 fiscal year results show that Under Armour's annual sales volume is $5 billion 190 million.

    Compared with $4 billion 980 million in fiscal year 2017, this figure has increased by about 4.2%.

    The annual loss narrowed to $46 million 300 thousand, or a loss of 10 cents per share.

    In the fourth quarter, sales in North America dropped by 6% to $965 million, and the core market accounted for 69% of total sales.

    In contrast, the international market remained strong during the same period, and sales increased by 24% to US $395 million.

    Among them, Asia Pacific, Europe, Middle East and Africa have been greatly increased, while sales in Latin America are rather weak.

    The Chinese market has become an important driving force for Under Armour in the Asia Pacific region.

    Over the past three years, sales in North America have increased by 2.63%, while in overseas areas, the growth rate has reached 43.34%.

    As the international market continues to grow, Under Armour predicts that by the end of 2018, international business will account for about 40% of the total sales by 2023.

    Now, with the establishment of regional headquarters in Hongkong, the US brand will be closer to and familiar with the potential Asian market.

    In addition, the report said that Under Armour reiterated its product strategy: focus on the core business of sports functional products.

    Patrik Frisk, President and chief operating officer of the company, said that Under Armour will introduce more high-end sports products based on professional performance rather than fashion oriented lifestyle.

    To this end, the company will accelerate the signing of the global local athletes, the current brand has Chinese women's Volleyball star Zhu ting and NBA star Stephen Currie and others.

    "For athletes to solve professional problems, we will not compromise on this point.

    However, competitors may be creating more good-looking products because this is a trend.

    But time will prove that we are right, "Patrik Frisk said.

    In fact, by the end of 2018, Kevin Plank, founder and chief executive of the company, had already declared that after two years of fumbling in sports and leisure frenzy, Under Armour decided to return to its original position and refocus its attention on its functional sports apparel.

    Under the influence of fanatical sports and fashion trends in recent years, he said that Under Armour had lost its focus.

    Although American brands strive to follow the trend of the market, sales of sports and lifestyle products are not satisfactory.

    "If consumers wear our clothes and sit on the sofa, no problem, but the original intention of these products is to help them run 10 miles. Under Armour wants consumers to know who we are," Kevin Plank stressed. "We are a functional sports brand. This is what we have to insist on."

    Source: interface Author: Luo Yingying

    • Related reading

    Netease Koala Caught "Fake" Luo Sheng Gate, "Big Name Manufacturing" Is Not Safe?

    Mall Express
    |
    2019/3/26 15:16:00
    5151

    From Tmall Online, The "Antarctic" Bottompants Actually Hide Two Centimeters Long Needles.

    Mall Express
    |
    2019/3/25 23:15:00
    4702

    Levi'S Optimistic About Electricity Supplier Channel Presumption System Tmall Sales Rose 89%

    Mall Express
    |
    2019/3/25 22:49:00
    4336

    The Nine Hei Group Will Be Renamed After The Reorganization, But In Fact, The Brand Of The Same Name Was Sold.

    Mall Express
    |
    2019/3/22 13:15:00
    3869

    Adidas Releases Its Annual Earnings Report And Expects Supply Chain Problems To Restrict Sales Growth In Fiscal 2019.

    Mall Express
    |
    2019/3/21 13:23:00
    4265
    Read the next article

    Xiangshui Explosion Supply Side Tightening Dye Prices Rising

    The explosion of Xiangshui Industrial Park in Yancheng, Jiangsu, triggered a chain reaction in capital market. In March 25th, a number of listed companies announced that they were located in the accident zone.

    主站蜘蛛池模板: 国产精品久久久小说| 日本护士恋夜视频免费列表| 国产精品99在线观看| 久久精品国内一区二区三区| 亚洲午夜精品一区二区公牛电影院 | 日韩午夜电影在线观看| 国产亚洲欧美日韩俺去了| 中国孕妇变态孕交XXXX| 热久久国产欧美一区二区精品| 国产精品无码久久av不卡| 久久成人国产精品一区二区| 网址在线观看你懂的| 国内精品久久人妻互换| 亚洲AV无码国产精品色| 美女流白浆网站| 国内揄拍高清国内精品对白| 九九久久精品国产AV片国产| 美女扒开屁股让男人桶| 在线jyzzjyzz免费视频| 久久综合九色综合网站| 精品性高朝久久久久久久| 国产香蕉在线精彩视频| 久久婷婷激情综合色综合俺也去| 精品国产福利一区二区| 国产精品视频免费一区二区三区| 久久国内精品自在自线400部o| 粗大的内捧猛烈进出在线视频| 国产精品第二页在线播放| 久久五月天婷婷| 热99这里有精品综合久久| 国产夫妻在线观看| www日本xxx| 最新版天堂中文在线官网| 免费黄色片网址| 久久五月天综合| 怡红院av一区二区三区| 亚洲免费二区三区| 精品少妇无码AV无码专区| 国产精品久久精品视| 一级特黄aaa大片大全| 欧美一区二区三区在线观看|