Blooming China'S Design To Light Up The City -- China International Fashion Week (2019/2020 Autumn Winter Series) Opens In Beijing

In March 25th,

Opening in Beijing.

It was in March of Yangchun that thousands of flowers and hundred flowers were competing beautifully.

The theme is the convergence of fashion power and the voice of creative force.

The concentrated bloom.

Fashion itself

The dual nature of China International Fashion Week is unchanged in the change, and seeks the development path of China's fashion industry.

Each season, China International Fashion Week, the emergence of new design, new content, but the deep excavation of Chinese local culture, for

The guiding culture and the commercial empowerment of design power have always been the main keynote of fashion week's work.

This year's China Fashion Week will host more than 100 professional events including fashion design, professional competition, DHUB design, fashion forum, news release, commercial docking, creative exhibition, blooming, China's advanced custom art exhibition and so on. Nearly 250 designers have made a brilliant appearance.

New pattern, urban pformation and brand advancement

At the moment when China's comprehensive national strength is constantly improving, fashion is significantly driving the development of urban economy. Major cities such as Shenzhen, Shanghai, Wuhan, Chongqing, Chengdu and Hangzhou have launched the fashion week with the name of the city, and are committed to create a new business card of the city's fashion image.

The highlight of this year's China Fashion Week is the innovation of the "city lights" Fashion Star program, linking five fashionable cities of Shenzhen, Hangzhou, Beijing, Xiamen and Dalian, and the selection of 15 representative young designers.

Zhang Qinghui, chairman of the China Fashion Designers Association, said: "from the perspective of urban development, China's reform and opening up has entered the" deep water area ", and the urban function is changing from the production type to the consumption type that provides more public services and cultural products.

In the superposition of urban functions, fashion plays an important leading role.

In London, for example, the industrialized fog has pformed into a world class fashion culture city with creativity as its leading force, which has renewed its vitality.

In recent years, there are many cities in China that hope to make a difference in the fashion industry.

In view of this, the China Fashion Designers Association and China Fashion Week actively help city empowerment, launch the "city light" plan, on the one hand, cultivate better design power for the industry; on the other hand, cultivate more influential fashion seeds for urban development.

Since its inception, China International Fashion Week has not changed its original design of local original design, and has gathered high-quality resources on this platform to help designers and brands constantly advance.

This fashion week has a good reputation and a more mature representative designer on the commercialized road. It also has the backbone of the emerging industry.

The brand lineup is rich, including Grace Chen, Maryma, Lan Yu, Gaia legend, and other famous brands, such as Beautyberry, GIOIA PAN, integration, YE, S by YESIR and other famous designer brands. There are also new designer brands such as XINYUHU, YESIR, and snow.

Fashionllaabb, jointly founded by China Fashion Designers Association and China Textile evergreen Investment Co., Ltd., has made its debut for ARRIVERJ, UOOYAA, Box Project, VO x Angry Birds, Vo x Fun five different fashion releases.

In addition, 16 international brands from Canada, South Korea, Denmark and Holland will also bring different styles and creative fashion releases, aiming at the huge potential Chinese market, bringing new consumption choices to Chinese consumers.

Over the years, China International Fashion Week has helped the designers continue to publish with experienced teams, and has helped the designer's brand influence and brand value mining with a mature system.

The influence of brand depends on the guidance and influence of social consumers. China Fashion Week has been increasing cross-border integration with commerce, art and culture, and has given these partners the energy of fashion week.

Seeing the need, the fairy tale town and the Gao Ding show are coming together.

With the rapid growth of designer brands, the trend brands are constantly emerging under the market force of younger age, and what is worth mentioning is the children's wear market.

Statistics show that by 2020, the size of children's clothing market in China is expected to exceed 200 billion yuan.

As an industry weathervane, China International Fashion Week has a keen perception of market trends. Since last year, children's wear has been released as a new unit.

In this small town that converts innocence and childlike innocence, there will be more than 30 children's wear brands appearing this year, and Fairchild's seven day dream tour will continue.

Among them, there are LIUYONG, J BY HO Kids, MISSOSE and other famous designer brands, and FENGSANSAN, KIDS WHITE, THE YIAN, and other cutting-edge designer brands. They use their talents and ideas to design children's most innocent and beautiful childhood, and let the baby baby shells become a bright landscape on the fashion week.

In the past 20 years since the birth of China International Fashion Week, the development path of China's fashion industry is different from that of any other country. The local cultural attribute of China is also the biggest difference between China Fashion Week and other fashion week in the world. DNA

Therefore, we must constantly explore the path suitable for the development of China's fashion industry in the process of development, which is the historical mission of China International Fashion week.

Zhang Qinghui said.

On the "bloom China Senior custom art exhibition", ten initiators of China's advanced custom Committee, Guo Pei, Laurence Xu, GRACE CHEN, Lan Yu, Marry Ma, Zhang Zhifeng, Ma Ying, Liu Chao, Wang Peiyi and Xiong Ying, will be presented with their classics.

At that time, the eight Yanjing Museum of art in Beijing will also exhibit many exquisite artworks. On behalf of Chinese traditional craft peak, cloisonne, jade carving, ivory carving, carved lacquer, gold lacquer inlay, silk mosaic, palace carpet and Jing embroidery "Yanjing eight absolutely" will bloom with the works of Gao Ding's designer.

The purpose of the exhibition is to emphasize the inheritance of ingenuity and culture, to seek more diversified cooperation with traditional culture and to develop in fashion. This will also become the highlight of this fashion week.

Business docking, Sino foreign cohesion, optimizing the new channel ecosystem

Let designer's brand creative design and retail terminal docking, promote personalized products to achieve commercial landing, and enhance the brand's market viability, assume the important function of brand incubation, is the China International Fashion Week has been supporting DHUB design sinks, nurturing 10+3, SHOWROOM young designer base plan, buyer's butt meeting and other brand activities.

This season fashion week, DHUB design sinks incorporating functions of fashion show, business negotiation, product ordering and channel expansion will continue to show up in Beijing 751D PARK 79 tank.

The seven session of the 10+3 SHOWROOM youth designer base has been successfully upgraded. After the selection of senior judges at home and abroad, 13 young design faces of eighth Zhang and 13 came to the show to show the new power of Chinese fashion design.

In the past year, great changes have taken place in the traditional retail industry. Not only the boundary of the retail tradition has been broken, but also the inherent cognition of the enterprise has been changed. The technology that has been applied for many years has been overturned, and the new era of retailing has arrived.

The Chinese Department Store Association has jointly held the "designer brand promotion conference and buyer's butt meeting" jointly with the China Fashion Designers Association. 13 excellent designer brands have performed on-site roadshows, and more than 100 well-known buyers and masters have been deeply docking with the brand at the scene.

These brands are "city lights" Fashion City Star program, "10+3 SHOWROOM youth designer base plan" and the excellent designer brand participating in the DHUB design collection, with distinct personality characteristics and outstanding market potential.

With the continuous development of economic globalization, the exchange of fashion industry between China and Korea has entered a new era.

One of the highlights of this year's China Fashion Week is the introduction of Korean fashion.

The KOTRA will work together with the China Fashion Designers Association and China fashion week to hold the "Korean fashion brand buyers' meeting."

In addition, the "Asian face" 2019 Asian model fashion ceremony, hosted by the Asian model Festival Organizing Committee, will also be held in a grand way.

From the buyer's Committee to the general merchandise business association, and then to the Korean trade investment and revitalization commune, China International Fashion Week has continuously increased its cooperation with international and domestic fashion buyers, SHOWROOM and business platforms and institutions, and has built a broad channel platform for designers and brands to connect the upstream and downstream links, and further improve the business ecosystem of fashion week.

Cultural foresight, determined to create a leading platform for fashion industry

As one of the most influential design competitions in China, the "Chinese silk Award" China International Youth designer fashion competition has delivered a large number of talented people to China's fashion design industry.

The competition is co sponsored by the China Fashion Designers Association and the Han Bo international group. The current "WildAid" international environmental protection organization has established the theme of "wild life", and the outstanding young designers from home and abroad will compete for gold award on this stage.

In addition, 2019 Copenhagen fur Creative Star competition will also be staged. Young designers from China, Denmark, Russia, Korea, Japan, Germany and other countries will show their new style of fur design with their brilliant creativity.

Over the years, China International Fashion Week has been emphasizing the modernity of Chinese local culture, standing on the perspective of social development, realizing the organic combination of the three elements of traditional culture, design and creation, and contemporary life, and creatively extracting elements that can be accepted by modern people in China's brilliant cultural heritage, instead of simply copying and copying, because only in this way can we meet the needs of people's lives and truly release domestic demand.

As the theoretical highland and ideological field matched with China International Fashion Week, Beijing fashion forum series activities will continue to focus on fashion, business, art and education experts in various fields at home and abroad to explore the future development of the industry.

The "Beijing Fashion Forum - fashion and Urban Aesthetics" forum sponsored by China Fashion Designers Association and red T fashion creative district will focus on the two topics of fashion and creative industries: injecting new kinetic energy into the urban development, traditional culture and the new fulcrum of fashion industry.

In addition, the first non heritage legacy heritage forum and the innovative design forum, Yanjing eight, the royal exhibition, the beauty forum, the one side cloth - the minimalist design and Research Forum of Chinese traditional clothing structure will be put on the stage, and the Chinese fashion industry will be developed from multiple perspectives to provide new nourishment and new kinetic energy for Chinese design.

It is worth pointing out that China International Fashion Week has another strong support for its industrial background.

In the past 70 years since the founding of new China, China's textile and garment industry has made great achievements from the mother industry to the forerunner of the market economy in the early stage of the founding of new China.

At present, the upgrading of consumption presents a trend of diversification and individuation, which puts forward higher requirements and propositions for designers.

At the same time, China's textile and garment industry has also made clear the new positioning of fashion, and only high quality development can be sustainable.

As an important bridge between the consumer market and the textile industry, China Fashion International on Monday will greatly enhance its influence on terminal consumption, cross border arts and business channels, enhance cultural creativity and enhance the vitality of fashion week. On the one hand, it actively promotes the use of high-tech industries, including green environmental protection, artificial intelligence, high functional fabrics and advanced technology, and truly grasps and creates the source of China's consumption trend through the high-technology technological achievements of the fashion week platform convergence industry.

The development of China International Fashion Week has been taking on a new look after 22 years of development.

It is more diversified, fashionable, younger, individualized, scientific and technological, and more interactive and inclusive.

The colorful display forms, positive and effective business cooperation, diversified new cutting-edge promotion, and the organic integration of upstream and downstream supply chain provide the most comprehensive and high level display platform for designers, brands and fashion related practitioners, and also lead the development of China's fashion industry.

Years have brought deep deposits to them.

It also gives it the determination and courage to face the future.

China International Fashion Week,

It's "blooming".

It shows the new look of China's fashion industry.

Meeting the ever-changing needs of designers and brands.

It fully helps China's garment industry take off.

More to the world to express China's fashion attitude!