A Position For Clothing Itself

As the saying goes, a man must have a purpose.

What kind of life is there?

Most people spend their lives in mediocrity, though they are not idle, idle, or even idle as they imagine. Many of them are even diligent, but they can only play an important role. The root cause is that they lack real internal motivation.

Starting a business is also an exception. You should give your store a market positioning and a purpose.

For example, what kind of consumer are you targeting? What kind of dress are you selling? How do you position your price?

How to decorate your shop by setting up a shop? (Fig. 1)

First, the market positioning of dress shop includes the following aspects:

Commodity style positioning.

Before deciding to open a shop, we should first consider the style of the merchandise.

There are various styles of commodities, which may be the end of structural planning with a single brand commodity, or the end of the structural planning with a series of products disguised as bulk goods.

Commodity positioning.

Clothing commodities are classified according to different classification standards.

Analogy, according to the pattern classification, can be divided into men's clothing, women's wear, children's clothing, according to the price classification, can be divided into low, medium and high; according to style classification, can be divided into prevalence, OL, neutral.

The positioning of operation format.

Positioning is the necessary step for dressing up shop.

The new entry of the dress shop should put the positioning of the format in an important position.

Which format is most suitable for the shop to be opened? Is it a department store in the department store, a small upscale store, or an ordinary business shop, or a high-end clothing store? Is it a direct business method or a chain store? This is determined by the new operators according to their own business format.

Business strategy positioning.

Most brand stores mostly adopt a single brand positioning.

For the non brand image of the bulk store, it is common to adopt the fixed price positioning.

The smaller shop is limited to capital and space, and adopts more direct operation methods such as counter operation, consignment sale or direct purchase.

The purpose of market positioning is to determine the image or location of the dressing shop in the eyes of consumers.

Through the process of market positioning, to convey to consumers the marketing information of retail stores about products, prices, work, business philosophy, business methods and all images, so as to clear the perceived obstacles for retail stores.

For example, low price shops and discount stores attract customers with their low prices. The planner's dressing shop attracts the specific consumer groups with the reputation or style of their planners. Casual wear shops attract popular pursuers with the popularity.

Two, proficient in line to find their own positioning.

Dressed up as a shop assistant is very confused at the beginning of the trip, and those successful shopkeepers have gone through the past.

It is very important for a proficient to be in the position, so what kind of dress is he doing?

The achievement of one hundred people should have one hundred standard answers. Each person should consider his own economic strength, local consumption level and consumption habits and consumption main force, his interests and hobbies, and consider the existing shop situation. At the same time, he should combine his own advantages and the best source of goods to consider comprehensively.

Combined with many ingredients, it is difficult for outsiders, especially those who do not understand your local situation and your specific circumstances, to give specific guidance.

We must finish the accurate market positioning so that we can occupy the market in competition. Otherwise, even if we enter the target market temporarily, we will be squeezed out of the market by our competitors.

The so-called market positioning is based on the operator's own competitive advantage, so that their own makeup shop and goods in the target market consumers to create a different image from competitors.

Dressing shop can create product competitive advantage through product differentiation, difference in work, employee difference and image difference.

Accurate location of the store is the basis for determining the right way to operate, and the mature market situation is like "relying on big trees to enjoy the cool".

If you don't make a big mistake, then you will be a little bit different.

If there are all unusual styles around, it is necessary to find features on this basis, such as price characteristics, and the pattern of dress is not available to others, so that it can be stronger than those around you.

One of the criteria for determining whether or not a business can be successful is, I think, a little more than you earn.

Remember, it's important to make money in terms of cost saving.

Three. Market orientation

Define the image of the retail store and determine the target audience.

Market positioning is actually a matter of giving the owner an objective and a navigation influence on his employer's purchase behavior.

If retail stores lack positioning, they will be less attractive to their customers.

Define the direction and purpose of management.

Market positioning is actually the application of market segmentation strategy. Through process market positioning, the objective consumer group is clarified, which helps retailers understand the essential characteristics of consumers, and guides retail stores to develop accurate product mix, price combinations, portfolio and promotional mix.

Understand competitors.

Through process market positioning, it helps retailers understand their competitors and avoid weaknesses.

Market positioning is a phased retail strategy.

With the increasing strength of retail stores and the necessary changes of consumers, retail stores can be repositioned through the process to improve their adaptability and create new markets.

Four, market positioning procedures

(1) end market segmentation.

The market segmentation of retail stores usually takes the characteristics of age, gender and social class as the standard.

Through process market segmentation, it is possible to understand the characteristics of each subdivision market and evaluate market opportunities.

(2) decide the purpose of the employer.

Through the process, we can conclude the market scale, development potential, market competition and so on, and determine the entry of the market segments and the objects of the retail stores.

Useful segments of the market are exceptions, with sufficient market space and low market competition, and retail outlets have sufficient strength to enter.

(3) determine the positioning components and determine the characteristics of purchase.

According to the business advantages of retail stores, combined with the characteristics of the owners, determine the positioning elements, determine the characteristics of retail stores, and clarify the location of retail stores in the minds of consumers.

(4) publicity of market positioning.

In the future, the retail store determines the positioning strategy, and its publicity or market selling point planning should focus on positioning and enhance the expected image of the store in the consumer's mind.