2018 Revenue 1 Billion 200 Million: Inventory Pressure Greater Electricity Business Growth Significantly

In March 26th, the children's clothing enterprise Shenzhen 002875.SZ Limited by Share Ltd reported the 2018 annual report. In 2018, the company realized its main business income of 1 billion 209 million yuan, an increase of 17.64% over the same period last year, and net profit of 83 million 386 thousand and 700 yuan, an increase of 21.08% over the same period last year.

He said that the growth of online and offline businesses last year was mainly due to the construction of channels.

In 2018, he adjusted the store structure and opened new business locations in economically developed areas to cater for the rapid development of commercial formats in shopping centres.

In the "double 11" activities of Tmall mall, he first realized sales of billions of dollars.

At the same time, the volume of production increased and sales fell short of expectations, which led to a higher inventory pressure last year.

Double growth of online and offline businesses

He is a private brand clothing company in Shenzhen, which owns high-end children's clothing business, and owns "Annil angel" children's clothing brand.

In 2017, he listed on the SME Board of the Shenzhen stock exchange.

In the official introduction of Anil, the company first founded in 1996, called "children's clothing store", is known as "the first share of children's clothing".

In the domestic children's wear market, the main competitive brands include Balabala, Mini Peace (small Pacific bird), sports brand Nike Kids, Adidas Kids, etc.

According to the annual report of 2018, during the reporting period, the company's main business income grew steadily, and the profit level gradually increased.

In 2018, the company realized its main business income of 1 billion 209 million yuan, an increase of 17.64% over the same period, and a net profit of 83 million 386 thousand and 700 yuan, an increase of 21.08% over the same period last year.

Among them, the main business revenue of online channels was 417 million yuan, up 37.85% over the same period last year, and the main line business revenue was 792 million yuan, an increase of 9.21% over the same period last year.

The optimization and expansion of channels will enable the company's online and offline businesses to grow.

He said that the growth of the offline business revenue was mainly due to the company's strengthening of channel adjustment, the closure of its businesses and the expansion of shopping centers.

The location of newly opened stores is mainly in economically developed areas such as provincial capital cities or regional central cities, which cater to the rapid development trend of shopping centers.

In 2018, there were 136 new outlets in the city, 120 shops closed, and a significant change in store structure. The number of shopping centers increased significantly to 264, accounting for 26.67%, representing a 8.19% increase in the end of 2017.

By the end of 2018, the company had opened 1433 stores and 990 Direct stores. It is estimated that there will be no less than 162 new outlets in the next two years, of which there are not less than 80 new outlets in 2019, and 82 new stores in 2020.

On line business, the company is currently mainly engaged in the well-known e-commerce platforms such as Tmall mall, Taobao and vip.com.

In the "double 11" activities of Tmall mall in 2018, the brand sold for the first time, and entered the Tmall double 1 billion 100 million yuan brand club. The flagship store ranked third in the sales of children's wear / parent-child category store.

Inventory is greatly affected by weather.

In 2018, the annual report showed that in 2018, production and inventories increased by more than 35% over the same period last year.

From the capital level, as of December 31, 2018, the combined book value of the company's consolidated stock was about 420 million yuan, accounting for 34.60% of the total assets, of which 340 million yuan was inventory merchandise, accounting for 79.87% of the book value of the stock.

In response, last year, the company expanded production in order to achieve sales targets, resulting in an increase of 36.41% in volume compared with 2017, he said.

At the same time, due to the warmer winter weather in 2018, the sales of goods in winter did not reach the expected level, resulting in an increase in the number of stocks at the end of the year.

In the spring and summer of 2019, the storage time of goods was advanced. To a certain extent, the number of stocks in the end of 2018 was increased compared with the same period.

The Future Ltd will improve the accuracy and availability of the sales budget, and continue to enhance the planning of R & D, procurement and outsourced production, and adopt measures such as product sales and market promotion to raise the ratio of fast reverse supply chain and maintain the stock at a reasonable level, he said.