Tradition And Fashion: Shijiazhuang Old Railway Station Will Celebrate The First Big Show In 100 Years.
Fashion never stops.
The international fashion show of more than 80 cutting-edge frontiers has been presented. In April, the Shenzhen fashion corps, which has assembled many Chinese first-line brands and cutting-edge designers, launched a new attack. Together with Hebei, the 2019 Jizhong garment industry will carry out a series of activities on the receiving stream. With the help of horizontal links between industries, we will create a fashion event for China's top design and pioneer trend. With this grand event and the recent frequent docking of the garment industry in Hebei and Shenzhen, the fashion journey of the Hebei garment industry will be launched by the Hebei industrial and information technology department and the Shijiazhuang Municipal People's government, and the 2019 Jizhong garment industry joint activities jointly sponsored by the Shenzhen garment industry association and the Hebei textile and garment industry association will be staged on the 11-12 th of April at the old railway station in Shijiazhuang. In March, Shenzhen fashion week 2019 autumn winter series just came to the world.
Shijiazhuang old railway station was built in 1902. After hundreds of years of eventful years and the hope of supporting the city with wheels, it will witness the strong rise of fashion industry on Yanzhao land through the changing times.
This event is the first fashion show in Shijiazhuang for more than 100 years. It will fully reflect the collision between the old and the modern, the intersection of the East and the west, presenting a modern fashion aesthetic event, and unprecedented opening the new chapter of the "North South fashion" exchange and cooperation in Jizhong.
In July last year, the eighteenth China (Shenzhen) international brand apparel Fair (fashion Shenzhen exhibition), Hebei organized the first 105 garment enterprises to participate in the exhibition, set up the "fashion Hebei Pavilion", which showed the advanced production technology and brand clothing of the Hebei garment industry, and conducted in-depth exchanges and negotiations with exhibitors, designers, buyers and distributors at home and abroad, achieved good results, and reached a strategic partner with Shenzhen garment industry association.
The Hebei Jiashen garment industry docking and exchange activities, Hebei will still organize 3502 China, one of the costumes, Taixing cashmere, the famous leather industry, Gray clothing and a number of enterprises representing Hebei's clothing processing ability and brand level. The purpose is to further deepen the exchanges and cooperation and resource sharing of the Jiashen garment industry through the docking and communication with Shenzhen, and create a front line for the docking of fashion brands, famous designers and manufacturing industries at home and abroad, so as to build a good business platform for Hebei enterprises and lay an important position in the Chinese fashion industry.
The textile and garment industry in Hebei has a long history. It is the earliest textile industrial base in New China, with a relatively complete range of industries. The textile and garment industry ranks top ten in the country. With the constant changes in fashion consumption, Hebei is vigorously promoting the quality development of the garment industry and accelerating the pace of industrial pformation and upgrading.
In April 2018, the general office of the Hebei provincial government issued the "Hebei garment industry pformation and upgrading action plan" to further promote the garment industry to "design, brand, manufacturing" Trinity pformation and development.
As one of the most important design and production bases of Chinese brand women's clothing, Shenzhen has become a synonym for brand clothing base in China's garment industry because of its unique geographical advantages and open environment. Shenzhen has become a brand name garment base in China.
Shenzhen and Hebei, the two interactive industries that are located in different positions of the industrial chain, will build a new silk road hand in hand and shoulder to shoulder. It will surely lead Hebei's dress to the international fashion stage.
This event will feature many fashion show shows, fashion Hebei exhibition, fashion trend release, fashion Summit Forum, opening ceremony and closing ceremony. There will be more than 100 Jizhong fashion brands and designers participating in it. Tens of thousands of people from famous brands, designers, models, buyers, opinion leaders, fashion media and experts will gather in Shijiazhuang to enjoy the charm of Yanzhao's fashion.
據(jù)介紹,此次深圳時(shí)尚軍團(tuán)陣容龐大星光熠熠,集結(jié)了多家來自深圳的中國一線知名品牌和設(shè)計(jì)師,既有CHLOSIO克勞西又有剛亮相A/W2019深圳時(shí)裝周見花開、古焉等知名品牌及設(shè)計(jì)師,也有2019春夏米蘭時(shí)裝周載譽(yù)而歸的Song of song歌中歌等一線品牌,以及撿子/一上十、羅拉密碼、遇見天、所一、李靜等50多家原創(chuàng)設(shè)計(jì)師品牌,從東方的優(yōu)雅美學(xué)到世界前沿潮流文化,從原創(chuàng)設(shè)計(jì)到創(chuàng)新品牌理念一一展現(xiàn),可謂看點(diǎn)十足!影兒時(shí)尚集團(tuán)旗下品牌Song of song歌中歌將以“永恒之美”為主題演繹都市女性的經(jīng)典選擇,中國知名的原創(chuàng)東方禪意女裝“見花開”也將以“花里”的主題大秀帶來藝術(shù)的空靈美,時(shí)尚的中國風(fēng);活動(dòng)期間,還將上演多場新銳設(shè)計(jì)師創(chuàng)意秀,將時(shí)裝的藝術(shù)性、浪漫性相結(jié)合,打造出匠心獨(dú)特的智慧與專注,將更加真實(shí)的雅致呈獻(xiàn)給所有到場來賓。
In addition, there are a series of professional exchange activities, such as "face to face Summit Forum in Jisheng fashion industry" and "Ba Lina Ali Lo Dy 2020 spring and summer epidemic trend release", etc., on design innovation, exchange and cooperation, commerce and trade docking, and open up a dialogue channel between Shenzhen and Hebei and even the whole country's fashion industry.
Press questions
1, the Jizhong garment industry docking and exchange activities are arranged at the old railway station in Shijiazhuang. What are the considerations?
Answer: this docking activity is arranged at the old railway station in Shijiazhuang, for several reasons: first, Shijiazhuang is a provincial capital city with strong exemplary leading role.
Shijiazhuang is an important textile base in the country. The development of textile and garment industry has gone through more than 60 spring and Autumn Periods, forming a relatively complete textile industry system, such as textile, clothing, clothing, leather shoes, chemical fiber and so on.
In 2016, Shijiazhuang was named the first pilot city of "three products" strategic demonstration by the Ministry of industry and information, and also the only capital city in the first batch.
The consumer goods industry in the city has cultivated a large number of influential enterprises, famous brands and famous brands in the market. The industry has obvious advantages and outstanding features.
Holding the event in Shijiazhuang will greatly lead the rapid development of the fashion industry in the province.
Two, the garment industry in Shijiazhuang has strong foundation and corresponding conditions.
Shijiazhuang has Changshan textile, Jihua 3502, Jihua 3514, new Dadong textile 4 key enterprises and 3 Hebei's ten largest clothing brand enterprises.
The company has strong design and creativity ability. The 3502 China Industrial Design Center was awarded the first batch of China's Changshan.
A number of fashion, characteristic and environmental protection processing bases have been developed, such as Wuji leather products, Shenze cloth art, Zanhuang homespun, Luquan dress and adornment.
The three is the prominent characteristics of the old railway station in Shijiazhuang.
Shijiazhuang old railway station was built in 1902. After centuries of eventful years, it has built up a strong sense of the times with the wheels of the city. It has established a deep feeling with the citizens of Shijiazhuang.
As a city card image of Shijiazhuang, its surrounding business is well-developed, its pportation is convenient, its supporting facilities are complete and the flow of people is concentrated.
This event is the first fashion show held by Shijiazhuang old railway station for the first time in more than 100 years. It will fully reflect the collision between the old and the modern, the intersection of the East and the west, presenting a modern fashion aesthetic event, and unprecedented opening the new chapter of the "North South fashion" exchange and cooperation in Jizhong.
2, please talk about how to promote Shenzhen garment industry and Hebei garment industry to achieve complementary advantages?
(the president's answer is not recorded completely).
After 20 years of development, Shenzhen's garment industry has developed from brand to brand, from three to one to 99%, from the processing industry to the branding development. In the middle, it has participated in many exhibitions. It has gone through many parts of the world and has made a series of promotional activities. It is inseparable from the policy support of the Shenzhen government.
The brand development of cities has a large proportion of women's clothing in Shenzhen. According to the survey, the sales of women's clothing in Shenzhen account for over 80% of the sales volume of the Beijing market, which is closely related to the design, creativity, culture and operation of Shenzhen's brand building and development in the past 20 years.
Hebei is a garment industry base. There are Qinghe cashmere, men's clothing, leather goods and other products. Some of the garment industry in Hebei is processed by OEM. However, there are many excellent enterprises with rich processing experience and conditions. The conditions for Hebei's clothing industry to build brands have already been met. With good time and government support, the brand war will be successful.
Last year, we reached a strategic cooperation relationship with Hebei. We will deepen cooperation in various fields of innovation, carry out various forms of exchanges and cooperation, such as design communication, industrial docking, talent training, exhibition display, fashion trend release, resource sharing, design innovation base construction, and so on, so as to achieve win-win cooperation and common development.
3, please introduce the general characteristics of Hebei garment enterprises participating in the docking activities.
Judging from the current statistics, there are 70 garment enterprises or parks in the province to participate in the Jizhong garment industry docking and exchange activities. Generally speaking, they have the following characteristics.
First, exhibitors have a large variety of products.
It includes men's wear, women's wear, children's wear, casual wear, fur clothing, household clothes, and outdoor sports, clothing and clothing related products. The products that the enterprise will show are fashionable and elegant, with obvious fashion elements, which can basically reflect the high-end level and leading technology of Hebei's clothing manufacturing. Two, the exhibitors are widely distributed.
The 70 exhibitors located in the region covered most of the key industrial clusters and creative parks in the province, including 19 enterprises in Shijiazhuang, 24 in Cangzhou, 12 in Xingtai, 6 in Xinji, 4 in Xiong an, 2 in Zhangjiakou, 1 in Handan and Hengshui, 1 in Langfang clothing area, and three were highly motivated by local governments and exhibitors.
Cangzhou, Xinji, Suning, Qinghe, Rongcheng, Yongqing and other places attach great importance to and respond positively. A special working group has been set up, which is responsible for the activities of the main leaders or heads of the government.
Ji Hua 3502, Hua Si stock, Hao Li cashmere, one dress and other key enterprises also attach great importance to this docking activity, ready to be fully responsible for the enterprise will personally take part in the team.
Four, exhibitors have strong strength.
In 2018, there were 3502 clothing brands in Taixing, including cashmere, Hebei cashmere, xiongyuan group, Zhuo textile and so on. There were ten listed clothing companies such as Worcester shares, and Yao Fu's distinctive enterprises with cheongsam.
The five is the diversification of the demands of participating enterprises.
In addition to regular display, Yongqing, Langfang, as the only national textile and clothing Creative Park in our province, will create a strong display area with strong visual impact, with strong regional characteristics.
4 industrial clusters of Shijiazhuang, Xinji, Qinghe and Suning will organize 5 fashion brands' release shows, fully displaying the characteristics and highlights of apparel products of various industrial clusters.
4, 2019 Jizhong garment industry docking and exchange activities held in Shijiazhuang, what role will it play in helping Shijiazhuang's textile and garment industry develop in a high quality?
A: since last year, the provincial labour office and the Shenzhen garment industry association have carefully organized a series of joint exchanges and brand promotion activities of Hebei garment enterprises to participate in the fashion Shenzhen exhibition and the Hebei costume design competition, providing clear guidelines for promoting the high quality development of the garment industry in the province.
"2019 Jizhong clothing industry joint and exchange series activities" is another important costume event after last year's series of activities.
The event was held in Shijiazhuang, which fully embodied the trust and affirmation of the provincial government to Shijiazhuang. It also reflected the great affection of Shenzhen garment industry association to Shijiazhuang city. The municipal government attached great importance to it. Mayor Deng Peiran and vice mayor Jiang Wenhong made special instructions, listened to work reports and arranged dispatching work.
At present, according to the overall plan of activities, careful planning and meticulous arrangement, we should pay close attention to the preparations for the series of service guarantees, such as exhibition and exhibition venues, meetings and pportation, so as to ensure the successful docking activities.
The docking and exchange activities is an important cooperation platform for the collection of garment industry logistics, stream of people, technology flow, capital flow and information flow, which is carefully constructed by Jisheng and Shenzhen. It provides a valuable opportunity to report on the development of the provincial garment industry. It also provides a rare opportunity to learn the good experience and good practices of various fashion industries. It will promote the pace of pformation and upgrading of the garment industry in Shijiazhuang and achieve high quality development.
Specifically, it will have the following functions:
First, through product display, brand docking, Summit Forum and other carrier exchanges, it is conducive to the technical demonstration and standard leading effect of the garment industry, and promotes the rapid industrialization of a number of new products and technologies, prompting enterprises to firmly grasp the "benchmarking, catching up and creating standards", so as to seize the opportunity in the market competition and move towards the high-end.
Two, through the creative design, brand promotion and image building of exhibitors, it is conducive to the integration and leading effect of industrial elements, promoting the accumulation of advantageous resources, accelerating the enterprises to "link, cross boundary and merge", and promote the fusion and innovation development of the provincial garment industry.
Three, through the collection and dissemination of innovative ideas, advanced technology and quality products, it will help dress art, creative design and brand incubation effect, and promote the formation of new formats, new models and new kinetic energy. It will promote the planning and construction of garment brand bases, creative parks, fashion blocks and special towns in Shijiazhuang, thus promoting the high quality development of the provincial garment industry to a new level.
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