CCTV "China Star Brand" Helps 2019 CHPE To Come To A Successful Conclusion.

At 2 p.m. on March 22, 2019, the fourteenth Shanghai international hosiery Procurement Fair ended in Shanghai Expo exhibition hall. CHPE 2019, the success has been achieved. This exhibition will be held in conjunction with the Shanghai fashion show series: Shanghai international hat scarf gloves exhibition, Shanghai international footwear exhibition and Shanghai international lifestyle underwear exhibition. The exhibition area will reach 40000 square meters. The exhibition will be held for 3 days, and 658 outstanding enterprises from 11 countries and regions, including Ecuador, India, Pakistan, Poland, South Korea, Turkey, Ukraine, Uzbekistan, Sri Lanka, China and other regions.

At the exhibition site, more than 500 brands are competing to bloom. The exhibitors are competing with each other, exhibiting all kinds of cotton socks, stockings, bottoms, stockings yarn, socks knitting machines, seamless underwear, home clothes, pajamas and other latest products and advanced technology. 14737 people in the industry are invited to visit.

Join hands with exhibitors to create new heights

Unlimited potential business opportunities attract many buyers to visit and negotiate. At the exhibition site, tens of thousands of new styles and unique socks are assembled, and advanced socks and new yarns are attracted to watch. Exhibitors and buyers were discussed enthusiastically, and the atmosphere at the scene was unusually hot.

Some featured exhibitors

Riding socks, trampoline socks, yoga socks, Ski socks, football socks and other sports socks become the focus of this exhibition.

except Sports socks Category, functional socks products also successfully jumped to C: deodorant antibacterial socks, pressure socks, waterproof socks and other products were also welcomed by buyers.

At the exhibition site, the hosiery yarn becomes a unique and beautiful scenery. With its rich colors, outstanding functions and exquisite technology, it attracts many spectators to negotiate.

With the continuous improvement of the whole industry in the level of equipment and technology, our hosiery enterprises have the ability to produce high-grade products. With the development of China's economy and the increase of disposable income of residents, the demand of socks for Chinese consumers tends to be high-grade, and the production of high-end products abroad is also accelerating to China. The combination of these two trends has led many enterprises to turn their attention to the high-end market.

Activities in the same period

Highlights of the event: "high-end forum for the development of socks industry", "2019 antibacterial antibacterial deodorant technology and its application in the hosiery industry, annual conference of antibacterial and anti fouling socks", "embracing trend, Lycra mobile consumer" seminar, "hat decoration culture festival", "international trend of hat accessories accessories and the artistic features of China hat", "Panama straw hat show", "trade matching meeting", "static trend display area" and other seminars, fashion trends release, T stage show, business negotiation and other activities linking the upstream and downstream of the apparel industry, so that the audience at the first time get the dry goods and enjoy a perfect visual feast at the same time. The exhibition will be held at the Shanghai International Fashion Show (FAE) and Shanghai's Shanghai international hat scarf gloves exhibition, Shanghai international footwear exhibition and Shanghai international lifestyle underwear exhibition.

Focus on various media publicity

The success of the exhibition is also inseparable from the promotion and support given by all the media friends. The multi-channel publicity is not limited to the traditional media. The use of the new media has reached the highest level in the past years. WeChat, EDM and other diversified publicity channels, so that the propaganda line of the whole line, called "360 degree all-weather coverage." Among them, CCTV- China Star brand Media promotion, such as Tencent, Sohu, Iqiyi, Youku, NetEase and so on, will spanmit real-time information about exhibitors' information, exhibition status and various activities to professional audiences.

CCTV "China Star brand" column is taken as a strategic cooperation media to make a full coverage of the exhibition, and interviews with representatives of outstanding industry enterprises. Interview companies: Lycra company, Nanan City Asia plastic foam Co., Ltd., Shanghai Hua Gao Knitting Co., Ltd., Zhejiang Fen Li socks Co., Ltd., Zhejiang Hua Shi new Mstar Technology Ltd, Zhejiang Kang Jie Si new Mstar Technology Ltd, Zhejiang Wei Ying intelligent technology limited company, Zhejiang Yongchun Polytron Technologies Inc.

At the booth, Lycra showed the latest products, silk stocking technology, cotton socks and stockings. Combined with the characteristics of Chinese consumers, the concept of gradual pressure stockings is introduced. In particular, the concept of pushing XCEPTIONELLE for female consumers is designed, aiming at a silk stocking designed specially for women of large size, so that they can wear stockings and can be very comfortable. Lycra hopes that these new concepts can be popularized in the future through this exhibition.

In the interview, Mr. Lai Lin, director of the Hongkong and Mainland China socks and differentiated Dacron business, said: "the whole Hosiery Industry homogenization phenomenon is widespread. Now, with the increase of the consumption level of consumers, more quality requirements for socks industry (including stockings and cotton socks) have been raised. Different consumer demand also appeared in the market segmentation, these requirements are not single. And Leica has been committed to researching consumer demand research in China, combining with its own innovative capabilities as far as possible with all kinds of socks industry colleagues to provide solutions for different consumer needs.

"The socks industry in China has developed a larger output scale after more than 20 years of development," said the head of the Zhejiang Mstar Technology Ltd. Through technological innovation, introduction and absorption of advanced foreign technologies, the overall technical level and product quality of the industry have been significantly improved. In terms of production cost, China has abundant labor and raw material resources, and has a complete industrial chain. Although the labor cost has risen year by year in recent years, the comprehensive production cost is still lower than that of Japan, Italy, Turkey and other countries. Therefore, in the international market, China's socks products have strong competitiveness, and China has become the world's socks production center.

The most important thing that entrepreneurs in the field mentioned in the interview is: at this stage, the industry has bid farewell to the explosive growth of high speed. In the era of ebb and flow, enterprises need more solid development, and more attention should be paid to the optimization of services. In 2019, enterprises will exert their strength in channel development and brand promotion, and step by step to grow. Socks, as clothing products, only follow the fashion trend of clothing development, more personalized and fashionable products can be designed to cope with the changing aesthetic needs of consumers. Fashion, quality and functionality become the goal of enterprises. With the advancement of science and technology, new materials have been developed in the textile industry. It is the driving force for the development of hosiery enterprises to grasp the information of upstream textile industry and continuously apply new materials to meet the different needs of consumers.

Although the closing ceremony, but not dispersed!

　　 CHPE -2020 we have already started! Look forward to seeing you again next spring!

2019 the success of CHPE can not be separated from the strong support and trust of the associations and the media of all walks of life and the friends of the general Hosiery Industry. We would like to express our heartfelt thanks to you. Thank you for your accompanying and recognition. In the new year, we will not forget our hearts and make our contribution to the development of China's socks industry.