Liu Wei'S First Fashion Show In China Fashion Week Will Lead The Fashion Trend Of Professional Wear.

In order to change people's recognition of traditional professional clothing, leading the new fashion trend of new fashions in the new consumption era,

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This is a fashion feast that combines technology, fashion and green as well as functions and practicality, which perfectly embodies the combination of art design and technology ecology. It is also a fusion of humanistic care, a story about the work and life that happens around us all the time.

Design does not need to be defined. Clothing is the most vivid language.

This time, we just need to sit quietly and feel it with heart.

Subverting traditional cognition and leading the new trend of fashion

"We joined hands with Mr. Liu Wei for the first time on the international stage of China International Fashion week. We want to interpret the new impression of Chinese business, business and ordinary employees in the new era, showing the new trend of the integration of safety, function, fashion and technology."

Recently, Wang Fei, chairman and promoter of Chinese clothing customization, said in an interview with Chairman of Beijing Yun Yi Clothing Co. Ltd.

Wang Fei said, "at present, with the improvement of people's consumption patterns and living standards, especially the adjustment and reform of the clothing market in the future, customization will surely be the most potential market, leading the Chinese clothing enterprises to create brand image and creative cultural design to activate the new growth point of the market.

Customization is not only a matter of tailoring, but also a mode, a continuation of spirit and culture.

So this time we have made a series of innovations and attempts on yarn or fabric, such as yarn used a large number of core spun yarn to ensure the fabric's comfort from the source, more light and breathable. Taking into account the particularity of the professional crowd, a lot of knitted fabrics were used to achieve fashion and functional functions. Especially in science and technology, we actively explored the interconnection of clothing and 5G, and implanted metal chips and liquid metal into the fibers, so that the clothing not only had more memory and vitality, but also made a self washing washing mode to avoid damage.

Wang Fei revealed that although the audience has certain particularity, it is no longer a traditional "uniform".

"I hope that through this fashion show, we can guide you to get out of the misunderstanding of professional wear, learn to match with images, show your identity with clothing, and spread culture.

Therefore, this time with Mr. Liu Wei, the design is to emphasize moderation, not too much fashion, nor too much soil, but simple, moderate and practical.

Speaking of this cooperation, Liu Wei said: "this cooperation coincides with our great ideas in the design and trend of professional wear. The most professional, fashionable, and most contemporary professional dress with both technological and technological content must pay more attention to the design of humanization, fashion, technology and environmental protection of products.

We hope that through our efforts, we will bring a healthy and healthy impetus to the sustainable development of China's professional apparel industry, and build a diversified supply chain docking platform with professional design. We hope to inject more vitality and high added value into the development of China's professional wear industry.

And "to do a warm clothing" is not only the mission of cloud clothing customization, but also Wang Fei's industry sentiment and career pursuit all along.

It is precisely because of this design concept and development idea that Wang Fei, a post-80s generation, has long been a "senior expert" in the field of career dress customization.

Yun Yi group has grown into a professional clothing custom enterprise integrating fabric research and development, product design, image planning, technology innovation, customized training, production and sales service.

It is the responsibility and mission to build the national clothing custom brand.

After ten years of innovation and development, cloud clothing customization under Wang Fei led the custom business has been all over the country, for hundreds of large enterprises and institutions to provide professional customized services, and in the country has a number of entities customized stores and branches, shop sales success, is the first domestic company has online distribution system and AI online volume technology company.

"What is worth mentioning is that our cloud clothing AI online customization system requires only one cell phone to complete the customization of a garment in 3 minutes.

At the same time, relying on strong database support, online customized one key order, the rate of up to 97%.

One person, one edition, single piece, single cut, 7 working days express to reach the user's hands.

Wang Fei said that customization can enable more and more users to find their own image style. Proper personalized clothing plus quality service experience is the highlight of future clothing retailing.

"In particular, between high-end customization, wholesale and retail, return to life and simple cost-effective, the ultimate customization will be the most potential market players."

According to the data, in 2017, the scale of the private custom garment market in China was 122 billion 600 million yuan, and it is expected to reach 260 billion yuan in 2022.

It can be said that clothing customization has become another 100 billion scale business in the new retail field of clothing.

Cake is delicious, and it's not so easy to eat.

At present, in addition to the traditional misunderstanding and cognitive bias, the biggest bottleneck is the lack of traffic, which is difficult to popularize in large scale. Secondly, the lack of management and design has little influence on the brand, and then the supply chain is imperfect and the discourse power is missing.

Wang Fei said that if a customized enterprise wants to "break the cocoon into a butterfly", it must be standardized, learn to "subtract" and integrate resources, so as to customize and empower, so that precise positioning and dissemination, online and offline interaction, and then micro business fission, circle promotion.

To this end, Wang Fei has set up cloud clothing business school, Beijing Yun Yi Clothing Co., Ltd., Beijing Yun Yi times Technology Co., Ltd., focusing on three major sections: personal customization, enterprise customization and customized education, and striving to integrate online high-quality and customized resources to create online shopping center and offline sharing experience center, to provide users with high quality clothing customization service, to create a nationwide clothing custom brand, and to provide practitioners with an intelligent one-stop service platform for clothing customization.

At present, the cloud garment customization has started the operation of the urban partners to conduct nationwide investment promotion.

Turning to the future development, Wang Fei said: "this is a new custom mode exploration, but also a smart change in the traditional clothing industry.

It is hoped that through garment customization, the whole industry chain ecological construction, the distribution and promotion of cloud clothing and customized life hall micro mall, the cloud clothing customization offline experience center and the strong support of online AI system, garment customization can realize ecological and sustainable development.

This is also a contribution to our industry. "