Once Again, He Extended His Hand To Alibaba And Rome Fashion Week.

The fashion world of Alibaba continues to expand globally.

According to the "women's Wear Daily" report, Alibaba group and Rome's advanced custom fashion week (AltaRoma) have reached a cooperation. The new series of designers released in fashion week will be sold to 243 countries through Alibaba's e-commerce platform (AliExpress).

In March 26th, a fashion night called "Mod in Italy AliExpress" was held at the site of Dacre's first bathing place in Rome on March 26th. At the event, the advanced custom fashion week in Rome announced the cooperation plan with the Alibaba.

The Rome custom fashion week is held in January and July each year to enhance Rome's position in the international fashion industry.

Compared with the Milan week in Italy, Rome's advanced custom fashion week has a lot of fame, but it is also one of Italy's most important fashion events.

In recent years, Rome's advanced custom fashion week has been working with Italy magazine Vogue every year to organize "Who is on the Next" project to excavate new designers.

The Rome advanced custom fashion week cooperation with Alibaba is also conducive to young designers in Italy, including Martina Cella, Italo Marseglia, Caterina Moro and other Italy designers will be sold during the fashion week on global express.

"Our cooperation with global express will debut in the July Rome fashion week. It will enhance the role of Rome's advanced fashion week in helping new talent to tap the international market."

Adriano Franchi, general manager of Rome advanced custom fashion week, told the women's wear daily.

This is not the first time Rome high fashion week has launched a program to help emerging designers.

In January 2018, the fashion week organizers jointly launched the "Showcase" project with the Agenzia ICE. A total of 40 new designers from Italy fashion industry displayed their works in the creative exhibition hall, and exchanged with global buyers and international audiences.

In February 2018, the Showcase project also selected 11 designers of the British Fashion Association, together with Italy's cutting-edge designers, to participate in the The Store X Museum designer Showroom during the London Fashion week.

"Cooperation with global express will be combined with the Showcase project to help young designers get additional opportunities through the electronic commerce platform to reach a broader and more international consumer."

Franchi said.

Author: Zhang Xinyu