Taobao'S First Live Broadcast: 12 Commodity Pools Contain About 130 Thousand Commodities.

Recently, the content marketing service platform Ali V mission officially launched the "live through" cargo selection platform, and stipulates that the anchors of Ali V task platform can use the live broadcast tool.

It is understood that at present, "live broadcast" has been on-line 12 commodity pools, a total of about 130 thousand commodity volume, merchandise pool covers clothing, beauty, home, fast food, food, 5 industry categories, bringing together the industry's business, including Tmall international, Taobao heart products.

At present, the users of live broadcast are divided into ordinary businesses and supply chain merchants.

Ordinary merchants directly participate in the live broadcast through the background. The supply chain businesses are now in the testing period, and they are required to be joined after the second is authorized.

It is reported that the "live broadcast" on the new line provides two modes of cooperation for the anchor: first, the sending mode. After the cooperation is reached, the merchant sends the goods to the anchor, and the anchor completes the live broadcast at home.

The two is to store mode, the anchor can broadcast live to Taobao base, enjoy live supporting services.

Up to now, 7 live bases have been stationed in "live broadcast", distributed in Guangzhou, Shanghai, Changshu, Hangzhou and other cities.

It is worth noting that through the "live broadcast", the anchor can invite a number of businesses with a key to complete the live broadcast business.

"Merchants choose their own superior products and explosive products, and they can seek better promotion and customer acquisition mode."

Zhao Yuanyuan, director of Taobao's live broadcasting, said: "this is not only an empowering anchor, but also allows businesses to really upgrade the link, while allowing good products to bring more potential customers through anchors, thereby improving the efficiency of content e-commerce marketing."