Equine Beehive Plus Short Video Enhance Content + Paction Closed Loop Efficiency

Since 2018, Hornets' nest has tentatively tried short video content. According to the head of the short hornet video, nearly 2 million short videos have been accumulated on the hornet's nest platform.

At the same time, Hornets' nest will be added to the short video.

The release button on Ma Ma APP's home page has been simplified to two, one is to publish text and the other is to release video.

In the form of travel, Q & A, and strategy in hornet's nest, short video has been upgraded to the same location as picture and text.

At the same time, on the homepage of APP, we can see a short video uploaded by 10 users.

It is reported that in order to encourage new hair and reduce the threshold, Ma made a complete set of templates and filters.

Zhao Qian, the head of hornets' short video, said that there are now tens of thousands of short videos on Hornets' platform every day, covering many kinds of local entertainment scenes such as food, shop search, scenic spot punching, accommodation experience and so on.

Zhao Qian pointed out that in the future, short video will become an important part of hornet's content layout, and will also be an important part of the hornet's "content + paction" closed loop.

At the same time, further improving the efficiency of "content + paction" closed loop will also be the core goal of Ma cellular.

Ma Ma said that using original content to drive more people to participate in the "grass grass weeding sharing" cycle, so that the "content + trading" system continues to operate smoothly, and short video will become an important gear and accelerator in this ecosystem.