The New Retail Trend, Hangzhou Kerry Store Can Be Fitted For 24 Hours.

"Here is the brand I like on Taobao."

In the past two days, many fashion MM discovered that the Kerry Center of Hangzhou opened a new store, which came from Taobao brand.

The store on Taobao moved to offline? Reporters visited in advance to see the selling points of the new retail outlets under the online and offline integration.

New synchronization on clothing

Online coupons can also be used.

The reporter saw at the B1 level of Kerry Center, Hangzhou, which is called "Taobao accent Tao Style". It is a brand collection shop.

Xia Yu, general manager of the store, told reporters that "Taobao accent TaoStyle" began trial operation in March 21st, with a total area of 209 square meters, of which 65% of women's clothing, 25% of men's clothing, 10% of shoes and home furnishing clothes.

Unlike other buyer shops, all brands here come from Taobao.

At present, nearly 30 brands of clothing and footwear accessories have been assembled, including the sellers of red sellers, Lamps, the sellers of literature and art, the national fashion men's wear Roaringwild, the quality men's wear Thessnce, the retro wind brand market, the blue dye and so on.

In terms of style, women's clothing is mainly based on the cool sex of the big women, adding high-profile original design and neutral street style to meet the needs of young fashionable women in different occasions.

Men's clothing is dominated by the tide of the country, the streets and the high level sports style, which meets the clothing demand of the young trend men.

There are three ways of selling a store.

The main selling way is to pay for the stores and pick up the stores.

Consumers can also choose to purchase live, or store store code, online delivery mode.

It is understood that all brands, online and offline shops have been opened up.

The new company will synchronize with the online store, and the price will be synchronized. Coupons can also be used on payment.

You know, the latest frequency of a traditional clothing store is half a month to a month.

It is worth mentioning that the store has a very special place -- "24 hours" business.

"We are equipped with live broadcasting rooms. There will be three live broadcasts in the future store.

Extend the business hours for five or six hours to 24 hours.

Xia Yu introduces that there are mainly three kinds of anchors in the store: regular forces (shop salesmen, alternate shifts of two shifts), invitation of business anchors to live broadcasts, and invitation to live broadcasts.

"For online, 8 to 2 a.m. is the most active time for trading, so we can say that the peak of online shopping is not missed."

Xia Yu said.

Online and offline convergence

New retail trend

Why should we set up such a collection store under the line? In Xia Yu's view, nowadays, it is very difficult for a brand to develop online or offline.

"Online acquisition costs are very high, brand value is also difficult to reflect, the more open the line shoppingmall, the more serious the customers are shunting, and the update is not fast enough.

Everyone wants to break through, and this time, new retail must be a trend. "

Xia Yu said that two types of brands on the Internet are popular among consumers: the red brand and the designer brand.

The advantage of offline is the experience under the line, the availability under the line and the deeper sense of the line.

For example, the offline space is limited, only 300-500 single products can be displayed. But when online and offline get through, consumers can sweep the code through the line tag, and see more than 50 thousand single products on line. In addition, the offline salesmen can also get inspiration from the collocation of Taobao shops and sell them.

For shopping malls, online traffic can be brought offline.

Liu Jingjing, the leasing director of Kerry Center in Hangzhou, seems to have accent taostyle as a new format to enter the Kerry Center, bringing more fashion elements to the Kerry Center, and keeping up with the younger and fashionable attitude of the shopping mall. It is also a fresh attempt for the industry.

In fact, there were many brand names that came out of the shop, such as the earliest AFU.

In the eyes of many people in the industry, when the online development has reached a certain stage, it is the only way to brand, and it is also the trend of new retail.