Grass Book Notes 10000 Yuan A Small Red Book "Black Industry Chain" Exposure

Browsing the little red book before buying something has become a shopping habit for many women nowadays. Sharing the experience from a vegetarian to a star in the "take the goods", Xiao Hong's "grass notes" has won many female users. Some people even sigh: "falling in love with a prairie, they are afraid that there is no money in their pockets."

However, these "grass notes" may be the routines of businesses. Who wrote the "grass note"? Who sent it? How much does it cost to send it? A few days ago, the daily economic news reporter consulted a number of agencies to promote the sale of a three face mask seller, and unveiled the black industry chain for Xiao Hong's "grass notes".

　　 Write notes according to manufacturer's requirements.

In March 19th, the reporter was contacted by a salesman of three non facial mask, and was contacted by Mr. A, a small red book "grass planting note".

He first asked reporters about product information, and the reporter provided about 300 words of facial mask usage and packaging pictures. Mr. A also asked the reporter about the sales platform of the mask. The reporter said that after selling mainly through WeChat platform, Mr. A began to introduce the promotion of Xiaohong book.

He said that according to the classification of published accounts, there are two kinds of notes for planting grass, one is the note of a man, that is, accounts with more fans, usually more than 10 thousand, and the other is the notes of a vegetarian.

Before releasing the notes, does the blogger need to try the mask? Mr. A told reporters that it is usually necessary to send products to the daring people to take pictures of the products. The products can be presented to the daring people. If they are more expensive, they can send them back after finishing their notes. That is to say, daring does not necessarily have to try products.

Mr. A told reporters: "Da people will write notes according to your requirements. They will review the manuscripts and modify them. If you are satisfied, you will publish them later."

He told reporters: "Daren's notes are mainly based on the number of fans and star effects, helping brands to publicize and help build brand image. Vegetarian notes are used to measure volumes, and to increase brand exposure by maintaining a lot of notes. It's usually done in conjunction with the notes.

　 The price ranges from 10 yuan to 10000 yuan.

The price difference between da man's note and Su man's note is very large. Through interviews, the reporter learned that the price of the notes was 10~40 yuan, and the price difference of the da man was larger than that of the others.

Mr. A told reporters that the price could be discussed. The reporter said that the promotion budget was around 30 thousand yuan, and he immediately suggested to reporters that he should find a large number of fans to promote it, and then find a few of the top customers. "People are mainly in quality, not in quantity, especially under budget."

Another substitute, Mr. B, provided a price list to reporters. The thousand powder account was 120 yuan / article, and the number of fans was above 20 thousand fans. Dealers can choose bloggers, 1000 yuan / article.

About 500 copies of the quotations issued by ID, a reporter with a small red book owner, showed that the lowest offer was 3888 yuan, while most of the other bloggers were quoted below 20000 yuan, and the highest price of the top 100 bloggers was 20 thousand ~8 yuan.

The two staff told reporters that the current offer includes only the original bloggers and the publication of "grass notes". The cost of maintenance services such as other commentaries, collections and highlights will not be included.

After the publication of the grass notes, the exposure is not high. Is anyone watching? After consumers search for a product, some of the "grass notes" rank ahead, praise points and comment a lot. Can these data service agencies guarantee?

Mr. A told reporters that the data business of Xiao Hong is temporarily unable to do so, because the small red book platform is adjusting this aspect. But he told reporters that "over time can be operated". He stressed that note taking business was not affected.

　　 APP has been fined 4 times this year.

Earlier, some media revealed that Xiao Hong's "grass planting notes" were faked. Xiao Hong responded to this.

In March 14th, Xiao Hong's official micro-blog responded by issuing a statement. In 2019 1 to March, Xiao Hong's anti cheating technical team handled 1 million 380 thousand accounts involving black products, 380 thousand cheating accounts and 1 million 210 thousand cheating notes. Xiao Hong is constantly building a more advanced anti cheating system to safeguard community ecology with more complete technology plus more reasonable community rules.

Reporter once again asked Mr. A, because not brand products, reading volume will not be affected? Mr. A said: "no, small red book platform is not done two days a day, have done electricity providers understand, brush data is very normal."

According to 36 krypton report, Xiao Hong completed over $300 million in financial financing. As of May 2018, the number of users has exceeded 100 million, of which 90 and 95 are becoming the most active user groups.

According to the national enterprise credit information publicity system, as of press release, this year's Xiaohong book APP operator chanting information technology (Shanghai) Co., Ltd. has received 6 tickets, including 4 fines and 2 warnings. In February, the administrative penalty decision of Shanghai Jiading District market supervision and Administration Bureau revealed that the company issued a false advertisement in violation of advertisement law, and fined 30 thousand yuan. In March, the administrative penalty decision issued by the Jiading District market supervision and Administration Bureau showed that the company was fined 30 thousand yuan for delaying or unreasonably refusing the request made by consumers for repairs, rework, replacement, return, supplement of merchandise, refund of payment for goods and services, or compensation for losses.