Zion Leads Nike, ADI And Other Six Brands To Compete For New Contracts Or James.

67-68, in the NCAA Championship Elite Eight wars, Duke University lost the Michigan State University by one point and missed the top four.

As Duke's top star, Zion Williamson ended his last official college career.

However, the discussion of the big man did not stop for a moment.

This competition has just ended, Zion "trampled" the pair of Nike sneakers have been put on the shelves - in February 21st, Duke University against North Carolina University NCAA competition, Zion once in the ball attack when stepping on the foot of Nike PG 2.5, causing the left foot soles completely separated.

In April 1st, according to FootwearNews, the pair of "broken shoes" will be auctioned and the value is expected to reach US $250 thousand. Nike is also likely to participate in the auction.

Goldin Goldin (Auctions) has sold many famous athletes' collections. Its founder thinks, "this is definitely a six digit landmark work. If it costs more than 250 thousand dollars, I will not be surprised."

Although these Nike shoes are expected to sell at a high price, in Zion's view, he is obviously more concerned about his sneakers contract. According to ESPN, Zion Williams is expected to get a huge endorsement contract before winning the lottery in May 15th.

At present, Zion has attracted competition from six sports brands such as Nike, Adidas, Under Armour, PUMA, New Balance and Anta.

As one of the most popular college athletes in the United States, Zion Williamson is 6 feet 7 inches tall and weighs 285 pounds. He is regarded as the top candidate for the NBA draft this year.

Because he has similar figure and playing with Lebron, he is even known as "the next James".

At the same time, on the social platform, Zion Williamson's big windmill, free throw line take-off and video propagation across the border are rapidly expanding his influence and bringing him high attention.

According to ESPN analysis, the gifted player is expected to get the endorsement of the top three in the history of the rookie sneakers, and far exceeds his first NBA team contract salary.

Before that, James signed an agreement of $7 for 90 million years in the rookie sneakers. Durant got 7 years' 60 million dollars plus a bonus of 10 million dollars, which is believed to be comparable to James and Durant in the rookie era.

As a famous "originator" in sports marketing, Sonny Vaccaro (Sonny Vaccaro) has worked in Nike, Adidas and Reebok.

In 1984, he helped Nike win Michael Jordan at a price of $500 thousand a year.

After joining Adidas, Vaccaro also signed Kobe and Maddie for the brand early.

Now, Vaccaro, 79, said, "Zion has made me feel back to 1984. I am serious.

I think this will be the biggest competition for the new players in the history of Zion.

Recently, the American sneaker media BallerShoesDB has just released a list of major sports brands in the NBA League.

Up to 62.6% of NBA players choose to wear Nike boots, and if they add Jordan brand, the proportion will be as high as 72%.

In addition, Adidas accounted for 15.8%, Under Armour and PUMA were favored by 4.6% and 2.1% players respectively.

This season, a total of 17 active players have their own signature sneakers.

In the history of the league, only 9 players can have their own signature boots in the rookie season.

Obviously, it is almost essential to finalize the deal of Zion Williamson, including the terms of personal signature sneakers.

At present, Nike is considered the most unlikely company to provide signature shoes.

At present, the brand has five active players with signature shoes, namely, James, Durant, alphabet, Erwin and Paul George.

Sonny Vaccaro believes that in addition to five stars with exclusive combat boots, Nike has more than 20 top players, "they may enter the hall of fame, but not a pair of sneakers with their own names.

Now Zion will get a contract worth billions of dollars. If they exceed them, maybe players will feel hurt.

Therefore, sources said, considering the Nike basketball lineup is rather crowded, the internal resources are difficult to reconcile, the company's senior intention is to let its Jordan brand strive to sign the future star.

Although Zion is closely associated with Nike due to the sponsors of Duke University, he wears more Adidas products in his life.

Not long ago, in a video released by Instagram, Zion was lying on the sofa wearing Adidas sportswear.

Besides training and playing time, he often put on Adidas shoes.

At the same time, Zion's stepfather Lee Anderson (Lee Anderson) is a former basketball player who has a close relationship with Adidas. He has run a small basketball club through German brand sponsorship funds.

However, as Adidas was involved in the NCAA corruption case, Jim Cato, the former sports marketing director of the company, was sentenced to 9 months' imprisonment. Adidas has slashed its spending on the NBA player contract level.

Including Joel Nebid, Andrew Wiggins and Harrison Barnes, at least 12 players' endorsement contracts expired in the autumn of 2018, and Adidas did not choose to renew contracts with them.

At present, with the NCAA journey coming to an end, Zion will enter the stage of directly negotiating with the major brands.

Outside, he will sign his first shoe contract before the May 15th draft is confirmed.

It is worth noting that in April 2nd, NBA reporter Marc Stein reported that the US men's basketball team was interested in recruiting Zion Williamson into the basketball world cup this summer in China.

Before the debut of Zion NBA, Chinese fans could take the lead in seeing the supernova at home.