CONVERSE Shoe Buying Event: Only The Children Of Choice Can Wear CONVERSE?

How many steps do you want to put on a pair of CONVERSE 1970s?

First, bring your ID card to me;

Two, wear CONVERSE shoes and (or / or) clothes into the store to show respect and loyalty to the brand.

Three, pray that you can become a lucky dog in all directions and be selected by CONVERSE stores in Gui Zi and shopping plaza, Jining.

In addition to hunger marketing, CONVERSE is also engaged in bundling sales.

Some people share their experience when they buy CONVERSE.

Friends of the bean paste @ Avalokiteshvara shared the experience of friends: when trying shoes, a big brother next door bought two pairs of 1970s, and finally had to buy a pair of classic models.

Bundling sales to the luxury industry has a proper noun, distribution.

The word "distribution" may come from Hermes.

As a luxury product, even if the brand has the ability to speed up production, it must ensure a limited amount of production.

When hundreds of thousands of consumers queue up on waitlist, who knows they need to wait for a year or ten years besides shopping guide? So, the "abnormal" rules of "abnormal distribution" emerge as the times require. Consumers who are unwilling to wait much longer must buy more scarves, bracelets or other products.

According to media reports, the proportion of Hermes distribution is between 1:0.5 and 1:2.

A luxury brand leather repair division said: "if you want to buy a $50 thousand package, you have to buy tens of thousands or even tens of thousands of other products.

Different stores, different brands, the amount of distribution is also different.

The higher the quota is, the higher the bonus is.

"Luxury brands keep customers' consumption records, and frequent shoppers will be included in the list of quality customers. Sales staff will establish good communication channels with them. Once they have hot money or limited money, they will be informed of them at the first time."

For brands, all of these loyal customers' consumption amounts can be regarded as "the amount of distribution".

Of course, it is impossible for the authorities to recognize such a distribution mechanism.

The Hermes service center in China replied to the media: "there is no so-called" distribution system "and no comment on the personal behavior of salesmen.

The rampant distribution of goods in the luxury sector reflects the imbalance between supply and demand.

But is it really appropriate for the popular clothing brand to do this?

In fact, it has already become the current status of the brand of the tide and sports brand, such as the limited amount of cooperation, or repayments, even the star with the goods, because of the shortage of demand leads to the price of products, and even need to line the lottery to buy, and the real name purchase is also a way of brand control of cattle fried shoes.

The trend brand represented by Supreme has played the extreme role of hunger marketing, and has become a classic case.

But it's been 9102 years. Is CONVERSE still playing the rest of the game? What's more, 1970s is mass production, not a limited product.

On Taobao, 1970s is everywhere, many of which are available instantly.

Even though 1970s is one of CONVERSE's best selling series, it often fails to deliver goods, but production and sales are all artificially controllable factors.

The Beijing news pointed out that if the emphasis of the product is too much on the fancy marketing way, it will also damage the brand reputation.

CONVERSE's hunger marketing is undoubtedly a negative teaching material. Many people have Tucao on this point: "most geese feel that CONVERSE should change to a marketing team with a mind and respect for the personality of consumers, instead of selling the price of cheap consumer goods to the sky and losing the favor of consumers."

"In the future, when recruiting marketing planning, please put IQ in the first place of the examination content, thank you."

For this failed marketing, CONVERSE has issued a letter of apology.

The public letter said that CONVERSE had never participated in nor encouraged any speculation. The brand side had made serious communication with the authorized dealers for the first time, cancelled the queuing and balloting of non joint products, and strictly prohibited all distribution.

In response to the current shortage of CHUCK 70 shoes, CONVERSE said it had responded to headquarters to increase the production of the shoes.

At the same time, it will also divert the current limited number of CHUCK70 shoes, which are sold on the first and first served basis.

However, it did not mention that the brand side asked the customers to wear CONVERSE shoes and clothing queues for the "sale warning" in the physical store.

I hope CONVERSE can have a long snack and stop making such a joke.