Big Search Car To Build SRP Platform: Do Car Business "Nail"?
A few days ago, the SRP platform of the search engine was launched.
The platform covers a number of processes, such as procurement process, inventory data, value-added services, financial management, back to factory solicitation, service appointment, maintenance process, workshop management, commodity management, membership management and so on, so that these processes can be completed online.
Among them, after the purchase and inventory scene is online, enterprises can get the intelligent procurement proposal. The big search car hopes to reduce the purchasing decision time and improve the customer purchasing efficiency. The online inventory data platform mainly analyzes the inventory structure of the customer, thereby improving the efficiency of inventory management.
For the vehicle sales scenario, the main search engine's value-added business online and financial management online, potentially related to vehicle sales, to ensure the authenticity of sales pactions; the latter allows the standardization of financial management, so that the operation is clearer.
And the after-sale CRM attracts scenes including smart solicitation, precise solicitation and quick solicitation, which are mainly aimed at improving the return rate.
In addition to after-sale CRM, the after-sale maintenance scene is also formally launched. The scene has realized maintenance process, workshop management, commodity management, and membership management online.
In addition to the above scenes, online search engine also upgraded its marketing scene, helping sales consultants to do sales work through sales card publishing, activity management and application store functions.
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