[Electricity Supplier Fast Review] The State Council Lowered The "Postal Tax" C2C Cross-Border Platform Or Beneficiaries.

On April 3rd, Premier Li Keqiang chaired a State Council executive meeting. The meeting decided that from April 9th, the postal tax rate would be levied on personal luggage and postal articles collected by individuals, of which the duty rate on food and medicine and other commodities decreased from 15% to 13%, and textiles and electrical appliances decreased from 25% to 20%.

(see http://www.gov.cn/premier/2019-04/04/content_5379614.htm for details)

In April 2016, the Ministry of finance, the national development and Reform Commission and other 11 departments formulated the cross-border electricity retail import policy formally implemented. In addition to changing the postal tax to a comprehensive tax, the new deal also implemented general trade supervision mode for imported goods.

However, more than a month later, the relevant departments gave a pitional period to the regulatory requirements of the new import and export of cross-border e-commerce.

Since then, the pitional policy has been extended many times. This year, cross-border electricity retail import commodities are still supervised by personal import items.

This also means that the postal tax is applicable to consumers' personal goods and direct mail products purchased through cross-border electricity suppliers.

According to data released by China's e-commerce research center (100EC.CN), which will be published by the economic and social intelligence agency, China's import cross-border e-commerce development report 2018, the scale of cross-border e-commerce pactions in China will reach 19000 billion yuan in 2018, an increase of 26.7% over the same period last year.

(sea hoarding world), Wei pin international, Amazon sea outsourcing, temple library, Xiaohong Book Mall as the representative of the "head platform", with Su Ninghai outsourcing, No. 1 store global import, jumei.com, Fung Hai Tao, glamour, baby tree beauty store mom, honey bud, eBay as the representative of the "second echelon", as well as the "baby second", "Tmall world", "Guo Mei Hai", "Wuzhou", "poly", "cross", "Mai Le buy", "Mai Le buy", "Mai Jie", "excellent products", "ice sail", "the long tail". China's imports of cross-border electricity providers are booming, forming the following three camps: NetEase koala, Tmall international, ocean terminal, Jingdong global purchase

The following is an exclusive view of this event, which is brought to you by the E-commerce Research Center (ID:i100ec) of the Internet business community, which is well-known by WeChat network.

Viewpoint 1: tax reduction has great benefits for the import of cross-border electricity suppliers through direct mail mode.

In this regard, Cao Lei, director of the network research center of e-commerce research, pointed out that lowering taxes has met the needs of domestic consumers' consumption upgrading, and has also stimulated China's domestic industrial upgrading.

With the decline of the postal tax, especially the decline in the daily consumption of food, textiles, electrical appliances and so on, it will stimulate the demand and quantity of these commodities in the domestic market and increase the awareness and exposure of imported products to more people.

Cao Lei predicted that the tax cut would not only bring goods to outbound tourism, especially for the imported cross-border e-commerce platform and sellers who use the direct mail mode, but the seller can reduce the cost through this mode, which is undoubtedly the biggest beneficiary for the C2C platform, such as "Ocean Terminal" and "Taobao Global purchase", which are mainly cross border direct mail + filing mode. The platform can also take advantage of the opportunity to lower the postal tax, and the online and offline businesses can make a big cake in the import market.

On the contrary, the "postal tax" will have little impact on NetEase koala, Tmall international, Jingdong global purchase (sea hoarding global), Wei pin international and Amazon overseas purchasing B2C cross-border e-commerce platform.

The reduction of the postal tax rate and the implementation of a series of new import policies in recent years have released the positive signals of China's expansion of the import market to the global sellers, and also brought more abundant commodity categories and favorable prices to domestic buyers. This will further stimulate the development of the C2C cross-border electricity supplier market, Cao Lei said.

The adjustment of postal tax should be a continuation of last year's measures to reduce taxes on imported products, and continue to reduce the postal tax on imported products.

Of course, it is good for consumers to buy foreign goods or to import personal items from abroad.

Cao Lei pointed out that under the general trend of consumption upgrading, the "Hai Tao race" is growing rapidly, and the import cross-border electricity providers will continue to benefit from the strong growth of domestic consumers' demand for high-quality goods abroad.

In the past three years, the government has issued a regulatory policy focusing on optimizing cross-border business environment and improving rules, and policy dividends will continue to be released in the coming years.

As the most representative platform for C2C cross-border electric providers, Zeng Bi Bo, founder and CEO of "ocean wharf", is "beyond words".

He believes that the state "this chess game under the beautiful", the various import channels, the tax rate is evenly balanced, just the best of the final operation strength, port geopolitical advantage, wind control to control, and ultimately benefit the people, the state's tax interests are still protected, open to forced reform, reform is the traditional enterprise operation thinking, do not re-use the old thinking of the government regulatory system.

Viewpoint two: the reduction of postal tax is conducive to maintaining the fairness of import commodities in different entry channels.

In response, Li Pengbo, a partner in the Research Institute of e-commerce research and a partner of Tong Tuo technology group, believes that lowering the personal carrying baggage and postal tax rates will be in line with the national trend of lowering taxes and lowering taxes, which will further stimulate the growth of the national economy, especially the growth of import consumption.

This reduction is in line with the previous adjustment of cross-border electricity supplier comprehensive tax, which is conducive to maintaining the fairness of imported goods in different entry channels.

Strictly speaking, the mail channel and cross-border electricity supplier channel are two parallel entry channels.

The tax rate of postal channels is reduced theoretically, which is not conducive to the import of cross-border electricity providers. But considering that the cross-border electricity supplier comprehensive tax has been reduced from 11.2% to 9.1%, there is actually no adverse effect.

From the point of view of imports, the tax rate of different entry channels has generally been reduced, which helps to enhance the awareness of import consumption, and is conducive to various import modes including cross-border electricity providers.

View three: the state continues to downgrade the postal tax, forcing traditional import enterprises to continuously pform favorable import business.

Zhu Qiucheng, general manager of Ningbo economic and Trade Research Center and general manager of the New Oriental Industry and Trade Co., Ltd., said that the State Council standing committee meeting has lowered the personal baggage and postal tax paid since April 9th, which has been adjusted by the Chinese government several times.

Especially for domestic consumers most concerned about food, drug down to 13%, textile and electrical appliances down to 20%, which will further promote the vigorous development of cross-border import business, and further reflects the national tax policy to the people, so that people have a "sense of gain".

At the same time, the continued reduction of the postal tax will bring certain impact on some traditional import trade enterprises. The postal tax is a superimposed tax on value-added tax, tariff and consumption tax. The postal tax is lower than the general tax. The state continues to lower the postal tax, which will force traditional import enterprises to continue to pform. After all, cross-border electricity providers really represent the future trend. Cross-border electricity providers are to satisfy the Chinese people's pursuit and yearning for beautiful things, and cross-border electricity suppliers are becoming more and more prosperous, which ultimately benefits domestic consumers.

Viewpoint four: the decline in postal tax rate is in line with the current domestic consumer demand for cross-border electricity providers.

Finally, Liu Junbin, Associate Research Fellow of the Research Institute of economics and electronic commerce, and associate professor of economics and management, Hainan College of Vocation and Technique, pointed out that the tax rate on personal baggage and postal articles collected by the reduction is a reflection of the concrete actions taken by our country and the world to build a common economic destiny community, which can effectively promote the balanced development of world trade. On the other hand, the main categories of food and medicines for reducing taxes are of great significance to improving the quality of people's livelihood in China, in line with the current consumption demand, and also promoting the cross-border import of electricity providers.