Expanding Asian Market, Canadian Outdoor Brand Roots Opens New Stores In Hongkong

Canada's high-end outdoor lifestyle brand Roots continues to expand its Asian market, open new stores in Hongkong and set up a website specifically targeting the Hongkong market.

Through its Asian retail partner Branded Lifestyle Group group, Roots brand opened a new store in Harbour City, Hongkong, the famous commercial terminal shopping centre in Tsim Sha Tsui, Kowloon.

Roots chief CEO and CEO Jim Gabel said: "opening new stores in the largest and most diverse shopping centers in Hongkong is an important first step in this market. We are planning to open several stores here."

The new store displays the brand's characteristics and traditional styles by immersing customers in the classic atmosphere and product range of the brand.

Customers can buy the brand Cooper Beaver series, Roots Original Salt&Pepper sportswear and seasonal products.

The brand also opened an online store on the Zalora.com.hk website.

Zalora is a famous fashion shopping website in Hongkong. It will enable more customers in Hongkong to choose Roots sportswear, leather goods and seasonal products.

Jim Gabel also said: "in the future, through the Zalora online store, customers can contact our brand anytime and anywhere outside the physical store in Hongkong.

Our expansion in Hongkong is a successful performance of our long-term cooperation with Branded Lifestyle Group. "

Sunny Wong, chief executive of Branded Lifestyle Group group, said: "with our strong sales network and local resources, we are pleased to bring the world famous Roots brand to Hongkong.

The trend of leisure and lifestyle clothing continues to flourish in the Asian market. Roots brand is committed to comfort and design style. We believe it will be very suitable for Hongkong market.

Asia is the largest international market for Roots brand, and its brand has been successfully stationed in Taiwan for over 20 years.

Taiwan currently has 117 Roots stores and several well run Roots cafes.

In contrast, brands have 114 retail outlets in Canada and 7 retail stores in the United States.