New Business In The Community -- A New Species That Subverts Traditional Retail And Traditional Internet

As of 2018, the number of mobile Internet users reached 1 billion 230 million, the penetration rate of mobile phone users was 81.6%, and the number of Chinese community breaking through 100 thousand people reached tens of thousands. In 2018, China's total retail sales amounted to more than 30 trillion yuan.

If community retail accounts for 10% of the market share, it is also a trillions of retail market share.

Low cost

Sharing natural fixed and unlimited flow of community and consumer fission, has a natural way of pmission.

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It has successfully built the way of generating money without borders.

In recent years, with the increase of people's time cost and the increase of travel cost, the wave of community consumption is permeating our daily habits and life.

Kevin Kelly once said, "the man who will destroy you has not yet appeared on your enemy list."

This statement indicates that the "new species" that will change people's consumption patterns in the future will subvert people's existing consumption habits and life experiences.

And the "community wisdom living hall" mode of thinking for life is becoming a new species of independence and becoming a daily consumption habit.

With the wave of consumption upgrading in people's lives in 2018, people began to gradually increase the standard of consumption experience in the upgrading of consumption.

The fashion industry is a topic that young people like to talk about, which is increasingly influenced by the escalation of consumption.

In recent years, the growth of traditional retail apparel industry in shopping malls has obviously slowed down.

According to the statistics of the China National Business Information Center, sales volume of traditional retail brands of key shopping malls in China decreased significantly in 2018.

Think for the community wisdom living hall advocates "zero distance" rooted in the community life.

For the fast fashion in the community, thinking has its own brand tonality and development pace for life.

Thinking for life is a proposition.

Fashion life, a fashionable brand rooted in the community life.

Boutique, home small department stores, etc.

Adhering to

Complying with the craftsman's heart, we create a brand new shopping atmosphere of "zero distance" and a sense of experience.

In the textile industry and investment field, he has profound business experience and natural "business gene", and has unique insights and foresight for community business.

Strategic vision.

Thinking for 8 years of living, investing hundreds of millions of dollars, and using dozens of Direct stores to prove the value of community business.

Through thinking for the settlement of life in the community, as well as hundreds of people in the team 2920 days and nights, painstaking efforts to sort out the practice.

It is concluded that whoever gets close to consumers will have users and value.

Think of the community life management mode in the physical space near, to counter the traditional Internet, logistics fast.

Build the "last 1 kilometers; Internet of things +" community profit model.

Thinking for life -- Taking the direct fashion and the whole category as the entry point of the community profit mode, and opening the bonus outlet of the community business operation.

Think of the community wisdom store for life is currently set up in the middle and high-end residential district of Guangzhou, radiation 1 million 500 thousand high-end community precise crowd, as well as 500 thousand precise VIP.

At present, the average annual net profit of every community store is more than 1 million yuan.

Thinking is constantly committed to the development of business, while constantly promoting the construction of social business integrity system, undertaking and fulfilling more industry responsibilities and even social responsibilities that businesses and entrepreneurs need to take.

In the future, we are determined to become the brand and leader of China's first community fashion lifestyle Museum, and become the new COC platform (community online community) of the first Chinese community in the mainland.

In the future, we plan to radiate into other two or three tier cities across the country and integrate into the local high-end residential areas to meet the needs of more fashionable, beautiful and technological experiences of more community customers.

Why do people choose to enter the community instead of shopping malls and department stores?

"The brand of lifestyle living in the community has five advantages that the traditional retail industry and the traditional Internet can not compare with: the convenience, the speed, the full experience, the emotional interaction, the zero distance."

Huang Zihan confidently and succinctly summed up the natural advantages of thinking for the community wisdom living hall superior to the traditional retail business.

It is reported that the next two new weekly stores on the life line will be launched on Monday and Friday, bringing out the latest fashion products, with 25-38 new models, but less stocks per unit, usually 3 to 4 pieces.

Thinking is a fast fashion boutique line for sale, not to be sold, so that it can avoid the phenomenon of unsalable sales due to too much inventory.

So, what is the problem? What is the attraction of community users? The idea is to set up in the community for the life, and the service consultant and the customer form a long-term neighborhood relationship, so that they will achieve long-term trust.

This kind of reassuring and reassuring sense of trust is a neighborhood advantage that can not be owned by the community.

Think of the community wisdom store to improve the profitability of the borderless community, creating a community link platform, "don't fight", online add N different products, increase the viscosity of users.

Offline community stores "play" merchandise prepositions, experience centers, service centers, social centers, etc., to improve "zero distance" and become a "community retail mode with temperature".

In addition, the long established community good word-of-mouth has also given the attention and favor of customers to the next line of life, reflecting the natural advantages of users with high viscosity and rapid spread.

The main consumer group thinking about life is women aged 28-48.

The style of fashion for fashion is rich and varied, following the trend. Its price is close to the people, about 200-3000 yuan.

In order to maintain the new pattern of multi commodity styles and quick response of commodities, it is thought that the hot selling products of life will sell well regardless of the number of products they sell.

Huang Zihan expounded the brand positioning of "thinking for life": "thinking as the orientation of community wisdom living hall, taking fashion as the breakthrough point, and will develop into a link platform for community life in the future.

Compared with other fast fashion brands, Si has the advantage of thinking for 8 years of practice, business strategy and community's natural channels and profit models, and integrating relevant external brand resources in products, and thinking about running the community fashion in the way of community life.

Looking forward to the future, we want to create a life experience museum with temperature.

"We want to build a comfortable, fashionable, temperature free and zero distance life wisdom Experience Center for our future life."

Huang Zi Han clearly stated that the future positioning of thinking for community life will create a fine and simple style of home wardrobe, so that consumers can experience the warmth of "future home" when viewing.

Take the box horse fresh, drop by taxi, and the United States Corporation as an example. At the early stage of their germination, their counterparts could not understand its business model and put it in a questionable manner, but if these new species broke out, they would occupy a large market share.

It is understood that Si for the internal marketing executives revealed that the community will be the N2C community profit mode to achieve the geometric growth of the franchisee profit model, truly "0 risks" of the new business model of the community.

In 2019, Guangfo district will deploy 1700 franchised community wisdom stores. In 10 years, there will be 58000 layout in the whole country. Guangzhou think is a light assets Internet thinking mode and unified opening: the fission wealth mode of community partners and urban partners.

As the pioneer of community fashion, it has made great contributions to the promotion of China's third business advance.

In the future, people will live in the economic circle formed by the community life.

The new commercial era of the community is bound to be the era of the rise of community retail business.

The idea is determined to become the first fashion brand of Chinese community commerce and the practitioner of the largest community business in the world.