"Big Nine" Is A Hidden Disease.

For the 113 net red "net red business first share" such as culvert to go to NASDAQ listed topic, laymen watch the bustle, insiders in gateways.

In the eyes of more individuals and institutions who are hoping for the prospect of "red belt", this is just a stepping stone to the test of capital market and public reaction.

When the listing was broken, the stock price plummeted by 37%. Another famous network red Wang Sicong commented in the circle of friends: "if the marketing cost of nearly 150 million yuan is puzzled, the company's red incubation, net red business and net red marketing mode have not been verified successfully, and there is no evidence that it can produce a new KOL.

"Net red business organizations want to cultivate new KOL, but the mode is almost impossible to replicate."

Some of the agencies responsible for marketing and hatching of net red business pointed out that the early years of net red fame were easy, but after four or five years of development, the "Star" of the net red highlighted the ability of carrying goods and the huge demand of the market, but at present, a lot of net red business organizations are just trying to catch up with the tiger, still struggling in the net red + the "mire" of the supply chain.

Represented by a number of agencies such as Han and TSU Su, the net red business has created a new branch of the e-commerce industry in the past few years.

And the mode of "net red + brand incubation + product supply chain" has also become the commercial law of this branch.

According to the public data statistics, in 2016, Zhang Dayi and Agel Ecommerce Ltd, jointly established by Hangzhou Han Yi Agel Ecommerce Ltd, achieved 228 million yuan of revenue. In 2018, the total receivables from April to December reached 856 million yuan.

According to the proportion of shares, there is an analysis that Zhang is able to support half a day's revenue and profits.

However, the huge net traffic of the head net has also restricted or hindered the development of the company to some extent, resulting in the relatively unhealthy operation of many electronic business organizations.

"A lot of marketing expenses on the platform are not used on the red body of the head net, because the more we concentrate on the one or two nets, the more we can not get away from them, just like drinking poison to quench thirst."

A platform leader said.

Why are some institutions holding the judgement of "drinking poison to quench thirst"? Is the training mode of one or two head net red + many small net red restricting the development of net red business?

In the other network red business opportunities, what is the "Nine Nine" hidden in the heart of the head net and the new net red?

Institutions rely on head nets red, business decisions are tied up.

"For the net red electricity supplier organization, the head net red really lets the human also love and hate."

In a office building in Jianggan District, Hangzhou, Li Qinglian, the director of a network marketing agency, is analyzing the GMV data of last month.

She told us to understand notes, according to the general definition of the industry, the company signed nearly forty net red, only one can be called the real meaning of the "head."

Although the platform GMV is more than ten million yuan, and its revenue has no worries for a while, but this head net red has contributed more than 70% GMV, so that the business platform with less than four years of entrepreneurship has fallen into "unhealthy" development.

"Although I am a LIAN and CEO, part of the decision has to compromise with the head net."

Li Qinglian reluctantly said that as the head net red contributed most of the revenue to the company, it was also clear that the team could not live without her.

Therefore, in the company, the head net red has a considerable voice, daily operations, decision-making will often "plug in", at the same time for the company's marketing expenses, expenditure and use, often intervene.

"Marketing expenses and promotion expenses are mostly used to hatch and train new net red."

Li Qinglian told him to understand the notes, and for those expenses, the head net red was obviously not willing.

After all, the purpose of the organization to train new net is to balance the right to speak in the company.

Since hatching and training will be interfered, why not find and sign other mature networks?

Li Qinglian explained that almost all of these electronic business platforms are the pioneers of the industry's early start and early start.

"Those years, industry and platform are easy to get traffic dividends, so fame is fast."

However, with the decline of Internet hormonal effect, the number of practitioners is red, and the homogenization of red faces has become more and more serious, resulting in the disappearance of traffic dividends.

Nowadays, "wild" head net red is almost impossible to appear.

Therefore, training new net red has become a top priority for many Internet enterprises.

Li Qinglian reluctantly said that although the company began to invest more in the past few years to cultivate some "seedlings", it is difficult to "re engrave" a new head net red.

"In this way, the requirement of red head is getting more and more excessive.

She added that the proportion of the Commission for the sale of electricity suppliers, the head net red requirements and agencies in the profit "73 open", and even recently proposed to build its own IP, brand of e-commerce boutique.

All this made Li Qinglian and his founding members feel very angry, but they were angry and unable to speak because of their pursuit of GMV.

In her view, although the net red business has unlimited scenery, the platform development process often relies on one or more head nets because they are the main contributors of platform traffic and GMV.

As long as the head net red "unhappy", then the normal operation of net red business enterprises will be affected by no small impact.

If the head net red resigns or hops to competitors, the platform may even fall back.

Then, why are there so many "troubles" and so many "unreasonable demands" that all the people are coaxed and held the head net red all day?

Head net red is also afraid of iteration, grasp the flow and earn more quickly.

"Net red itself is a bowl of youth meal, can only make money while young."

AI Duo (a pseudonym) is a Hangzhou net red business platform signing net red, is also the agency's two head net red one.

She tells us that she knows how to take notes, and the saying goes that people can work hard, but in the Internet business, they can also be referred to as more traffic and more labor.

AI duo, who has more than 3 million fans on several platforms, works for nearly 14 hours every day. The fashion and costumes of her own and agent are arranged for her and another head net to be sold live.

"Although we occupy the time, place, and benefit, we pay too much."

AI duo pointed to the acne on her face and said with a bitter smile, these are the results of frequent lack of sleep.

Considerable income was also sacrificed for a lot of rest time.

In addition to live broadcast and short video "take goods", they often use their spare time to teach new net red at the request of the company, and bring new people into the state as soon as possible.

Therefore, in her view, it is not inappropriate to ask the company for higher benefits and benefits.

"Actually, there are some advantages now, but we will worry about being replaced by new ones, so we should take advantage of the stock market now."

More than a year after signing an e-commerce marketing agency in Shenzhen, the head net red "nine tails" have told us to understand notes, and she is willing to teach some skills and experience of selling new net red, but it has some criticisms about the company's spending of funds for new people's drainage.

In her view, she contributed nearly 50% of GMV to the company every month, and created millions of dollars in revenue. However, a lot of profits were used by the company to promote and package new net red, which became a cost of marketing input. This is indeed unfair.

"This is not fair for us, and naturally we have to raise objections."

Nine, some angry, the enterprise's head, mature net red has created a lot of profits, has laid the foundation for training new people, if the organization insists on training new people to occupy such a large amount of money, but did not tilt to herself, then naturally she will ask the company to multipurpose benefits, as far as possible to protect their legitimate rights and interests.

In fact, now many network red business platform training new net red's purpose, is to balance its signing network red speech right, reduce the decision-making power is head net red "kidnapping" risk.

This kind of precaution makes the red net of the head more dangerous for the platform to "fight the world".

"The best way to get rid of yourself is to limit investment in new people."

She added that she would not ask too much about other businesses in the company, but she often questioned the training of newcomers, especially spending money on new people's diversion and exposure, so as to ensure their competitiveness.

After all, head net red is less than ten years away from true fame, sitting on a large number of fans, losing popularity and reducing traffic flow.

How to seize a few years to make the platform more dependent and earn more income is the priority for them.

Then, in the conflict of interests and resources, whether the new net will face greater challenges? Is it feasible to balance the net red strategy by supporting the newcomers?

Newlyweds can only enjoy opportunities and build up their reputation.

"Monthly income has been maintained at four thousand yuan up and down."

"Standing flower" was once a show anchor, a year ago, in the proposal of a friend, to pform to the electronic business platform, signed a Chengdu network red business marketing organization.

She told her to understand notes, and she spent only 3500 yuan a month on the floor and a small percentage of the Commission.

Within the framework of this household appliance business, a similar new network of red accounts for nearly 80%.

The most worrying thing is that the company not only invested in training, but also had to bear the white eyes of the head net and the famous net red.

In their eyes, the new net red seems to be the team's bottle.

"Now the traffic is so precious that it is not that it is high in value, good in shape, and can be drained by voice." I can see that Zhang Da Yi, Han Yujia, Zuo Jiaojiao and Daikin are not all rely on their faces.

"Li Hua" analysis shows that the biggest difference between Hong Kong and Hong Kong is the "brain". It is necessary to have a certain aesthetic taste, understand fashion matching, and talk freely when introducing products.

Perhaps, no matter how powerful the network is, it will take a long time to learn and adapt to the pformation of e-commerce.

But under the restriction of red net and mature net red, it may be difficult for new people to get too many practice opportunities.

"Sometimes, several new net red share the same social account and live broadcast channel, but it's really uncomfortable."

Unlike the head net red, the more than 40 new members of "standing flower" found the company not only difficult to turn their heads around, but also needed to apply for and arrange for landing on social platforms to communicate with buyers.

For them, even if they can sell a small quantity, the percentage of commission is very low, often below 10%.

In any case, the sales commission (salary) that most people can get every month is only enough to pay the rent.

"In fact, the signing of these agencies pformation of the electricity supplier network is red, just for a mixed face."

Li Hua's colleagues, also known as the new Hong Kong electricity supplier network "Hong Hong" added that many of the network pformation of the business sector, only to learn experience in the organization, to obtain independent resources.

In the end, some of them will also have to pform their personal network red business, through the agency brand products, the establishment of their own brand and other means, using their own influence to carry goods sales.

Many websites said that many of their colleagues had chosen to leave and "set up their own doors" after accumulating a certain popularity in their institutions.

"A few elder sisters are starting from the small red shop, and gradually nurturing users' trust and guiding fans' attention."

Chan Hong told us to understand the notes. In the organization, there was almost no support and help from the head net red and the newcomers. They also scramble for resources, so most of them joined in thinking about how to jump out of the world.

If it is not good enough, it will also switch to a smaller network red business platform after accumulating certain reputation, so that management can "afford".

In the "can Hong" look, the net red business platform is the first card of iron, the new person of flowing water.

In the first three months of this year, her platform left eight or nine small net red, ushered in a dozen new faces.

"If you have a little fan base, you can open the shop yourself, and live fission."

This has also become the goal of "Li Hua" and "Hong Hong", and even they have already identified the brand and supply chain channel of the agent ahead of time, and have maintained a good relationship, so that one day, they can "build their own doors".

[concluding remarks]

If Feng Min and Zhang Da Yi opened the "Li Bei Lin" online shop as a starting point, the development of net Hong Kong electricity supplier is still only 5 years away.

As a product of the continuous development of live broadcast, short video and electronic commerce, if we want to develop in the long run, we must pay attention to product quality and user experience, and explore a better development mode.

Nowadays, many network red business organizations rely heavily on the red net of the head, which restricts the development of the company and team, and also makes the new person lose the chance to grow up, and has not formed a healthy development trend.

Whether it is institutions, head net red, new net red, for their respective interests, mutual restraint, restraint and utilization of cooperation.

The goal is to fight for traffic, impact GMV, and even successfully enter the capital market. Behind this industry scenery, in fact, it also brings hidden trouble for the industry to go into the low valley. The solution is actually in the hands of players in the field.