Will Intelligent Manufacturing Be A New Outlet? Why Do Traditional Clothing Enterprises Want To Enter Intelligence

Intelligent air gap has ushered in a new player.

Recently, reporters learned that Bosideng Limited by Share Ltd (hereinafter referred to as "Bosideng") set up an intelligent manufacturing company, Bosideng founder Gao Dekang as the legal representative.

In fact, in the field of intelligent manufacturing, Bosideng is not the first "eating crab" clothing business. As early as 2017, YOUNGOR began to explore the construction of intelligent factory.

According to industry sources, many clothing companies want to build intelligent manufacturing projects, but because of their large investment and high difficulty, there are not many real ones.

At the same time, intelligent manufacturing is not mature in the field of clothing, and the future will be a big trend, but this cycle will be very long. It will take some time to really land.

Bosideng "test water" intelligent manufacturing

Recently, the reporter learned from the information enquiry of his letter that Bosideng added new investment in April 4th and established Bosideng Intelligent Manufacturing Co., Ltd. in Jiangsu, with a registered capital of 10 million yuan and a shareholding of 100%. Its business scope is "manufacturing, R & D and sales of intelligent machines and intelligent material handling equipment for industrial Internet platforms, installation and commissioning of intelligent equipment, packaging, sorting, handling and loading of goods". Gao Dekang, founder of Bosideng, is the legal representative.

In response, the reporter called Gao Dekang to interview the outline. However, he did not receive the corresponding reply before the press release.

In addition, Bosideng related staff told reporters, "this is the decision of the group level, and has a positive impact on the quality and efficiency of the listed companies."

Looking back at the development of Bosideng, it can be described by twists and turns.

Prior to this, due to the failure of diversification, Bosideng's performance has experienced a long period of downturn.

The reporter inquired the data to know that from the 2014 fiscal year, Bosideng performance began to decline continuously.

Since then, Bosideng has launched a series of initiatives such as focusing on the main business, brand aging and so on. Its performance has increased since the 2017 fiscal year.

In the evening of February 25th, Bosideng announced that as of February 25, 2019, the cumulative retail sales volume of Bosideng brand down garment business 2018/19 fiscal year has exceeded 10 billion yuan, and the total sales revenue has increased by more than 35% over the same period of 2017/18 fiscal year.

Previously, Zhu Gaofeng, chief financial officer of Bosideng, said in an interview with reporters that the men's wear online shop has been completely closed, and then will continue to reduce men's clothing, home, children's clothing and other businesses, focusing on the core business of down jacket.

For Bosideng choose to enter intelligent manufacturing at this time, the industry believes that more is in the "test the water."

Ma Gang, a garment industry analyst, pointed out to reporters that the intelligent manufacturing of clothing industry started from two or three years ago. YOUNGOR and many manufacturers in Ningbo began to try, but this is more in a direction of exploration, especially the exploration and try of the head enterprise layout technology industry.

He believes that at present, China's increasingly high labor costs and the serious aging of the population have led many enterprises to turn their energies to the concept of "no man", such as the emergence of unmanned retail sales and so on.

"But this is more of a new business trial stage, and there will be no big performance contribution."

Snatch of smart tuyere

In fact, intelligent manufacturing has become the outlet for many enterprises.

In recent years, Bosideng, Hai Lan's home, Shanshan stock, seven wolves, YOUNGOR and other traditional clothing enterprises are facing the problem of brand aging and weak performance growth.

Under the pressure of foreign brands and tide brands, the market share of these old garment enterprises has been gradually eroded. How to regain the market and seek new profit points has become an important problem faced by local clothing.

Against this background, these enterprises have also begun to explore in different directions. The diversity of Shan Shan and the family of Hai Lan have joined hands with Tencent to open up new retail businesses.

Bosideng, YOUNGOR, Pathfinder and other enterprises will focus on returning to the main industry. Meanwhile, intelligent manufacturing has become the outlet for these enterprises.

The reporter learned from YOUNGOR's relevant staff that the company started the exploration route from the traditional clothing industry to the intelligent factory in early 2017.

It is said that the company has adopted the way of finding hardware and software providers in various fields in the world to pform it into two phases, namely, suit making and shirt fashion manufacturing. At present, it has invested 160 million yuan, and has built a smart suit factory with an area of 10 thousand square meters, a production staff of 420 people and an annual output of 150 thousand sets.

In the 2017 annual report, YOUNGOR claimed that in 2017, the company built large-scale mass customization factories in Ningbo production base, collected VIP body data based on 3D volume, and analyzed the planning product specifications with large data, and achieved directional production.

In addition to garment enterprises, there are still many enterprises in the intelligent manufacturing efforts.

In March 27th, Wahaha commercial Limited by Share Ltd established the Zhejiang Wahaha intelligent robot Co., Ltd., with a registered capital of 40 million yuan. Its business scope includes the development, manufacture and sale of intelligent robots, machine equipment and spare parts.

The former is the largest shareholder, accounting for 65% of the shares.

In addition, the data provided by Qi Xinbao show that in addition to the above enterprises, 60 enterprises such as Limited by Share Ltd, Shandong, Limited by Share Ltd, Jiaxin silk and Limited by Share Ltd, as well as more than a dozen enterprises in Zhejiang, hang min Industrial Group Co., Ltd., China Pingdingshan Shenma energy chemical industry Refco Group Ltd and other fields, have set up different scale intelligent manufacturing companies, with registered capital ranging from several hundred thousand yuan to several billion yuan.

Zhu Dan Peng, a researcher at the China Brand Research Institute, told reporters that intelligent manufacturing is a draught from the end of the national policy. Enterprises can enjoy the bonus of the policy at this time.

But the key of the problem is whether the enterprise can match the draught of the draught well when landing. The biggest problem in the process of diversification is how to land and cash in the new business.

The general trend, but the road is blocked and long.

The momentum of intelligent manufacturing is fierce, but it will take some time to really land.

People in the industry who do not want to be named told the blue whale producer that many clothing companies want to go to intelligent manufacturing projects, but there are not many really implemented.

The main reason is that intelligent manufacturing is heavily invested and difficult, the source said.

Cheng Weixiong, an independent analyst in footwear industry and general manager of Shanghai Liang Qi brand, said in an interview with reporters, "intelligence" is a big trend, but not all intelligent manufacturing is a good thing.

When clothing enterprises are making layout for intelligent manufacturing, the most important thing is to consider whether it is necessary.

From the perspective of market demand, China's manpower cost is not high enough to rely on intelligent machines instead of market demand.

In addition, at present, the intelligent manufacturing of many enterprises in China is just superficial. Many enterprises are just doing some industrial standardization pformation, and fail to reach the level of intelligence.

"The clothing industry is more different from other industries. From the production to the outgoing, the clothing industry needs more complicated design. Therefore, the demand for intellectualization is higher, and it requires a series of deep information mining."

Cheng Weixiong said that in such a "non standardized" industry, there are some artificial needs that can not be replaced by machines, which makes it impossible to achieve a lot of popularity.

Ma Gang also pointed out to reporters that the current intelligent manufacturing is not mature in the garment industry, and the future will be a big trend, but this cycle is bound to be very long.

For example, the smart wearable device that emerged in the early years, and now only Bracelet watches are relatively strong consumer recognition products.

A new industry needs a long process from concept to initial product formation to public acceptance.

"Technology, brand and scale is the key to promote the success of a new industry."

Zhu Danpeng believes that the key is technological content, first of all, to establish technology barriers, and to superimpose brand barriers.

When technology and brand are mature, the expansion between enterprises is faster.