George White Increased Revenue By 27.7% Last Year, And Professional Players Also Wanted To Enter The School Uniform Market.

In April 10th, George White wore the annual report of 2018.

The report shows that the operating income reached 1 billion 5 million yuan during the period, an increase of 27.7% over last year, and the net profit attributable to shareholders of listed companies was 113 million yuan, up 50.07% from last year. The net profit from excluding non recurring gains and losses attributable to shareholders of listed companies was 110 million yuan, which also increased considerably compared with 2017.

It is understood that Georges white is currently mainly engaged in the production and sale of "Georges white" "Giuseppe" brand clothing, which includes men's and women's suits, trousers, vest, skirt, shirt, jacket, windbreaker and so on.

In 2018, George White provided different professional design options for different companies from different industries.

As the main business of the enterprise, the income of the professional clothing product was 954 million yuan, up 29.87% from last year, 95% of the total performance, and the retail and student clothing products accounted for about 5% of the main business income.

The market of occupational wear is often influenced by macroeconomic trends and income changes. Economic fluctuations will produce cyclical changes in the specifications and quantity of tailored suits.

In 2018, the overall domestic economy tended to be stable.

Increase R & D investment

For apparel enterprises, R & D is the key to continuous innovation.

In the earnings report, in 2018, George White invested 22 million 419 thousand and 700 yuan in development expenses, accounting for 2.43% of the current operating revenue, and 172 R & D personnel in 2018, an increase of 27 compared with 2017.

In order to meet the needs of the market and customers and improve the production efficiency of the company, George Bai has invested more and more in the research and development of new product design, development and manufacturing processes, and has set up a provincial skill master studio to undertake the important task of training the company's skilled personnel, tackling key problems and pforming the achievements, laying down the key points, difficulties and key points in a number of actual production processes, giving full play to the core leading role of the master in the aspects of intermediary innovation, innovation of process technology, trial production and development of new products, and so on, so as to enhance the competitiveness of enterprises in the market of professional wear.

Developing new markets

At present, the demand for student clothing is increasing. More and more players are entering the school uniform market. In the future, market competition is bound to be fierce, which inevitably leads to the development of the market and quality of school uniform industry.

Georges white has the core competitiveness in volume customization, channel, brand and technology. In order to cultivate new revenue and profit growth points and expand its influence in the field of student clothing, George White has made many exhibitions on student equipment as the theme exhibition in 2018, creating the brand value and popularity of "George White school clothes". At the same time, it also strengthened the construction of the school uniform marketing team, and put forward the "seed fission" training platform for the white school uniform, which is a brand training platform, "school uniform business school", passing the new definition of the Chinese school uniform, opening the student clothing market, and building the industry status of the Chinese school uniform brand.

Apart from the student clothing market, George White is concentrating on developing advanced customization business, and continues to work with CHESTER BARRIELTD, Saville street, London, to enhance the technology of the company in the aspects of edition, tailoring, sewing, brand operation and so on, and applies the experience of volume, technology and quality control to the field of career dress customization.

Future prospects

Georges White said that 2019 will continue to adhere to the main business, actively expand the school uniform market, and expand China's high-end school uniform business.

At the same time, we should pay more attention to the manufacturing and supply chain, closely follow the development trend of industrial 4, rely on external technical support, constantly upgrade production and logistics mode, enhance the customization and scale production of professional clothing, and improve production efficiency.