Kangnai'S "Cloud Walking Comfort Series" #11 Road

Youth creates unlimited possibilities.

Kangnai's "comfort +" product strategy opens the map of a better life.

In April 9, 2018, "synchronized with young China - Kangnai Yun Bu comfort series #11 road new concept conference" was held at Shangri-La Hotel Wenzhou, opening Kangnai's "comfort +" product strategy and moving towards the goal of "China's first comfort shoes brand", bringing new comfort experience to consumers.

Liu Jiangyi, member of the Standing Committee of the China Light Industry Federation, Yan Ping, vice president of China Leather Association, Zheng Laiyi, general manager of Kangnai Group Co., Ltd., Zheng Laili, vice chairman of Kangnai Group Co., Ltd. jointly launched the concept of Kangnai #11 series.

Many of the fans and fans of the network are on the stage. The original musicians are singing the "11 way song" of Kangnai's cloud walking comfort series. The model shows Kangnai's #11 series.

The 2018 "Kangnai" awards ceremony was held in.

Create "comfort +" and open up a better life.

At the press conference, general manager Zheng Laiyi delivered a brilliant speech on the theme of "creating a limitless possibility of youth." he said that from the perspective of technology empowerment products, from product extension to category, to the goal of establishing the first comfortable brand in China, and the product strategy of "comfort +", Kangnai's pursuit of "comfort" concept has been given richer connotation, and it has also carried Kangnai's ambition of self breaking again.

He put forward the "comfort +" product strategy at the scene, and stressed that under the strategic guidance, Kangnai has established a product line of "business comfort series" and "cloud walking comfort series" covering the full range of life scenes. It has established the core competitive edge of the brand and its unique competitiveness in the market, and has established a good reputation among the users, greatly enhancing the customer's stickiness to the brand, thus achieving a strong brand and expanding the market, and further moving toward the goal of the first comfortable shoe brand in China.

Zheng Laiyi said, "let every pair of good shoes of Kangnai carry people's yearning for a better life. This is the unremitting pursuit of Kangnai generation from generation to generation.

Kangnai strives for continuous innovation in comfort and more comfortable walking. It also stems from the young generation's courage to innovate.

Cloud concept concept global release

Kangnai has followed the mark of historical development for 39 years. Especially in recent years, the comfort of Kangnai products is deeply rooted in the hearts of the people, and all the way to accompany consumers to create a better life.

In the new era, Kangnai has been running ahead of the runners and promoting the development of high quality enterprises in the intelligent business and pformation and upgrading.

Since last March 22nd, Kangnai released the cloud walking comfort series products, which has aroused strong response from the market and consumers. With the development of the times and the progress of science and technology, after a year's research, Kangnai has been upgrading and innovating in research and technology, and has developed a new type of comfortable base material independently, and has made a new breakthrough in high elasticity, slow vibration, anti-skid and wear-resisting.

At the press conference, vice chairman Zheng Laili released the concept of Kangnai road walking comfort series new product #11 road.

She introduced the concept of "#11 Road," the concept of "demon magic" VCR, and made a comprehensive announcement from the aspects of product concept, design presentation, function highlights and terminal sales.

She said that in recent years, Kangnai has been committed to comfort research, in-depth digital research and development, the establishment of Kangnai Research Institute, invested a lot of manpower and material resources to explore and explore, for consumers' foot comfort and continuous improvement.

Just like Kangnai's slogan of "creating comfort for the people", Kangnai hopes to bring the fruits of 39 years of painstaking efforts in the footwear manufacturing and R & D field to every consumer, bringing a better experience for every consumer's walk.

#11 road creative design surprises, three big black technology definition comfortable

When it comes to walking, you will immediately think of the "11 way", which is also the inspiration for Kangnai's cloud walking comfort series #11 road.

The Kangnai "cloud walk comfort" series of new products, using the interesting concept of 11 cars, conveys a comfortable, leisurely, unhurried brand attitude.

This is not only an important move for Kangnai's youth strategy, but also a comfortable and enjoyable enjoyment for consumers.

Eye-catching cloud walking comfort #11 road concept, innovative design, light and soft shoe body, mesh fabric mixed super fiber material, especially soft and breathable; rich sense of hierarchy, shoe side color stripe design, burst out of fashion dynamic vitality; high elastic, slow shock bottoms, give customers comfortable wearing experience, make walking more comfortable;

What is particularly worth mentioning is that the lines on the outside side of the white side are lined with black stripes, the stripes are like zebra stripes, the embroidered "ribbon 11" logo is attached to the ribbon, and the slogans and license plate ornaments of the license plates are decorated on the shoes and tongue shoelaces. These designs and elements give #11 Road shoes fashionable and personal characteristics, and unique labels or exclusive licences can be customized.

The 11 way concept is unique in function design, and the three big black technology has become the biggest highlight of this shoe.

High resilience: in order to improve comfort and reduce foot pressure, Kangnai has developed a new high elastic EVA shoe sole material, which can not only break the egg from the height of the 3 floor, but also rebound more than 2 meters, achieving a technical breakthrough in springback, effectively reducing foot pressure, and making the walk become a kind of enjoyment.

Projectile slow vibration: in order to scientifically protect ankles and knees, Kangnai successfully developed "popcorn" material, and added the projectile slow shock heel, which was filled with popcorn elastomers and gel materials on the heel of #11 Road, and built up bright color particles and springs. It was more effective to disperse the impact force of the human body, and to maintain good resilience and stability.

According to the test, the heel effect is 8% higher than that of some international brand sneakers.

Wear and skid resistance: when safety and health become a topic of concern to consumers, Kangnai applies anti skid technology in order to enhance the grip of shoes and reduce accidents of slipping and falling, from sole material development to sole pattern design. Among them, wear resistant and anti-skid rubber materials are used in the easy wearing area at the outsole, and multilateral flower shaped shades are designed to provide strong grip for damp ground.

The conference hall is crowded with people to experience the wisdom store on the fingertips.

"The road is ten million, comfortable first; next, please hold tight the steering wheel, left foot is free, right foot is comfortable; follow me together" 11 road "trip, walk into Kangnai 11 road brand concept hall.

Under the leadership of the staff, the participants visited the 11 way concept hall, and personally felt the concept section.

In the most prominent position of the atrium in the exhibition hall, the concept of the 11 way has attracted much attention. The #11 Road, the public pport, the sign, the 11 way concept, the theme meniscus are particularly noticeable, and the zebra lines on the car shoe box and the middle island tiling board are refreshing.

In the lobby, the yellow background plate is particularly attractive. The yellow background plate is particularly striking, the small road KT board, the shoe box shoe holder of the car, the vertical plate, the placards and other materials highlight the unique charm of cloud walking comfort.

After visiting the hall, the attendees also came to the "subway car" to feel the scene of life, and self made blueprint. In the car, show took a fashion street shoot. Under the guidance of the staff, people picked up their mobile phones to enter WeChat mall and Tmall "intelligent store", and rushed to buy the limited amount of the 11 way concept.

Preheating and shining Shanghai Fashion Week

In April 2nd, during the fashion week in Shanghai, Kangnai KCLOUD cloud walking comfort series #11 Road, the devil's show, the couple had already appeared in the new world, and set off the "road fashion show", which caused the red tide of all the cross-border networks to compete with each other and quickly attracted many attention.

Unlike the T competition, the fashion show with the theme of "11 cars" has been chosen on ordinary roads and conveys the idea of "comfort and freedom in two feet".

In the street show, nearly 100 yellow road signs and personalized directions are surrounded by a T street with a strong visual impact.

The young models wear Kangnai's "cloud walk comfort" series of new products with 11 yellow road lines and sidewalks and so on. They walk on the zebra crossing and the high and low road signs "Jungle". The personality of the "11 way" road sign is matched with the unique "11 way" Manifesto, explaining everyone's exclusive "11 way" fashion.

At the conference site, there were also cloud walking comfort series new products show activities. The super human models put on the 11 way concept section, accompanied by the brisk movement music, walked on the brisk pace toward the T platform, displayed a free and free youth fashion, staged the fashionable T stage show, and used the beautiful road and fashion to interpret the 11 way concept thoroughly.

Kangnai group responsible person said that the cloud walk comfortable new upgrade and #11 Road, the concept of the release of the concept, which means Kangnai in the brand younger and product comfort on the road again successfully explore, every technology innovation also accompanied by Kangnai comfortable every step of the butterfly change.

I hope that Kangnai's products can also create a more comfortable and better life experience for Chinese people.

Leaders of the China Light Industry Federation, China Leather Association, Zhejiang Leather Association, Wenzhou shoe leather industry association, relevant government departments, banks, shopping malls and other relevant leaders and guests, as well as representatives of some suppliers and agents of Kangnai, attended the press conference.

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